Salesforce Account Engagement
B2B marketing capabilities for nurturing leads and optimizing campaign performance within a CRM platform
- Also known as
- salesforce-account-engagement
Available worldwide · Popular in: US
What is Salesforce Account Engagement?
An add-on to Salesforce's Marketing Cloud that enhances B2B marketing programs with lead scoring, nurturing workflows, campaign creation powered by AI agents, and built-in analytics to measure marketing impact.
Salesforce Account Engagement pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From $1,250/month. Add-on requiring Marketing Cloud Growth or Advanced edition.
Account Engagement+
Add-on to Marketing Cloud Growth or Advanced editions
- Agentforce Campaign Creation
- Lead Nurturing and Scoring
- B2B Marketing Analytics
What Salesforce Account Engagement does
The capabilities that matter for marketing automation software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Transparent published pricing
- ✓
- Free tier
- ✗
- Pricing unit
- Contact-sales quote
- Visual journey / workflow builder
- ✓
- Lead scoring
- ✓
- Multichannel beyond email
- ✗
- Web / on-site personalisation
- ✗
- Ads audience sync
- ✗
- Native CRM sync
- ✓
- Built-in CDP / event data
- ✗
- A/B / multivariate testing
- ✗
- Lifecycle focus
- B2B lead lifecycle
- Self-hostable
- ✗
- AI (send-time / content / predictive)
- ✓
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Salesforce Account Engagement alternatives
Other marketing automation software we track, ranked by the same independent score.
- ActiveCampaignMarketing automation platform with AI-powered features for streamlined multi-channel customer engagementmedium · 60%
- EnchargeEmail marketing automation with visual workflow design and audience segmentation at predictable, flat-rate pricinglow · 24%
- BrazeA customer engagement platform powered by AI-driven messaging, journey orchestration, and predictive personalizationlow · 40%
- KlaviyoAI-powered customer relationship platform for consumer brandsmedium · 53%
- Mautichigh · 76%
- Customer.ioUnified platform for creating personalized customer communications through data-driven campaigns across all channelsmedium · 58%
Compare Salesforce Account Engagement
Side by side against other marketing automation software, attribute by attribute, with a source on every value.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Salesforce Account Engagement, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Pricing transparency | 75 | 0.08 | 6.3 | ✓ |
| Reliability | 50 | 0.07 | 3.7 | ✓ |
| Capabilities | 75 | 0.05 | 3.6 | ✓ |
| Price level | 25 | 0.05 | 1.3 | ✓ |
| Integrations | 0 | 0.04 | 0.0 | - |
| Security posture | 10 | 0.07 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Free tier: No · Ab testing: No · Ai features: Yes · Built in cdp: No · Lead scoring: Yes · Multichannel: No | mediumsource · 2026-08-16 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | mediumsource · 2026-08-16 · 50% |
Pricing
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-01 · 60% |