Semrush vs Serpstat
On the evidence we track, Serpstat leads this comparison with a composite score of 66/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Semrush
An all-in-one marketing platform that combines SEO, paid advertising campaign management, competitor research, content optimization, and AI visibility tracking to help brands increase their presence across organic search, AI answers, and digital advertising channels.
Serpstat
LeaderSerpstat is a cloud-based SaaS platform that helps marketers and agencies research high-potential keywords, track search engine rankings, analyze competitor strategies, audit technical website issues, and generate SEO-optimized content. The tool combines keyword research, rank tracking, backlink analysis, site audits, and AI-powered content creation with data from over 8.5 billion search terms.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Semrush
Semrush modules start from $99/month for Advertising Toolkit with 7-day free trial. Pricing varies by module; Enterprise pricing requires contacting sales.
- Advertising Toolkit Base$99/month
- Ads Launch Assistant - Create, launch, and manage Google and Meta ads
- Ads AI Agent - Personalized AI recommendations via chatbot
- Advertising Research - Analyze competitor paid search campaigns and ad strategies
- PLA Research - Monitor Google Shopping product listing ads and competitor performance
- 100 AI-generated Google ad copies per month
- +1 more
- Advertising Toolkit Pro$220/month
- All Base plan features
- AdClarity - Advanced competitor research for display, video, and social advertising
- Access to 30+ global markets for international ad intelligence
- Up to 50 monthly reports across display, video, or social channels
- Competitive views of up to 10 advertisers or publishers simultaneously
- +3 more
Serpstat
LeaderFrom $129/month. Freemium tier (10 searches/day), 7-day paid trial. Credits carry to next billing period.
- FreemiumFree
- 10 searches per day for site, keyword, and backlink analysis
- Limited tool access
- Standard Paid Plans$129+/month with daily credit refresh and carryover
- API access
- Rank tracking
- Keyword research
- Site audit
- AI content tools
- +1 more
- API PlanContact sales
- Enhanced API request speeds
- Increased request limits
- Custom features
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Semrush
- Google Ads
- Google Shopping
- Meta Ads
- Microsoft Ads
- LinkedIn Ads
- TikTok Ads
- TikTok Organic
- CallRail
- HubSpot
- Mailchimp
- Matomo
- ChatGPT
- Google AI Overviews
- Gemini
- Perplexity
Serpstat
Leader- Google Analytics
- Google Search Console
- OWOX
- Serpstat Browser Extension
- Serpstat MCP
- LLM Brand Monitor
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.