# Braze

> Be Absolutely Engaging.™

- **Canonical URI:** https://www.vioscale.ai/software/braze
- **Category:** Marketing Automation Software
- **Homepage:** https://www.braze.com
- **Also known as:** braze
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-05T13:31:06.669Z

## Vioscale score

**66.6 / 100**, confidence 11% (low).

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 0 | 0.058 | 0 | - |
| reliability | 50 | 0.082 | 4.1 | ✓ |
| capabilities | 81.2 | 0.094 | 7.6 | ✓ |
| integrations | 0 | 0.175 | 0 | - |
| security_posture | 10 | 0.082 | 0 | - |
| pricing_transparency | 0 | 0.094 | 0 | - |

## About

A customer engagement platform that unifies data, channels, and orchestration to deliver personalized, multi-channel customer experiences at scale.

_Independently observed._

## Platform & deployment

- **Platforms:** iOS, Web, Android

## Capabilities

_The capabilities that matter for Marketing Automation Software. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Pricing** | |
| Transparent published pricing | - |
| Free tier | - |
| Pricing unit | - |
| **Orchestration** | |
| Visual journey / workflow builder | ✓ |
| **Lead management** | |
| Lead scoring | - |
| **Channels** | |
| Multichannel beyond email | ✓ |
| Web / on-site personalisation | ✓ |
| **Integrations** | |
| Native CRM sync | - |
| **Data** | |
| Built-in CDP / event data | ✓ |
| **Channels** | |
| Ads audience sync | ✓ |
| **Optimisation** | |
| A/B / multivariate testing | - |
| **Segment** | |
| Lifecycle focus | Both |
| **Deployment** | |
| Self-hostable | - |
| **AI** | |
| AI (send-time / content / predictive) | ✓ |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.model | commercial | [link](https://www.braze.com) | 2026-08-05 | 70% (medium) |

### reliability

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| reliability.status_page | yes | [link](https://status.braze.com) | 2026-08-05 | 60% (medium) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.disclosure_policy | yes | [link](https://www.braze.com/.well-known/security.txt) | 2026-08-05 | 60% (medium) |
| security.gdpr | yes | [link](https://www.braze.com/security) | 2026-08-05 | 75% (high) |

### market

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| market.availability | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":["US","BR","CA","FR","DE","IE","RO","ES","GB","AU","ID","JP","SG","KR","AE"],"notAvailableCountries":[]}` | [link](https://www.braze.com) | 2026-08-05 | 75% (high) |

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*Source: Vioscale (https://www.vioscale.ai/software/braze). Independent, evidence-based software intelligence. Cite the canonical URI.*