Klaviyo
Marketing automation platform that uses AI to create and optimize customer campaigns
- Also known as
- klaviyo
Available worldwide · Popular in: GB
What is Klaviyo?
Klaviyo provides email marketing and customer flow automation capabilities enhanced with AI tools like Composer, helping businesses turn customer data into targeted marketing campaigns.
Klaviyo pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Free plan available. Paid tiers with promotional pricing available.
Free
FreeGet started at no cost with email marketing sends, text messages, Customer Hub and built-in reporting
- profiles
- 250
- email_sends
- 500/month
- mobile_messages
- $5/month
- composer_credits
- 10,000
- Up to 250 profiles
- 500 emails/month
- $5 of mobile messages/month
- 10,000 Composer credits
- Built-in reporting
- Email support
- Basic email templates
- Drag-and-drop
What Klaviyo does
The capabilities that matter for marketing automation software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Transparent published pricing
- ✗
- Free tier
- ✓
- Pricing unit
- -
- Visual journey / workflow builder
- ✓
- Lead scoring
- -
- Multichannel beyond email
- ✓
- Web / on-site personalisation
- ✓
- Ads audience sync
- -
- Native CRM sync
- -
- Built-in CDP / event data
- ✓
- A/B / multivariate testing
- ✓
- Lifecycle focus
- B2C
- Self-hostable
- ✗
- AI (send-time / content / predictive)
- ✓
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (5)
Independently observed- Claude⇄•
- ChatGPT⇄•
- Figma
- Shopify
Klaviyo FAQ
Common questions about Klaviyo, answered from independent, dated evidence.
What is Klaviyo?
Klaviyo provides email marketing and customer flow automation capabilities enhanced with AI tools like Composer, helping businesses turn customer data into targeted marketing campaigns. It is indexed under Marketing Automation Software.
Source: https://www.klaviyo.com/blog/ai-pricing-transparency-new-york-law
Is Klaviyo free?
Klaviyo offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.
Source: https://www.klaviyo.com
What platforms does Klaviyo support?
We have confirmed browser-based access to Klaviyo. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.
Source: https://www.klaviyo.com/blog/ai-pricing-transparency-new-york-law
Can Klaviyo be self-hosted?
We have only confirmed a cloud / SaaS deployment for Klaviyo, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
Source: https://www.klaviyo.com/blog/ai-pricing-transparency-new-york-law
What does Klaviyo integrate with?
We have confirmed 5 integrations for Klaviyo, including Figma, Shopify, Instagram, Claude and ChatGPT. This is what we could verify from public sources, so the vendor may support others we have not indexed.
Source: https://www.klaviyo.com/blog/ai-pricing-transparency-new-york-law
What security certifications does Klaviyo have?
We have independently confirmed GDPR for Klaviyo. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Klaviyo not holding them. Always confirm compliance directly before you rely on it.
Source: https://www.klaviyo.com/ai-prompt-library/check-mms-compliance
Where is Klaviyo available?
Klaviyo is available in the United Kingdom. Its primary market is the United Kingdom.
Source: https://www.klaviyo.com/blog/ai-pricing-transparency-new-york-law
Klaviyo alternatives
Other marketing automation software we track, ranked by the same independent score.
- AdAnt AIAn AI agent for creating social media video advertisements at scalelow · 37%
- BrazeA customer engagement platform that combines data management with AI to automate personalized messaging across multiple channelsmedium · 53%
- ActiveCampaignAutonomous marketing automation platform that reduces manual work through AI-powered intelligence and workflow automationmedium · 60%
- MauticOpen source marketing automation platform that organizations can self-host and ownhigh · 77%
- DotdigitalMarketing automation that lets you focus on human strategy while handling routine campaign executionlow · 35%
- Customer.ioCustomer engagement platform that transforms behavioral data into personalized multi-channel communicationsmedium · 58%
Compare Klaviyo
Side by side against other marketing automation software, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Klaviyo, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Price level | 80 | 0.05 | 4.2 | ✓ |
| Capabilities | 87 | 0.05 | 4.2 | ✓ |
| Reliability | 50 | 0.07 | 3.7 | ✓ |
| Integrations | 73 | 0.04 | 3.0 | ✓ |
| Pricing transparency | 25 | 0.08 | 2.1 | ✓ |
| Security posture | 5 | 0.07 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 7 items | mediumsource · 2026-09-10 · 64% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Free tier: Yes · Ab testing: Yes · Ai features: Yes · Built in cdp: Yes · Multichannel: Yes · Self hostable: No | mediumsource · 2026-09-07 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 350 | mediumsource · 2026-09-03 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | highsource · 2026-09-07 · 75% |
Pricing
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-05 · 60% |
Security
Is Klaviyo the right choice for you?
Tell us the job, the constraints and what you weigh most, and we will rank Klaviyo against the rest of the marketing automation software we index, using the same dated evidence weighted your way.
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Is this your product?
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