Comparison

Google Search Console vs Semrush

On the evidence we track, Google Search Console leads this comparison with a composite score of 65/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Google Search Console65
Semrush47
Score
Vioscale score
Google Search Console65 / 100medium · 54%updating
Semrush47 / 100low · 39%updating
Pricing
Free tier
Google Search Console
Semrush
Model
Google Search Consolefree
Semrushfreemium
Price level
Google Search Consolefree
Semrushhigh
Transparent
Google Search Console
Semrush
Integrations
Count
Google Search Console3
Semrush15
Security
Disclosure policy
Google Search Console
Semrush
Reliability
Status page
Google Search Console
Semrush
Market
Availability
Google Search Console

Capabilities

Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.

Pricing
Pricing transparency
Google Search ConsoleTransparent
SemrushContact-sales
Free tier / free tool
Google Search Console
Semrush
Pricing model
Google Search Console-
SemrushFlat
Data
Backlink index
Google Search Console-
Semrush
Keyword research database
Google Search Console-
Semrush
Capability
Rank tracking
Google Search Console
Semrush
Technical site audit / crawler
Google Search Console
Semrush
Content optimisation (SERP-driven)
Google Search Console-
Semrush
Competitor / SERP intelligence
Google Search Console-
Semrush
Coverage
Local / mobile SERP support
Google Search Console
Semrush
Countries / locales covered
Google Search Console-
SemrushGlobal; Pro plan covers 30+ markets for advertising data; 142 regional keyword d
Integration
Public API
Google Search Console-
Semrush
Search Console / GA4 integration
Google Search Console-
Semrush
Deployment
Deployment
Google Search ConsoleCloud
SemrushCloud

What each one is

The product in its own terms, so the numbers below have context.

Google Search Console

Leader

A free analytics platform that provides search performance metrics, identifies technical issues, and helps optimize sites for Google Search visibility, with monitoring for Core Web Vitals and structured data.

Independently observed

Semrush

An all-in-one marketing platform that combines SEO, paid advertising campaign management, competitor research, content optimization, and AI visibility tracking to help brands increase their presence across organic search, AI answers, and digital advertising channels.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Google Search Console

Leader
FreeFree tier
as of verify ↗

Semrush

from $99/moSubscriptionFree tier7-day trial

Semrush modules start from $99/month for Advertising Toolkit with 7-day free trial. Pricing varies by module; Enterprise pricing requires contacting sales.

  • Advertising Toolkit Base$99/month
    • Ads Launch Assistant - Create, launch, and manage Google and Meta ads
    • Ads AI Agent - Personalized AI recommendations via chatbot
    • Advertising Research - Analyze competitor paid search campaigns and ad strategies
    • PLA Research - Monitor Google Shopping product listing ads and competitor performance
    • 100 AI-generated Google ad copies per month
    • +1 more
  • Advertising Toolkit Pro$220/month
    • All Base plan features
    • AdClarity - Advanced competitor research for display, video, and social advertising
    • Access to 30+ global markets for international ad intelligence
    • Up to 50 monthly reports across display, video, or social channels
    • Competitive views of up to 10 advertisers or publishers simultaneously
    • +3 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Google Search Console
Semrush
Deployment
Cloud / SaaS
Google Search Console
Semrush

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • Google Ads

Google Search Console

Leader
3 total - 2 not shared
  • Google Analytics
  • G Suite
Independently observed

Semrush

15 total - 14 not shared
  • Google Shopping
  • Meta Ads
  • Microsoft Ads
  • LinkedIn Ads
  • TikTok Ads
  • TikTok Organic
  • CallRail
  • HubSpot
  • Mailchimp
  • Matomo
  • ChatGPT
  • Google AI Overviews
  • Gemini
  • Perplexity
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.