Available worldwide · Popular in: US, GB
What is Klaviyo?
AI-powered B2C CRM and omnichannel marketing platform offering email, SMS, RCS, mobile app, WhatsApp, and social marketing with built-in data capabilities and AI agents.
Klaviyo pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Free plan available. Paid tiers with promotional pricing available.
Free
FreeGet started at no cost with email marketing sends, text messages, Customer Hub and built-in reporting
- profiles
- 250
- email_sends
- 500/month
- mobile_messages
- $5/month
- composer_credits
- 10,000
- Up to 250 profiles
- 500 emails/month
- $5 of mobile messages/month
- 10,000 Composer credits
- Built-in reporting
- Email support
- Basic email templates
- Drag-and-drop
What Klaviyo does
The capabilities that matter for marketing automation software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Transparent published pricing
- ✗
- Free tier
- ✓
- Pricing unit
- -
- Visual journey / workflow builder
- ✓
- Lead scoring
- -
- Multichannel beyond email
- ✓
- Web / on-site personalisation
- -
- Ads audience sync
- ✓
- Native CRM sync
- -
- Built-in CDP / event data
- ✓
- A/B / multivariate testing
- -
- Lifecycle focus
- B2C
- Self-hostable
- ✗
- AI (send-time / content / predictive)
- ✓
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (5)
Independently observed- Advertising
- Shipping
- Point of sale
- Loyalty
- Subscription
Klaviyo alternatives
Other marketing automation software we track, ranked by the same independent score.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Klaviyo, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Integrations | 73 | 0.17 | 12.8 | ✓ |
| Capabilities | 81 | 0.09 | 7.6 | ✓ |
| Price Level | 80 | 0.06 | 4.6 | ✓ |
| Reliability | 50 | 0.08 | 4.1 | ✓ |
| Pricing Transparency | 25 | 0.09 | 2.4 | ✓ |
| Security Posture | 5 | 0.08 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | {"free_tier":true,"ai_features":true,"built_in_cdp":true,"multichannel":true,"self_hostable":false,"lifecycle_focus":"b2c","ads_audience_sync":true,"transparent_pricing":false,"visual_journey_builder":true} | mediumsource · 2026-08-05 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 350 | mediumsource · 2026-08-05 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | {"primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":["GB","DE","AU","SG","US","ES","FR","IT"],"notAvailableCountries":[]} | highsource · 2026-08-05 · 75% |
Pricing
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-05 · 60% |
Security
| Attribute | Value | Evidence |
|---|---|---|
| Gdpr | Yes | highsource · 2026-08-05 · 75% |