Braze
A customer engagement platform that combines data management with AI to automate personalized messaging across multiple channels
- Also known as
- braze
Available worldwide · Popular in: US
What is Braze?
Braze centralizes customer communications across email, SMS, push notifications, and other channels, using AI to personalize messages, make real-time targeting decisions, and automate multi-step customer journeys. The platform includes data unification capabilities and real-time audience segmentation tools.
Braze pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Pricing scales with Monthly Active Users (MAU). Four editions from Go to Enterprise. Action Credits provide flexible spend allocation.
Braze Go
For early-stage growth teams activating customer data and launching cross-channel messaging
- Core Braze features & functionality
Braze Select
For companies scaling engagement across channels with enhanced orchestration and security
- Increased orchestration capabilities
- Enhanced security features and user provisioning
Braze Pro
For brands optimizing performance with advanced AI capabilities and personalization
- Predictive AI capabilities
- AI personalized recommendations
- Expanded dashboard user group administration
Braze Enterprise
Contact salesFor enterprises running engagement at massive scale
- Enterprise-grade orchestration, infrastructure, and governance
- Advanced experimentation with BrazeAI Agent Console
Add-ons
- Action Credits
What Braze does
The capabilities that matter for marketing automation software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Transparent published pricing
- ✓
- Free tier
- ✓
- Pricing unit
- -
- Visual journey / workflow builder
- ✓
- Lead scoring
- -
- Multichannel beyond email
- ✓
- Web / on-site personalisation
- ✓
- Ads audience sync
- ✓
- Native CRM sync
- -
- Built-in CDP / event data
- ✓
- A/B / multivariate testing
- ✓
- Lifecycle focus
- Both
- Self-hostable
- -
- AI (send-time / content / predictive)
- ✓
Platform & deployment
Independently observed- iOS
- Web
- Android
- Cloud / SaaS
Integrations (1)
Independently observed- Snowflake
Braze FAQ
Common questions about Braze, answered from independent, dated evidence.
What is Braze?
Braze centralizes customer communications across email, SMS, push notifications, and other channels, using AI to personalize messages, make real-time targeting decisions, and automate multi-step customer journeys. The platform includes data unification capabilities and real-time audience segmentation tools. It is indexed under Marketing Automation Software.
Source: https://www.braze.com
Is Braze free?
Braze offers a free tier, so you can start without paying. Paid plans are also available: Braze Go, Braze Select, Braze Pro and Braze Enterprise. Pricing changes often, so verify at source before relying on it.
Source: https://www.braze.com/pricing
What platforms does Braze support?
Braze supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.
Source: https://www.braze.com/pricing
Can Braze be self-hosted?
We have only confirmed a cloud / SaaS deployment for Braze, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
Source: https://www.braze.com/pricing
What security certifications does Braze have?
We have independently confirmed GDPR for Braze. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Braze not holding them. Always confirm compliance directly before you rely on it.
Source: https://www.braze.com/security
Where is Braze available?
Braze is available worldwide. Its primary market is the United States.
Source: https://www.braze.com/pricing
Braze alternatives
Other marketing automation software we track, ranked by the same independent score.
- AdAnt AIAn AI agent for creating social media video advertisements at scalelow · 37%
- ActiveCampaignAutonomous marketing automation platform that reduces manual work through AI-powered intelligence and workflow automationmedium · 60%
- MauticOpen source marketing automation platform that organizations can self-host and ownhigh · 77%
- KlaviyoMarketing automation platform that uses AI to create and optimize customer campaignsmedium · 54%
- DotdigitalMarketing automation that lets you focus on human strategy while handling routine campaign executionlow · 35%
- Customer.ioCustomer engagement platform that transforms behavioral data into personalized multi-channel communicationsmedium · 58%
Compare Braze
Side by side against other marketing automation software, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Braze, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Pricing transparency | 80 | 0.08 | 6.7 | ✓ |
| Capabilities | 96 | 0.05 | 4.7 | ✓ |
| Price level | 80 | 0.05 | 4.2 | ✓ |
| Reliability | 50 | 0.07 | 3.7 | ✓ |
| Integrations | 9 | 0.04 | 0.4 | ✓ |
| Security posture | 10 | 0.07 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 6 items | mediumsource · 2026-09-10 · 60% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Free tier: Yes · Ab testing: Yes · Ai features: Yes · Built in cdp: Yes · Multichannel: Yes · Lifecycle focus: both | mediumsource · 2026-09-04 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 1 | mediumsource · 2026-08-14 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | mediumsource · 2026-08-14 · 50% |
Pricing
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-05 · 60% |
Security
Is Braze the right choice for you?
Tell us the job, the constraints and what you weigh most, and we will rank Braze against the rest of the marketing automation software we index, using the same dated evidence weighted your way.
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