Gupshup
AI-powered conversational platform for automating customer interactions across messaging channels
- Also known as
- gupshup
Available worldwide
What is Gupshup?
A cloud platform that deploys AI agents to handle customer support, sales engagement, and marketing across WhatsApp, SMS, Instagram, and other messaging channels. Businesses use it to automate conversations at scale while reducing operational costs.
Gupshup pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Usage-based pricing from $0.0010 per message. Free tier available (marketing messages, service conversations, Meta Ads entry point for 72 hours).
Self-Serve
Usage-based pricing model for WhatsApp API and conversational AI
- WhatsApp API with country-specific rates
- Free marketing messages
- Free service conversations
- Free WhatsApp entry point from Meta Ads (72 hours)
- Voice call support
- Media support
- Multi-language support (100+ languages)
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (8)
Independently observed- SMS
- RCS
- Salesforce Marketing Cloud
- MoEngage
- CleverTap
- Oracle Responsys
Gupshup alternatives
Other whatsapp marketing we track, ranked by the same independent score.
- ZokoWhatsApp marketing and commerce automation platform built for Shopify storeslow · 43%
- 360dialogWhatsApp API and business messaging platform for enterpriseslow · 9%
- WatiA unified AI-powered platform for managing customer conversations across WhatsApp and other messaging channelslow · 3%
- AiSensyWhatsApp-based platform for business marketing, support, and communications managementlow · 26%
Compare Gupshup
Side by side against other whatsapp marketing, attribute by attribute, with a source on every value.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Gupshup, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Pricing transparency | 100 | 0.08 | 8.4 | ✓ |
| Price level | 100 | 0.05 | 5.2 | ✓ |
| Integrations | 46 | 0.04 | 1.9 | ✓ |
| Reliability | 0 | 0.07 | 0.0 | - |
| Capabilities | 0 | 0.05 | 0.0 | - |
| Security posture | 5 | 0.07 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 40 | mediumsource · 2026-08-20 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | highsource · 2026-08-20 · 75% |
Pricing
Security
| Attribute | Value | Evidence |
|---|---|---|
| Gdpr | Yes | highsource · 2026-08-20 · 75% |