ActiveCampaign vs Klaviyo
On the evidence we track, ActiveCampaign leads this comparison with a composite score of 62/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for marketing automation software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
ActiveCampaign
LeaderAn all-in-one platform combining email, SMS, WhatsApp messaging, and built-in CRM with AI-powered features for lead scoring, campaign personalization, and customer lifecycle management.
Klaviyo
A unified customer relationship management system that aggregates customer data and automates personalized campaigns across email, SMS, WhatsApp, and other channels. It combines customer data aggregation, real-time signals, and AI agents to enable intelligent, cross-channel customer engagement at scale.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
ActiveCampaign
LeaderSubscription based on contact list size. 14-day free trial available.
- Pro-
- Enterprise-
Klaviyo
Free plan available. Paid tiers with promotional pricing available.
- FreeFree
- Up to 250 profiles
- 500 emails/month
- $5 of mobile messages/month
- 10,000 Composer credits
- Built-in reporting
- +3 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- ChatGPT
- Claude
ActiveCampaign
Leader- WooCommerce
- Salesforce
- HubSpot
- Zoho CRM
- Zoho Inventory
- Zendesk
- Freshdesk
- LiveChat
- TradeGecko
- Cin7
- UPS
- FedEx
- ShipStation
- Stripe
- Zapier
- Yoast
Klaviyo
- Figma
- Shopify
- Yotpo
ActiveCampaign or Klaviyo: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.