vioscaleAI
Comparison

Semrush vs Serpstat

On the evidence we track, Serpstat leads this comparison with a composite score of 63/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Semrush full profile →Serpstat full profile →
Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Semrush58
★Serpstat63
Score
vioscaleAI score
Semrush58 / 100medium · 53%
Serpstat63 / 100medium · 51%
Pricing
Free tier
Semrush✗
Serpstat✓
Model
Semrushcommercial
Serpstatfreemium
Price level
Semrushhigh
Serpstathigh
Starting price
Semrush$139.95
Serpstat$129
Transparent
Semrush✓
Serpstat✓
Integrations
Count
Semrush18
Serpstat6
Security
Gdpr
Semrush–
Serpstat✓
Market
Availability
Content
Faq
Semrush6 items
Serpstat7 items

Capabilities

Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.

Pricing
Pricing transparency
SemrushContact-sales
SerpstatContact-sales
Free tier / free tool
Semrush✓
Serpstat✓
Pricing model
SemrushFlat
SerpstatCredit-based
Data
Backlink index
Semrush✓
Serpstat✓
Keyword research database
Semrush✓
Serpstat✓
Capability
Rank tracking
Semrush✓
Serpstat✓
Technical site audit / crawler
Semrush✓
Serpstat✓
Content optimisation (SERP-driven)
Semrush✓
Serpstat✓
Competitor / SERP intelligence
Semrush✓
Serpstat✓
Coverage
Local / mobile SERP support
Semrush✓
Serpstat✓
Countries / locales covered
SemrushGlobal; Pro plan covers 30+ markets for advertising data; 142 regional keyword d
Serpstat230 countries
Integration
Public API
Semrush✓
Serpstat✓
Search Console / GA4 integration
Semrush✓
Serpstat✓
Deployment
Deployment
SemrushCloud
SerpstatCloud

What each one is

The product in its own terms, so the numbers below have context.

Semrush

Comprehensive SEO and visibility platform that helps businesses understand competitor strategies, track keyword performance, audit technical issues, and monitor how their brand appears in search results and AI-generated answers.

Independently observed

Serpstat

Leader

A comprehensive marketing tool that helps teams identify high-opportunity keywords, monitor search rankings across 230 countries on both mobile and desktop, audit technical site issues, and analyze competitor search performance in organic and paid channels.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Semrush

from $139.95/moSubscription7-day trial

From $139.95/month. 7-day free trial.

  • SEO Toolkit Pro$139.95/mo
    • Keyword research
    • Competitor analysis
    • Rank tracking
    • Technical site audit
    • Backlink analysis
  • SEO Toolkit Guru$249.95/mo
    • Everything in Pro
    • SEO Writing Assistant
    • Topic Research
    • Historical Data
    • Multi-targeting in Position Tracking
    • +1 more
  • SEO Toolkit Business$499.95/mo
    • Everything in Guru
    • SEO Share of Voice tracking
    • API Access
as of verify ↗

Serpstat

Leader
from $129/moSubscriptionFree tier7-day trial

From $129/month. Freemium tier (10 searches/day), 7-day paid trial. Credits carry to next billing period.

  • FreemiumFree
    • 10 searches per day for site, keyword, and backlink analysis
    • Limited tool access
  • Standard Paid Plans$129+/month with daily credit refresh and carryover
    • API access
    • Rank tracking
    • Keyword research
    • Site audit
    • AI content tools
    • +1 more
  • API PlanContact sales
    • Enhanced API request speeds
    • Increased request limits
    • Custom features
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Semrush✓
Serpstat✓
CLI
Semrush✗
Serpstat✓
Deployment
Cloud / SaaS
Semrush✓
Serpstat✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (2)
  • Google Analytics
  • Google Search Console

Semrush

24 total - 22 not shared
  • Google Ads
  • Google Shopping
  • Meta Ads
  • Microsoft Ads
  • LinkedIn Ads
  • TikTok Ads
  • TikTok Organic
  • CallRail
  • HubSpot
  • Mailchimp
  • Matomo
  • ChatGPT
  • Google AI Overviews
  • Gemini
  • Perplexity
  • Facebook Ads
  • TikTok
  • Looker Studio
  • LinkedIn
  • Lovable
  • Claude
  • Adobe
Independently observed

Serpstat

Leader
6 total - 4 not shared
  • OWOX
  • Serpstat Browser Extension
  • Serpstat MCP
  • LLM Brand Monitor
Independently observed
Still deciding?

Semrush or Serpstat: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.