SE Ranking vs Semrush
No clear leader: Semrush (57.5) and SE Ranking (56.9) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
SE Ranking
A comprehensive SEO platform using AI to track search engine visibility, analyze competitor performance, generate content optimization recommendations, and integrate with analytics and workflow tools.
Semrush
Comprehensive SEO and visibility platform that helps businesses understand competitor strategies, track keyword performance, audit technical issues, and monitor how their brand appears in search results and AI-generated answers.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
SE Ranking
From £40/mo or £135/mo annual. Free tier with 100K credits and 14-day trial.
- Free TrialFree
- 100K free credits
- Full API & MCP access
- Test every API endpoint
- 14-day trial
- No credit card required
- Wallet£40/mo for 250K credits (example), pay-as-you-go
- Pay only for what you use
- No recurring fees
- No commitment
- Top up credits anytime
- Credits never expire
- +1 more
- Standalone£135/mo billed annually (£1,620/year), 12M credits/year
- Annual billing only
- Up to 57% off Wallet rates
- Volume-based pricing discounts
- Data API included
- MCP included
- +1 more
- EnterpriseContact sales
- 120M+ credits/year
- Custom integrations development
- Custom RPS limits
- High-volume pricing from $30/1M credits
- API Add-on£35/mo billed annually, adds 3M credits/year to existing plan
- Data API + Project API access
- Volume-based pricing discounts
- Annual billing only
- MCP included
Semrush
From $139.95/month. 7-day free trial.
- SEO Toolkit Pro$139.95/mo
- Keyword research
- Competitor analysis
- Rank tracking
- Technical site audit
- Backlink analysis
- SEO Toolkit Guru$249.95/mo
- Everything in Pro
- SEO Writing Assistant
- Topic Research
- Historical Data
- Multi-targeting in Position Tracking
- +1 more
- SEO Toolkit Business$499.95/mo
- Everything in Guru
- SEO Share of Voice tracking
- API Access
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Google Search Console
- Google Ads
SE Ranking
- Google Analytics 4
- Matomo Analytics
- Data Studio
- Whatagraph
- Agency Analytics
- Reportz.io
- Zapier
- Make.com
- n8n
- Appy Pie Automate
- Google Business Profile
- GA4
Semrush
- Google Shopping
- Meta Ads
- Microsoft Ads
- LinkedIn Ads
- TikTok Ads
- TikTok Organic
- CallRail
- HubSpot
- Mailchimp
- Matomo
- ChatGPT
- Google AI Overviews
- Gemini
- Perplexity
- Facebook Ads
- Google Analytics
- TikTok
- Looker Studio
- Lovable
- Claude
- Adobe
SE Ranking or Semrush: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.