Comparison

HubSpot Marketing Hub vs Klaviyo

On the evidence we track, HubSpot Marketing Hub leads this comparison with a composite score of 63/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

HubSpot Marketing Hub full profile →Klaviyo full profile →

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.

★HubSpot Marketing Hub63

Klaviyo50

Attribute comparison across 2 tools
Attribute	HubSpot Marketing HubLeader	Klaviyo
vioscaleAI score	63 / 100medium · 72%	50 / 100medium · 52%
Pricing
Free tierpricing.free_tier	✓	✓
Modelpricing.model	freemium	freemium
Price levelpricing.price_level	low	low
Transparentpricing.transparent	✓	✗
Integrations
Countintegrations.count	5	3
Security
Disclosure policysecurity.disclosure_policy	✓	-
Gdprsecurity.gdpr	✓	✓
Soc2security.soc2	✓	-
Trust centersecurity.trust_center	-	https://www.klaviyo.com/ai-prompt-library/audit-sms-compliance
Reliability
Status pagereliability.status_page	✓	✓
Market
Availabilitymarket.availability	Available worldwide	Available worldwide · Popular in GB, US
Content
Faqcontent.faq	6 items	7 items

Score

vioscaleAI score

HubSpot Marketing Hub63 / 100medium · 72%

Klaviyo50 / 100medium · 52%

Pricing

Free tier

HubSpot Marketing Hub✓

Klaviyo✓

Model

HubSpot Marketing Hubfreemium

Klaviyofreemium

Price level

HubSpot Marketing Hublow

Klaviyolow

Transparent

HubSpot Marketing Hub✓

Klaviyo✗

Integrations

Count

HubSpot Marketing Hub5

Klaviyo3

Security

Disclosure policy

HubSpot Marketing Hub✓

Klaviyo–

Gdpr

HubSpot Marketing Hub✓

Klaviyo✓

Soc2

HubSpot Marketing Hub✓

Klaviyo–

Trust center

HubSpot Marketing Hub–

Klaviyohttps://www.klaviyo.com/ai-prompt-library/audit-sms-compliance

Reliability

Status page

HubSpot Marketing Hub✓

Klaviyo✓

Market

Availability

HubSpot Marketing HubAvailable worldwide

KlaviyoAvailable worldwide · Popular in GB, US

Content

Faq

HubSpot Marketing Hub6 items

Klaviyo7 items

Capabilities

Feature-by-feature on the axes that matter for marketing automation software. “-” means undocumented, not absent.

Capability comparison for Marketing Automation Software
Capability	HubSpot Marketing Hub	Klaviyo
Pricing
Transparent published pricing	✓	✗
Free tier	✓	✓
Pricing unit	-	-
Orchestration
Visual journey / workflow builder	-	✓
Lead management
Lead scoring	-	-
Channels
Multichannel beyond email	✓	✓
Web / on-site personalisation	✓	✓
Ads audience sync	✓	-
Integrations
Native CRM sync	✓	-
Data
Built-in CDP / event data	✓	✓
Optimisation
A/B / multivariate testing	-	✓
Segment
Lifecycle focus	Both	B2C
Deployment
Self-hostable	✗	✗
AI
AI (send-time / content / predictive)	✓	✓

Pricing

Transparent published pricing

HubSpot Marketing Hub✓

Klaviyo✗

Free tier

HubSpot Marketing Hub✓

Klaviyo✓

Pricing unit

HubSpot Marketing Hub-

Klaviyo-

Orchestration

Visual journey / workflow builder

HubSpot Marketing Hub-

Klaviyo✓

Lead management

Lead scoring

HubSpot Marketing Hub-

Klaviyo-

Channels

Multichannel beyond email

HubSpot Marketing Hub✓

Klaviyo✓

Web / on-site personalisation

HubSpot Marketing Hub✓

Klaviyo✓

Ads audience sync

HubSpot Marketing Hub✓

Klaviyo-

Integrations

Native CRM sync

HubSpot Marketing Hub✓

Klaviyo-

Data

Built-in CDP / event data

HubSpot Marketing Hub✓

Klaviyo✓

Optimisation

A/B / multivariate testing

HubSpot Marketing Hub-

Klaviyo✓

Segment

Lifecycle focus

HubSpot Marketing HubBoth

KlaviyoB2C

Deployment

Self-hostable

HubSpot Marketing Hub✗

Klaviyo✗

AI (send-time / content / predictive)

HubSpot Marketing Hub✓

Klaviyo✓

What each one is

The product in its own terms, so the numbers below have context.

HubSpot Marketing Hub

Leader

A marketing automation system that streamlines email workflows, tailors website experiences to individual visitor profiles using CRM data, and provides integrated reporting on campaign effectiveness. It enables teams to deliver personalized content at scale and synchronize customer data across marketing and sales systems.

Independently observed

Klaviyo

A unified customer relationship management system that aggregates customer data and automates personalized campaigns across email, SMS, WhatsApp, and other channels. It combines customer data aggregation, real-time signals, and AI agents to enable intelligent, cross-channel customer engagement at scale.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

HubSpot Marketing Hub

Leader

Subscription14-day trial

Subscription-based with 14-day free trial

Pro-
Enterprise-

as of 2026-08-14verify ↗

Klaviyo

SubscriptionFree tier

Free plan available. Paid tiers with promotional pricing available.

FreeFree
- Up to 250 profiles
- 500 emails/month
- $5 of mobile messages/month
- 10,000 Composer credits
- Built-in reporting
- +3 more

as of 2026-08-05verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platform and deployment support comparison
Supports	HubSpot Marketing Hub	Klaviyo
WebPlatforms	✓	✓
Cloud / SaaSDeployment	✓	✓

Platforms

Web

HubSpot Marketing Hub✓

Klaviyo✓

Deployment

Cloud / SaaS

HubSpot Marketing Hub✓

Klaviyo✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

HubSpot Marketing Hub

Leader

6 total

Meta
Google
LinkedIn
TikTok
Reddit
Salesforce

Independently observed

Klaviyo

6 total

Figma
Shopify
Instagram
Claude
ChatGPT
Yotpo

Independently observed

Still deciding?

HubSpot Marketing Hub or Klaviyo: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.