Available worldwide · Popular in: US
What is ActiveCampaign?
ActiveCampaign is a marketing automation platform offering email marketing, CRM, multi-channel messaging (WhatsApp, SMS), and AI-powered autonomous features for customer journey automation.
ActiveCampaign pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From $15/mo billed annually
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
Pro
- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
Enterprise
Contact sales- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
What ActiveCampaign does
The capabilities that matter for marketing automation software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Transparent published pricing
- ✓
- Free tier
- ✗
- Pricing unit
- Contacts + seat fee
- Visual journey / workflow builder
- ✓
- Lead scoring
- ✓
- Multichannel beyond email
- ✓
- Web / on-site personalisation
- -
- Ads audience sync
- -
- Native CRM sync
- ✓
- Built-in CDP / event data
- -
- A/B / multivariate testing
- -
- Lifecycle focus
- Both
- Self-hostable
- ✗
- AI (send-time / content / predictive)
- ✓
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (2)
Independently observed- Claude
- ChatGPT
ActiveCampaign FAQ
Common questions about ActiveCampaign, answered from independent, dated evidence.
What is ActiveCampaign designed for?
ActiveCampaign is a marketing automation platform that combines email marketing, CRM functionality, and multi-channel messaging (SMS and WhatsApp) to help businesses automate customer communications and manage relationships. It's built for teams that prioritize marketing automation and customer engagement workflows.
Source: https://www.activecampaign.com
Does ActiveCampaign offer a free tier or trial?
No, ActiveCampaign does not offer a free tier. All plans require a paid subscription with annual billing commitments.
Source: https://www.activecampaign.com
What are the core platform capabilities?
The platform includes contact management, marketing automation, workflow automation, email marketing, custom fields, reporting dashboards, and API access for integrations. It also supports multi-channel messaging via email, SMS, and WhatsApp.
Source: https://www.activecampaign.com
What is the pricing structure?
ActiveCampaign operates on an annual subscription model with tiered plans designed for different team sizes. Pricing increases with higher tiers that unlock additional automation capabilities and features.
Source: https://www.activecampaign.com
What external tools does ActiveCampaign integrate with?
The platform supports over 1,000 integrations, including Salesforce, Zapier, Make, WooCommerce, Wix, Google Ads, Facebook, LinkedIn Ads, Twilio, Calendly, Google Sheets, and WordPress, among many others.
Source: https://www.activecampaign.com
What CRM features are included?
ActiveCampaign provides contact management, custom fields, and reporting dashboards. However, it lacks advanced sales features like pipeline management and lead scoring, making it better suited for marketing operations than complex sales team workflows.
Source: https://www.activecampaign.com
Is there a mobile app?
ActiveCampaign does not offer a native mobile app. Access is available only through web browsers on any device.
Source: https://www.activecampaign.com
How is ActiveCampaign deployed?
ActiveCampaign is cloud-hosted and accessed via web browser. There are no on-premise or self-hosted deployment options.
Source: https://www.activecampaign.com
ActiveCampaign alternatives
Other marketing automation software we track, ranked by the same independent score.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for ActiveCampaign, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Integrations | 86 | 0.17 | 15.1 | ✓ |
| Capabilities | 81 | 0.09 | 7.6 | ✓ |
| Pricing Transparency | 75 | 0.09 | 7.1 | ✓ |
| Security Posture | 55 | 0.08 | 4.5 | ✓ |
| Reliability | 50 | 0.08 | 4.1 | ✓ |
| Price Level | 50 | 0.06 | 2.9 | ✓ |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | [{"answer":"ActiveCampaign is a marketing automation platform that combines email marketing, CRM functionality, and multi-channel messaging (SMS and WhatsApp) to help businesses automate customer communications and manage relationships. It's built for teams that prioritize marketing automation and customer engagement workflows.","source":"https://www.activecampaign.com","question":"What is ActiveCampaign designed for?","confidence":0.9},{"answer":"No, ActiveCampaign does not offer a free tier. All plans require a paid subscription with annual billing commitments.","source":"https://www.activecampaign.com","question":"Does ActiveCampaign offer a free tier or trial?","confidence":0.95},{"answer":"The platform includes contact management, marketing automation, workflow automation, email marketing, custom fields, reporting dashboards, and API access for integrations. It also supports multi-channel messaging via email, SMS, and WhatsApp.","source":"https://www.activecampaign.com","question":"What are the core platform capabilities?","confidence":0.9},{"answer":"ActiveCampaign operates on an annual subscription model with tiered plans designed for different team sizes. Pricing increases with higher tiers that unlock additional automation capabilities and features.","source":"https://www.activecampaign.com","question":"What is the pricing structure?","confidence":0.85},{"answer":"The platform supports over 1,000 integrations, including Salesforce, Zapier, Make, WooCommerce, Wix, Google Ads, Facebook, LinkedIn Ads, Twilio, Calendly, Google Sheets, and WordPress, among many others.","source":"https://www.activecampaign.com","question":"What external tools does ActiveCampaign integrate with?","confidence":0.95},{"answer":"ActiveCampaign provides contact management, custom fields, and reporting dashboards. However, it lacks advanced sales features like pipeline management and lead scoring, making it better suited for marketing operations than complex sales team workflows.","source":"https://www.activecampaign.com","question":"What CRM features are included?","confidence":0.85},{"answer":"ActiveCampaign does not offer a native mobile app. Access is available only through web browsers on any device.","source":"https://www.activecampaign.com","question":"Is there a mobile app?","confidence":0.95},{"answer":"ActiveCampaign is cloud-hosted and accessed via web browser. There are no on-premise or self-hosted deployment options.","source":"https://www.activecampaign.com","question":"How is ActiveCampaign deployed?","confidence":0.95}] | highsource · 2026-07-31 · 91% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | {"free_tier":false,"ai_features":true,"lead_scoring":true,"multichannel":true,"pricing_unit":"contacts_seat","self_hostable":false,"lifecycle_focus":"both","native_crm_sync":true,"transparent_pricing":true,"visual_journey_builder":true} | mediumsource · 2026-08-05 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 1,000 | mediumsource · 2026-08-05 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | {"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]} | mediumsource · 2026-08-05 · 50% |
Pricing
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-05 · 60% |