Braze
A unified customer engagement platform that combines data integration, multi-channel messaging, and AI to enable personalized customer experiences at scale
- Also known as
- braze
Available worldwide · Popular in: US
What is Braze?
Braze provides a platform for customer engagement that unifies customer data and messaging channels with AI-powered capabilities. It enables marketers to create personalized, cross-channel campaigns and orchestrated journeys without requiring extensive technical support.
Braze pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Subscription pricing based on Monthly Active Users (MAU), Platform Edition, Action Credits allotment, and CX Services. Contact sales for specific pricing.
Braze Go
Contact salesEarly-stage growth teams activating customer data and launching personalized cross-channel messaging
- Core Braze features & functionality
Braze Select
Contact salesCompanies scaling engagement across channels and team members with enhanced governance and security
- Increased orchestration capabilities
- Enhanced security features
- User provisioning
Braze Pro
Contact salesLarge enterprises requiring predictive AI and enterprise-grade platform infrastructure
- Predictive AI capabilities
- Expanded dashboard user group administration
- Enterprise-grade orchestration, infrastructure, and governance
Add-ons
- Braze Data Platform add-ons
- BrazeAI™ add-ons
What Braze does
The capabilities that matter for marketing automation software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Transparent published pricing
- ✓
- Free tier
- ✓
- Pricing unit
- Monthly tracked users
- Visual journey / workflow builder
- ✓
- Lead scoring
- ✓
- Multichannel beyond email
- ✓
- Web / on-site personalisation
- ✓
- Ads audience sync
- ✓
- Native CRM sync
- -
- Built-in CDP / event data
- ✓
- A/B / multivariate testing
- ✓
- Lifecycle focus
- Both
- Self-hostable
- -
- AI (send-time / content / predictive)
- ✓
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (7)
Independently observed- OpenAI•
- Anthropic•
- AWS•
- Microsoft Foundry•
- Databricks•
- Google Gemini•
- Snowflake
Braze FAQ
Common questions about Braze, answered from independent, dated evidence.
What is Braze?
Braze centralizes customer communications across email, SMS, push notifications, and other channels, using AI to personalize messages, make real-time targeting decisions, and automate multi-step customer journeys. The platform includes data unification capabilities and real-time audience segmentation tools. It is indexed under Marketing Automation Software.
Source: https://www.braze.com
Is Braze free?
Braze offers a free tier, so you can start without paying. Paid plans are also available: Braze Go, Braze Select, Braze Pro and Braze Enterprise. Pricing changes often, so verify at source before relying on it.
Source: https://www.braze.com/pricing
What platforms does Braze support?
Braze supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.
Source: https://www.braze.com/pricing
Can Braze be self-hosted?
We have only confirmed a cloud / SaaS deployment for Braze, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
Source: https://www.braze.com/pricing
What security certifications does Braze have?
We have independently confirmed GDPR for Braze. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Braze not holding them. Always confirm compliance directly before you rely on it.
Source: https://www.braze.com/security
Where is Braze available?
Braze is available worldwide. Its primary market is the United States.
Source: https://www.braze.com/pricing
Braze alternatives
Other marketing automation software we track, ranked by the same independent score.
- HubSpot Marketing HubMarketing automation platform that automates email campaigns and personalizes digital content using customer relationship datamedium · 72%
- AdAnt AIAn AI agent for creating social media video advertisements at scalelow · 37%
- ActiveCampaignAutonomous marketing automation platform that reduces manual work through AI-powered intelligence and workflow automationmedium · 60%
- Salesforce Account EngagementA customizable cloud-based CRM for managing leads, opportunities, and customer relationships with AI-powered automation and sales workflowsmedium · 74%
- Customer.ioPlatform for turning customer data into personalized messages across multiple channelsmedium · 55%
- DotdigitalMarketing automation that helps teams focus on building genuine customer relationshipslow · 33%
Compare Braze
Side by side against other marketing automation software, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Braze, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Capabilities | 100 | 0.05 | 4.9 | ✓ |
| Reliability | 50 | 0.07 | 3.7 | ✓ |
| Integrations | 24 | 0.04 | 1.0 | ✓ |
| Price level | 0 | 0.05 | 0.0 | - |
| Security posture | 10 | 0.07 | 0.0 | - |
| Pricing transparency | 0 | 0.08 | 0.0 | ✓ |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 6 items | mediumsource · 2026-09-10 · 60% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Free tier: Yes · Ab testing: Yes · Ai features: Yes · Built in cdp: Yes · Lead scoring: Yes · Multichannel: Yes | mediumsource · 2026-10-13 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 6 | mediumsource · 2026-10-13 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | mediumsource · 2026-08-14 · 50% |
Pricing
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-05 · 60% |
Security
Is Braze the right choice for you?
Tell us the job, the constraints and what you weigh most, and we will rank Braze against the rest of the marketing automation software we index, using the same dated evidence weighted your way.
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