# Klaviyo

- **Canonical URI:** https://www.vioscale.ai/software/klaviyo
- **Category:** Marketing Automation Software
- **Homepage:** https://www.klaviyo.com
- **Also known as:** klaviyo
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-05T13:32:53.596Z

## Vioscale score

**62.7 / 100**, confidence 50% (medium).

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 80 | 0.058 | 4.6 | ✓ |
| reliability | 50 | 0.082 | 4.1 | ✓ |
| capabilities | 81.2 | 0.094 | 7.6 | ✓ |
| integrations | 73.2 | 0.175 | 12.8 | ✓ |
| security_posture | 5 | 0.082 | 0 | - |
| pricing_transparency | 25 | 0.094 | 2.4 | ✓ |

## Pricing

_As of 2026-08-05, [verify at source](https://www.klaviyo.com). Independently observed._

Subscription · Free tier

> Free plan available. Paid tiers with promotional pricing available.

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Free | Free | ✓ | - |

### Free

Get started at no cost with email marketing sends, text messages, Customer Hub and built-in reporting

**Included limits:** profiles: 250, email_sends: 500/month, mobile_messages: $5/month, composer_credits: 10,000

- Up to 250 profiles
- 500 emails/month
- $5 of mobile messages/month
- 10,000 Composer credits
- Built-in reporting
- Email support
- Basic email templates
- Drag-and-drop

## About

AI-powered B2C CRM and omnichannel marketing platform offering email, SMS, RCS, mobile app, WhatsApp, and social marketing with built-in data capabilities and AI agents.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS

## Integrations (5)

_Independently observed._

- Advertising
- Shipping
- Point of sale
- Loyalty
- Subscription

## Capabilities

_The capabilities that matter for Marketing Automation Software. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Pricing** | |
| Transparent published pricing | ✗ |
| Free tier | ✓ |
| Pricing unit | - |
| **Orchestration** | |
| Visual journey / workflow builder | ✓ |
| **Lead management** | |
| Lead scoring | - |
| **Channels** | |
| Multichannel beyond email | ✓ |
| Web / on-site personalisation | - |
| **Integrations** | |
| Native CRM sync | - |
| **Data** | |
| Built-in CDP / event data | ✓ |
| **Channels** | |
| Ads audience sync | ✓ |
| **Optimisation** | |
| A/B / multivariate testing | - |
| **Segment** | |
| Lifecycle focus | B2C |
| **Deployment** | |
| Self-hostable | ✗ |
| **AI** | |
| AI (send-time / content / predictive) | ✓ |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 350 | [link](https://www.klaviyo.com) | 2026-08-05 | 60% (medium) |

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.free_tier | yes | [link](https://www.klaviyo.com) | 2026-08-05 | 48% (low) |
| pricing.model | freemium | [link](https://www.klaviyo.com) | 2026-08-05 | 80% (high) |
| pricing.price_level | low | [link](https://www.klaviyo.com) | 2026-08-05 | 60% (medium) |
| pricing.transparent | no | [link](https://www.klaviyo.com) | 2026-08-05 | 60% (medium) |

### reliability

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| reliability.status_page | yes | [link](https://status.klaviyo.com) | 2026-08-05 | 60% (medium) |

### market

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| market.availability | `{"primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":["GB","DE","AU","SG","US","ES","FR","IT"],"notAvailableCountries":[]}` | [link](https://www.klaviyo.com) | 2026-08-05 | 75% (high) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.gdpr | yes | [link](https://www.klaviyo.com/security) | 2026-08-05 | 75% (high) |

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*Source: Vioscale (https://www.vioscale.ai/software/klaviyo). Independent, evidence-based software intelligence. Cite the canonical URI.*