# ActiveCampaign

- **Canonical URI:** https://www.vioscale.ai/software/activecampaign
- **Category:** Marketing Automation Software
- **Vendor:** Activecampaign
- **Homepage:** https://www.activecampaign.com
- **Also known as:** activecampaign
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-05T13:30:22.121Z

## Vioscale score

**70.6 / 100**, confidence 64% (medium).

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 50 | 0.058 | 2.9 | ✓ |
| reliability | 50 | 0.082 | 4.1 | ✓ |
| capabilities | 81.2 | 0.094 | 7.6 | ✓ |
| integrations | 86.3 | 0.175 | 15.1 | ✓ |
| security_posture | 55 | 0.082 | 4.5 | ✓ |
| pricing_transparency | 75 | 0.094 | 7.1 | ✓ |

## Pricing

_As of 2026-08-05, [verify at source](https://www.activecampaign.com). Independently observed._

from $15/mo · Subscription

> From $15/mo billed annually

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Starter | $15/mo billed annually | - | annual |
| Plus | $49/mo billed annually | - | annual |
| Pro | $79/mo billed annually | - | annual |
| Enterprise | Contact sales | - | annual |

### Starter

- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations

### Plus

- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages

### Pro

- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking

### Enterprise (Contact sales)

- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team

## About

ActiveCampaign is a marketing automation platform offering email marketing, CRM, multi-channel messaging (WhatsApp, SMS), and AI-powered autonomous features for customer journey automation.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS

## Integrations (2)

_Independently observed._

- Claude
- ChatGPT

## Capabilities

_The capabilities that matter for Marketing Automation Software. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Pricing** | |
| Transparent published pricing | ✓ |
| Free tier | ✗ |
| Pricing unit | Contacts + seat fee |
| **Orchestration** | |
| Visual journey / workflow builder | ✓ |
| **Lead management** | |
| Lead scoring | ✓ |
| **Channels** | |
| Multichannel beyond email | ✓ |
| Web / on-site personalisation | - |
| **Integrations** | |
| Native CRM sync | ✓ |
| **Data** | |
| Built-in CDP / event data | - |
| **Channels** | |
| Ads audience sync | - |
| **Optimisation** | |
| A/B / multivariate testing | - |
| **Segment** | |
| Lifecycle focus | Both |
| **Deployment** | |
| Self-hostable | ✗ |
| **AI** | |
| AI (send-time / content / predictive) | ✓ |

## FAQ

### What is ActiveCampaign designed for?

ActiveCampaign is a marketing automation platform that combines email marketing, CRM functionality, and multi-channel messaging (SMS and WhatsApp) to help businesses automate customer communications and manage relationships. It's built for teams that prioritize marketing automation and customer engagement workflows.

_Source: [https://www.activecampaign.com](https://www.activecampaign.com)._

### Does ActiveCampaign offer a free tier or trial?

No, ActiveCampaign does not offer a free tier. All plans require a paid subscription with annual billing commitments.

_Source: [https://www.activecampaign.com](https://www.activecampaign.com)._

### What are the core platform capabilities?

The platform includes contact management, marketing automation, workflow automation, email marketing, custom fields, reporting dashboards, and API access for integrations. It also supports multi-channel messaging via email, SMS, and WhatsApp.

_Source: [https://www.activecampaign.com](https://www.activecampaign.com)._

### What is the pricing structure?

ActiveCampaign operates on an annual subscription model with tiered plans designed for different team sizes. Pricing increases with higher tiers that unlock additional automation capabilities and features.

_Source: [https://www.activecampaign.com](https://www.activecampaign.com)._

### What external tools does ActiveCampaign integrate with?

The platform supports over 1,000 integrations, including Salesforce, Zapier, Make, WooCommerce, Wix, Google Ads, Facebook, LinkedIn Ads, Twilio, Calendly, Google Sheets, and WordPress, among many others.

_Source: [https://www.activecampaign.com](https://www.activecampaign.com)._

### What CRM features are included?

ActiveCampaign provides contact management, custom fields, and reporting dashboards. However, it lacks advanced sales features like pipeline management and lead scoring, making it better suited for marketing operations than complex sales team workflows.

_Source: [https://www.activecampaign.com](https://www.activecampaign.com)._

### Is there a mobile app?

ActiveCampaign does not offer a native mobile app. Access is available only through web browsers on any device.

_Source: [https://www.activecampaign.com](https://www.activecampaign.com)._

### How is ActiveCampaign deployed?

ActiveCampaign is cloud-hosted and accessed via web browser. There are no on-premise or self-hosted deployment options.

_Source: [https://www.activecampaign.com](https://www.activecampaign.com)._


## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.gdpr | yes | [link](https://www.activecampaign.com/security) | 2026-08-05 | 75% (high) |
| security.hipaa | yes | [link](https://www.activecampaign.com/security) | 2026-08-05 | 75% (high) |
| security.soc2 | yes | [link](https://www.activecampaign.com/security) | 2026-08-05 | 75% (high) |

### content

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| content.faq | `[{"answer":"ActiveCampaign is a marketing automation platform that combines email marketing, CRM functionality, and multi-channel messaging (SMS and WhatsApp) to help businesses automate customer communications and manage relationships. It's built for teams that prioritize marketing automation and customer engagement workflows.","source":"https://www.activecampaign.com","question":"What is ActiveCampaign designed for?","confidence":0.9},{"answer":"No, ActiveCampaign does not offer a free tier. All plans require a paid subscription with annual billing commitments.","source":"https://www.activecampaign.com","question":"Does ActiveCampaign offer a free tier or trial?","confidence":0.95},{"answer":"The platform includes contact management, marketing automation, workflow automation, email marketing, custom fields, reporting dashboards, and API access for integrations. It also supports multi-channel messaging via email, SMS, and WhatsApp.","source":"https://www.activecampaign.com","question":"What are the core platform capabilities?","confidence":0.9},{"answer":"ActiveCampaign operates on an annual subscription model with tiered plans designed for different team sizes. Pricing increases with higher tiers that unlock additional automation capabilities and features.","source":"https://www.activecampaign.com","question":"What is the pricing structure?","confidence":0.85},{"answer":"The platform supports over 1,000 integrations, including Salesforce, Zapier, Make, WooCommerce, Wix, Google Ads, Facebook, LinkedIn Ads, Twilio, Calendly, Google Sheets, and WordPress, among many others.","source":"https://www.activecampaign.com","question":"What external tools does ActiveCampaign integrate with?","confidence":0.95},{"answer":"ActiveCampaign provides contact management, custom fields, and reporting dashboards. However, it lacks advanced sales features like pipeline management and lead scoring, making it better suited for marketing operations than complex sales team workflows.","source":"https://www.activecampaign.com","question":"What CRM features are included?","confidence":0.85},{"answer":"ActiveCampaign does not offer a native mobile app. Access is available only through web browsers on any device.","source":"https://www.activecampaign.com","question":"Is there a mobile app?","confidence":0.95},{"answer":"ActiveCampaign is cloud-hosted and accessed via web browser. There are no on-premise or self-hosted deployment options.","source":"https://www.activecampaign.com","question":"How is ActiveCampaign deployed?","confidence":0.95}]` | [link](https://www.activecampaign.com) | 2026-07-31 | 91% (high) |

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 1,000 | [link](https://www.activecampaign.com) | 2026-08-05 | 60% (medium) |

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.free_tier | no | [link](https://www.activecampaign.com) | 2026-08-05 | 60% (medium) |
| pricing.model | commercial | [link](https://www.activecampaign.com) | 2026-08-05 | 60% (medium) |
| pricing.price_level | mid | [link](https://www.activecampaign.com) | 2026-08-05 | 60% (medium) |
| pricing.starting_gbp | 15 | [link](https://www.activecampaign.com) | 2026-08-05 | 60% (medium) |
| pricing.transparent | yes | [link](https://www.activecampaign.com) | 2026-08-05 | 60% (medium) |

### market

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | [link](https://www.activecampaign.com) | 2026-08-05 | 50% (medium) |

### reliability

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| reliability.status_page | yes | [link](https://status.activecampaign.com) | 2026-08-05 | 60% (medium) |

---
*Source: Vioscale (https://www.vioscale.ai/software/activecampaign). Independent, evidence-based software intelligence. Cite the canonical URI.*