# Freshpaint

> Privacy-first marketing platform for healthcare that replaces third-party trackers with compliant, server-controlled infrastructure

- **Canonical URI:** https://www.vioscale.ai/software/freshpaint
- **Category:** Event Tracking
- **Homepage:** https://www.freshpaint.io
- **Also known as:** freshpaint
- **Profile claimed by vendor:** no
- **Last updated:** 2026-09-28T11:44:34.224Z

## vioscaleAI score

**34.5 / 100**, confidence 44% (low). Computed 2026-09-28.

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 0 | 0.041 | 0 | - |
| reliability | 0 | 0.068 | 0 | - |
| capabilities | 74.7 | 0.038 | 2.8 | ✓ |
| integrations | 57.6 | 0.044 | 2.6 | ✓ |
| security_posture | 15 | 0.122 | 1.8 | ✓ |
| pricing_transparency | 0 | 0.054 | 0 | ✓ |

## Pricing

_As of 2026-09-28, [verify at source](https://www.freshpaint.io/pricing). Independently observed._

Quote-based

> Quote-based pricing with three tiers; entry tier requires sales contact

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Comply | Contact sales | - | - |
| Perform | - | - | - |
| Scale | - | - | - |

### Comply (Contact sales)

Foundation tier for building a compliant data foundation

- Full governance and consent foundation
- Freshpaint AI for web data
- Web analytics and funnels
- Core integrations (excluding DSPs)

### Perform

Growth tier with expanded activation and measurement

- Everything in Comply
- Ad performance tracking included
- Audiences and DSP activation included
- Enhanced multi-channel measurement

### Scale

Enterprise tier with full platform access and dedicated support

- Everything in Perform
- Priority support
- Dedicated Customer Success Manager
- Performance guidance from healthcare marketing experts
- Privacy guidance from healthcare compliance experts

### Add-ons

- **Audiences**
- **DSPs**
- **Data Warehouse**

## About

A healthcare marketing platform that combines privacy and compliance infrastructure with performance measurement, allowing organizations to track marketing effectiveness while maintaining HIPAA compliance and avoiding regulatory risk from data exposure.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS, Self-hosted

## Integrations (33)

_Independently observed._

- ActiveCampaign
- Amazon Redshift
- Azure
- Braze
- Criteo
- Customer.io
- Databricks
- Google Ads
- Google Maps
- Google Search
- LinkedIn
- Meta
- Microsoft
- Pinterest
- Podscribe
- Postgres
- Reddit
- S3
- Snapchat
- Snowflake
- StackAdapt
- TikTok
- The Trade Desk
- Twitter/X
- YouTube
- Iterable — email (native, bi-directional)
- BigQuery (native, outbound)
- Redshift (native, outbound)
- Mixpanel — analytics (native, outbound)
- Facebook — advertising (native, outbound)
- Snap — advertising (native, outbound)
- Google — advertising (native, outbound)
- X — advertising (native, outbound)

## Capabilities

_The capabilities that matter for Event Tracking. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Capabilities** | |
| Warehouse native | ✓ |
| Server side tracking | ✓ |
| Tracking plan governance | ✓ |
| Consent management | ✓ |
| Data residency EU | - |
| Real time streaming | - |
| HIPAA available | ✓ |
| SOC2 | - |
| Open source | - |

## Security & compliance

| Certification | Status | Valid until | Auditor |
|---|---|---|---|
| BAA (Business Associate Agreement) | active | - | - |

## FAQ

### What is Freshpaint?

Freshpaint helps healthcare marketers measure campaign performance, track patient outcomes, and stay compliant with regulations like HIPAA—all while maintaining data privacy. The platform integrates data from EHRs, ad platforms, and analytics tools to enable attribution, audience building, and compliance-safe activation across marketing channels. It is indexed under Event Tracking.

_Source: [https://www.freshpaint.io/pricing](https://www.freshpaint.io/pricing)._

### How much does Freshpaint cost?

Freshpaint does not publish its prices. Pricing is quoted on request, across 3 plans (Comply, Perform and Scale), so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.

_Source: [https://www.freshpaint.io/pricing](https://www.freshpaint.io/pricing)._

### What platforms does Freshpaint support?

We have confirmed browser-based access to Freshpaint. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.

_Source: [https://www.freshpaint.io/pricing](https://www.freshpaint.io/pricing)._

### Can Freshpaint be self-hosted?

We have only confirmed a cloud / SaaS deployment for Freshpaint, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.

_Source: [https://www.freshpaint.io/pricing](https://www.freshpaint.io/pricing)._

### What does Freshpaint integrate with?

We have confirmed 29 integrations for Freshpaint, including ActiveCampaign, Amazon Redshift, Azure, Braze, Criteo, Customer.io, Databricks and Google Ads, plus 21 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.

_Source: [https://www.freshpaint.io/pricing](https://www.freshpaint.io/pricing)._

### What security certifications does Freshpaint have?

We have independently confirmed HIPAA and GDPR for Freshpaint. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Freshpaint not holding them. Always confirm compliance directly before you rely on it.

_Source: [https://www.freshpaint.io/blog/ask-a-healthcare-lawyer-hipaa-compliance-for-healthcare-marketers](https://www.freshpaint.io/blog/ask-a-healthcare-lawyer-hipaa-compliance-for-healthcare-marketers)._


## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.model | quote | [link](https://www.freshpaint.io/pricing) | 2026-09-28 | 60% (medium) |
| pricing.free_tier | no | [link](https://www.freshpaint.io/pricing) | 2026-09-28 | 60% (medium) |
| pricing.price_level | unknown | [link](https://www.freshpaint.io/pricing) | 2026-09-28 | 60% (medium) |
| pricing.transparent | no | [link](https://www.freshpaint.io/pricing) | 2026-09-28 | 60% (medium) |

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 100 | [link](https://www.freshpaint.io/pricing) | 2026-08-19 | 60% (medium) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.hipaa | yes | [link](https://www.freshpaint.io/protect-privacy-compliance) | 2026-09-28 | 75% (high) |
| security.gdpr | yes | [link](https://www.freshpaint.io/blog/ask-a-healthcare-lawyer-hipaa-compliance-for-healthcare-marketers) | 2026-09-05 | 75% (high) |
| security.trust_center | https://www.freshpaint.io/protect-privacy-compliance | [link](https://www.freshpaint.io/pricing) | 2026-09-28 | 60% (medium) |

### content

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| content.faq | `[{"answer":"Freshpaint helps healthcare marketers measure campaign performance, track patient outcomes, and stay compliant with regulations like HIPAA—all while maintaining data privacy. The platform integrates data from EHRs, ad platforms, and analytics tools to enable attribution, audience building, and compliance-safe activation across marketing channels. It is indexed under Event Tracking.","source":"https://www.freshpaint.io/pricing","question":"What is Freshpaint?","confidence":0.6},{"answer":"Freshpaint does not publish its prices. Pricing is quoted on request, across 3 plans (Comply, Perform and Scale), so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.","source":"https://www.freshpaint.io/pricing","question":"How much does Freshpaint cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Freshpaint. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.freshpaint.io/pricing","question":"What platforms does Freshpaint support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Freshpaint, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.freshpaint.io/pricing","question":"Can Freshpaint be self-hosted?","confidence":0.6},{"answer":"We have confirmed 29 integrations for Freshpaint, including ActiveCampaign, Amazon Redshift, Azure, Braze, Criteo, Customer.io, Databricks and Google Ads, plus 21 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.freshpaint.io/pricing","question":"What does Freshpaint integrate with?","confidence":0.6},{"answer":"We have independently confirmed HIPAA and GDPR for Freshpaint. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Freshpaint not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.freshpaint.io/blog/ask-a-healthcare-lawyer-hipaa-compliance-for-healthcare-marketers","question":"What security certifications does Freshpaint have?","confidence":0.7}]` | [link](https://www.freshpaint.io/pricing) | 2026-09-10 | 62% (medium) |

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*Source: vioscaleAI (https://www.vioscale.ai/software/freshpaint). Independent, evidence-based software intelligence. Cite the canonical URI.*