SE Ranking vs Semrush
On the evidence we track, SE Ranking leads this comparison with a composite score of 58/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
SE Ranking
LeaderComplete AI SEO platform with keyword research, backlink analysis, rank tracking, site audits, competitor research, content optimization, and AI search tracking. Integrates with Claude and other AI assistants via MCP for automated SEO workflows.
Semrush
An all-in-one marketing platform that combines SEO, paid advertising campaign management, competitor research, content optimization, and AI visibility tracking to help brands increase their presence across organic search, AI answers, and digital advertising channels.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
SE Ranking
LeaderFrom £40/mo or £135/mo annual. Free tier with 100K credits and 14-day trial.
- Free TrialFree
- 100K free credits
- Full API & MCP access
- Test every API endpoint
- 14-day trial
- No credit card required
- Wallet£40/mo for 250K credits (example), pay-as-you-go
- Pay only for what you use
- No recurring fees
- No commitment
- Top up credits anytime
- Credits never expire
- +1 more
- Standalone£135/mo billed annually (£1,620/year), 12M credits/year
- Annual billing only
- Up to 57% off Wallet rates
- Volume-based pricing discounts
- Data API included
- MCP included
- +1 more
- EnterpriseContact sales
- 120M+ credits/year
- Custom integrations development
- Custom RPS limits
- High-volume pricing from $30/1M credits
- API Add-on£35/mo billed annually, adds 3M credits/year to existing plan
- Data API + Project API access
- Volume-based pricing discounts
- Annual billing only
- MCP included
Semrush
Semrush modules start from $99/month for Advertising Toolkit with 7-day free trial. Pricing varies by module; Enterprise pricing requires contacting sales.
- Advertising Toolkit Base$99/month
- Ads Launch Assistant - Create, launch, and manage Google and Meta ads
- Ads AI Agent - Personalized AI recommendations via chatbot
- Advertising Research - Analyze competitor paid search campaigns and ad strategies
- PLA Research - Monitor Google Shopping product listing ads and competitor performance
- 100 AI-generated Google ad copies per month
- +1 more
- Advertising Toolkit Pro$220/month
- All Base plan features
- AdClarity - Advanced competitor research for display, video, and social advertising
- Access to 30+ global markets for international ad intelligence
- Up to 50 monthly reports across display, video, or social channels
- Competitive views of up to 10 advertisers or publishers simultaneously
- +3 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Google Ads
SE Ranking
Leader- Google Analytics 4
- Google Search Console
- Matomo Analytics
- Data Studio
- Whatagraph
- Agency Analytics
- Reportz.io
- Zapier
- Make.com
- n8n
- Appy Pie Automate
- Google Business Profile
Semrush
- Google Shopping
- Meta Ads
- Microsoft Ads
- LinkedIn Ads
- TikTok Ads
- TikTok Organic
- CallRail
- HubSpot
- Mailchimp
- Matomo
- ChatGPT
- Google AI Overviews
- Gemini
- Perplexity
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.