vioscale
Comparison

ActiveCampaign vs Klaviyo

On the evidence we track, ActiveCampaign leads this comparison with a composite score of 62/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

ActiveCampaign full profile →Klaviyo full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
★ActiveCampaign62
Klaviyo49
Score
Vioscale score
ActiveCampaign62 / 100medium · 60%
Klaviyo49 / 100medium · 53%
Pricing
Free tier
ActiveCampaign✗
Klaviyo✓
Model
ActiveCampaigncommercial
Klaviyofreemium
Price level
ActiveCampaignunknown
Klaviyolow
Transparent
ActiveCampaign✓
Klaviyo✗
Integrations
Count
ActiveCampaign1,000
Klaviyo3
Security
Gdpr
ActiveCampaign✓
Klaviyo✓
Hipaa
ActiveCampaign✓
Klaviyo–
Soc2
ActiveCampaign✓
Klaviyo–
Reliability
Status page
ActiveCampaign✓
Klaviyo✓
Market
Availability
Content
Faq
ActiveCampaign8 items
Klaviyo–

Capabilities

Feature-by-feature on the axes that matter for marketing automation software. “-” means undocumented, not absent.

Pricing
Transparent published pricing
ActiveCampaign✓
Klaviyo-
Free tier
ActiveCampaign✗
Klaviyo-
Pricing unit
ActiveCampaign-
Klaviyo-
Orchestration
Visual journey / workflow builder
ActiveCampaign✓
Klaviyo✓
Lead management
Lead scoring
ActiveCampaign-
Klaviyo-
Channels
Multichannel beyond email
ActiveCampaign✓
Klaviyo✓
Web / on-site personalisation
ActiveCampaign✓
Klaviyo✓
Ads audience sync
ActiveCampaign-
Klaviyo-
Integrations
Native CRM sync
ActiveCampaign-
Klaviyo-
Data
Built-in CDP / event data
ActiveCampaign-
Klaviyo✓
Optimisation
A/B / multivariate testing
ActiveCampaign✓
Klaviyo✓
Segment
Lifecycle focus
ActiveCampaignBoth
KlaviyoB2C
Deployment
Self-hostable
ActiveCampaign✗
Klaviyo✗
AI
AI (send-time / content / predictive)
ActiveCampaign✓
Klaviyo✓

What each one is

The product in its own terms, so the numbers below have context.

ActiveCampaign

Leader

A subscription-based automation service for creating and managing personalized customer communications across email, SMS, WhatsApp, and other channels. Features include visual workflow builders, behavioral personalization, and integrations with 1,000+ third-party applications.

Independently observed

Klaviyo

A unified platform that combines email, SMS, WhatsApp, and other messaging channels with customer data management and AI-powered automation to help consumer brands build lasting relationships and drive revenue.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

ActiveCampaign

Leader
Subscription30-day trial

Subscription pricing based on contact list size with flexible bands. Free 30-day trial. Money-back guarantee.

  • Starter-
    • Email marketing
    • Basic automation
  • Plus-
    • Segmentation
    • Unlimited automation actions
    • Landing pages
  • Pro-
    • Personalization
    • A/B testing
    • Predictive content
  • Enterprise-
    • SSO
    • Uptime SLAs
    • Dedicated support
as of verify ↗

Klaviyo

SubscriptionFree tier

Free plan available. Paid tiers with promotional pricing available.

  • FreeFree
    • Up to 250 profiles
    • 500 emails/month
    • $5 of mobile messages/month
    • 10,000 Composer credits
    • Built-in reporting
    • +3 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
ActiveCampaign✓
Klaviyo✓
Deployment
Cloud / SaaS
ActiveCampaign✓
Klaviyo✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

ActiveCampaign

Leader
3 total
  • WooCommerce
  • Salesforce
  • HubSpot
Independently observed

Klaviyo

3 total
  • Figma
  • Shopify
  • Instagram
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.