ActiveCampaign
Autonomous marketing automation platform that reduces manual work through AI-powered intelligence and workflow automation
- Vendor
- Activecampaign
- Also known as
- activecampaign
Available worldwide · Popular in: US
What is ActiveCampaign?
An all-in-one platform combining email, SMS, WhatsApp messaging, and built-in CRM with AI-powered features for lead scoring, campaign personalization, and customer lifecycle management.
ActiveCampaign pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Subscription based on contact list size. 14-day free trial available.
Pro
Enterprise
What ActiveCampaign does
The capabilities that matter for marketing automation software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Transparent published pricing
- ✓
- Free tier
- ✓
- Pricing unit
- Database records
- Visual journey / workflow builder
- ✓
- Lead scoring
- ✓
- Multichannel beyond email
- ✓
- Web / on-site personalisation
- ✓
- Ads audience sync
- -
- Native CRM sync
- ✓
- Built-in CDP / event data
- -
- A/B / multivariate testing
- ✓
- Lifecycle focus
- Both
- Self-hostable
- ✗
- AI (send-time / content / predictive)
- ✓
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (18)
Independently observed- Zoho CRM
- Zoho Inventory
- TradeGecko
- Cin7
- Zendesk
- Freshdesk
- LiveChat
- UPS
- FedEx
- ShipStation
- Stripe
- Zapier
- Yoast
- WooCommerce
- Salesforce
- HubSpot
- ChatGPT→•
- Claude→•
ActiveCampaign FAQ
Common questions about ActiveCampaign, answered from independent, dated evidence.
What is ActiveCampaign designed for?
ActiveCampaign is a marketing automation platform that combines email marketing, CRM functionality, and multi-channel messaging (SMS and WhatsApp) to help businesses automate customer communications and manage relationships. It's built for teams that prioritize marketing automation and customer engagement workflows.
Source: https://www.activecampaign.com
Does ActiveCampaign offer a free tier or trial?
No, ActiveCampaign does not offer a free tier. All plans require a paid subscription with annual billing commitments.
Source: https://www.activecampaign.com
What are the core platform capabilities?
The platform includes contact management, marketing automation, workflow automation, email marketing, custom fields, reporting dashboards, and API access for integrations. It also supports multi-channel messaging via email, SMS, and WhatsApp.
Source: https://www.activecampaign.com
What is the pricing structure?
ActiveCampaign operates on an annual subscription model with tiered plans designed for different team sizes. Pricing increases with higher tiers that unlock additional automation capabilities and features.
Source: https://www.activecampaign.com
What external tools does ActiveCampaign integrate with?
The platform supports over 1,000 integrations, including Salesforce, Zapier, Make, WooCommerce, Wix, Google Ads, Facebook, LinkedIn Ads, Twilio, Calendly, Google Sheets, and WordPress, among many others.
Source: https://www.activecampaign.com
What CRM features are included?
ActiveCampaign provides contact management, custom fields, and reporting dashboards. However, it lacks advanced sales features like pipeline management and lead scoring, making it better suited for marketing operations than complex sales team workflows.
Source: https://www.activecampaign.com
Is there a mobile app?
ActiveCampaign does not offer a native mobile app. Access is available only through web browsers on any device.
Source: https://www.activecampaign.com
How is ActiveCampaign deployed?
ActiveCampaign is cloud-hosted and accessed via web browser. There are no on-premise or self-hosted deployment options.
Source: https://www.activecampaign.com
ActiveCampaign alternatives
Other marketing automation software we track, ranked by the same independent score.
- AdAnt AIAn AI agent for creating social media video advertisements at scalelow · 37%
- BrazeA customer engagement platform that combines data management with AI to automate personalized messaging across multiple channelsmedium · 53%
- MauticOpen source marketing automation platform that organizations can self-host and ownhigh · 77%
- KlaviyoMarketing automation platform that uses AI to create and optimize customer campaignsmedium · 54%
- DotdigitalMarketing automation that lets you focus on human strategy while handling routine campaign executionlow · 35%
- Customer.ioCustomer engagement platform that transforms behavioral data into personalized multi-channel communicationsmedium · 58%
Compare ActiveCampaign
Side by side against other marketing automation software, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for ActiveCampaign, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Capabilities | 96 | 0.05 | 4.7 | ✓ |
| Pricing transparency | 55 | 0.08 | 4.6 | ✓ |
| Security posture | 55 | 0.07 | 4.0 | ✓ |
| Reliability | 50 | 0.07 | 3.7 | ✓ |
| Integrations | 86 | 0.04 | 3.5 | ✓ |
| Price level | 0 | 0.05 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 8 items | highsource · 2026-07-31 · 91% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Free tier: Yes · Ab testing: Yes · Ai features: Yes · Lead scoring: Yes · Multichannel: Yes · Pricing unit: records | mediumsource · 2026-09-07 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 1,000 | mediumsource · 2026-09-07 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | mediumsource · 2026-08-14 · 50% |
Pricing
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-05 · 60% |
Security
Is ActiveCampaign the right choice for you?
Tell us the job, the constraints and what you weigh most, and we will rank ActiveCampaign against the rest of the marketing automation software we index, using the same dated evidence weighted your way.
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