vioscaleAI
Comparison

Moz Pro vs Semrush

On the evidence we track, Moz Pro leads this comparison with a composite score of 71/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Moz Pro full profile →Semrush full profile →
Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
★Moz Pro71
Semrush58
Score
vioscaleAI score
Moz Pro71 / 100medium · 52%
Semrush58 / 100medium · 53%
Pricing
Free tier
Moz Pro✓
Semrush✗
Model
Moz Profreemium
Semrushcommercial
Price level
Moz Prolow
Semrushhigh
Starting price
Moz Pro$20
Semrush$139.95
Transparent
Moz Pro✓
Semrush✓
Integrations
Count
Moz Pro3
Semrush18
Security
Disclosure policy
Moz Pro✓
Semrush–
Market
Availability
Content
Faq
Moz Pro6 items
Semrush6 items

Capabilities

Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.

Pricing
Pricing transparency
Moz ProTransparent
SemrushContact-sales
Free tier / free tool
Moz Pro✓
Semrush✓
Pricing model
Moz ProFlat
SemrushFlat
Data
Backlink index
Moz Pro✓
Semrush✓
Keyword research database
Moz Pro✓
Semrush✓
Capability
Rank tracking
Moz Pro✓
Semrush✓
Technical site audit / crawler
Moz Pro✓
Semrush✓
Content optimisation (SERP-driven)
Moz Pro✓
Semrush✓
Competitor / SERP intelligence
Moz Pro✓
Semrush✓
Coverage
Local / mobile SERP support
Moz Pro✓
Semrush✓
Countries / locales covered
Moz ProAll Google-supported languages globally
SemrushGlobal; Pro plan covers 30+ markets for advertising data; 142 regional keyword d
Integration
Public API
Moz Pro✓
Semrush✓
Search Console / GA4 integration
Moz Pro✗
Semrush✓
Deployment
Deployment
Moz ProCloud
SemrushCloud

What each one is

The product in its own terms, so the numbers below have context.

Moz Pro

Leader

Provides keyword research, rank tracking, link research, technical SEO audits, and local search management capabilities. Helps businesses improve search visibility, track rankings, and manage online business listings.

Independently observed

Semrush

Comprehensive SEO and visibility platform that helps businesses understand competitor strategies, track keyword performance, audit technical issues, and monitor how their brand appears in search results and AI-generated answers.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Moz Pro

Leader
from $20/moHybridFree tier

From $20/month. Free tier available.

  • FreeFree
  • StarterFrom $20–$75/month depending on volume
  • GrowthFrom $125–$500/month depending on volume
  • AdvancedStarting at $2,000/month
  • EnterpriseContact sales
as of verify ↗

Semrush

from $139.95/moSubscription7-day trial

From $139.95/month. 7-day free trial.

  • SEO Toolkit Pro$139.95/mo
    • Keyword research
    • Competitor analysis
    • Rank tracking
    • Technical site audit
    • Backlink analysis
  • SEO Toolkit Guru$249.95/mo
    • Everything in Pro
    • SEO Writing Assistant
    • Topic Research
    • Historical Data
    • Multi-targeting in Position Tracking
    • +1 more
  • SEO Toolkit Business$499.95/mo
    • Everything in Guru
    • SEO Share of Voice tracking
    • API Access
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Moz Pro✓
Semrush✓
Deployment
Cloud / SaaS
Moz Pro✓
Semrush✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Moz Pro

Leader
3 total
  • Google My Business
  • Google Business Profile
  • Google Data Studio
Independently observed

Semrush

24 total
  • Google Ads
  • Google Shopping
  • Meta Ads
  • Microsoft Ads
  • LinkedIn Ads
  • TikTok Ads
  • TikTok Organic
  • CallRail
  • HubSpot
  • Mailchimp
  • Matomo
  • ChatGPT
  • Google AI Overviews
  • Gemini
  • Perplexity
  • Facebook Ads
  • Google Analytics
  • Google Search Console
  • TikTok
  • Looker Studio
  • LinkedIn
  • Lovable
  • Claude
  • Adobe
Independently observed
Still deciding?

Moz Pro or Semrush: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.