Braze vs Mautic
No clear leader: Braze (53.1) and Mautic (48.2) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for marketing automation software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Braze
A platform enabling brands to unify customer data across touchpoints, orchestrate multi-channel messaging campaigns, and optimize customer engagement using AI-powered decisioning and personalization at scale.
Mautic
A freely available marketing platform that enables organizations to build automated customer journeys, manage contacts and segments, design targeted campaigns, and maintain data privacy compliance without vendor lock-in.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Braze
Pricing scales with Monthly Active Users (MAU). Four editions from Go to Enterprise. Action Credits provide flexible spend allocation.
- Braze Go-
- Core Braze features & functionality
- Braze Select-
- Increased orchestration capabilities
- Enhanced security features and user provisioning
- Braze Pro-
- Predictive AI capabilities
- AI personalized recommendations
- Expanded dashboard user group administration
- Braze EnterpriseContact sales
- Enterprise-grade orchestration, infrastructure, and governance
- Advanced experimentation with BrazeAI Agent Console
Mautic
Free community version; ELTS from $500–$2,000/year depending on region; regional pricing for accessibility.
- Community (Free)Free
- Campaign builder
- Contact management
- Email sending
- Segments
- Landing pages
- +1 more
- Extended Long-Term Support (ELTS) - Tier 1$2000/yr
- Security patches for older versions
- Community instance coverage
- Extended Long-Term Support (ELTS) - Tier 2$1000/yr
- Extended Long-Term Support (ELTS) - Tier 3$500/yr
- Corporate Membership - Tier 1$1200/yr
- Project visibility
- Governance participation
- Member directory listing
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Braze
- Snowflake
Mautic
- Pipedrive
- REST API
- Webhooks
- CRM systems
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.