Gupshup
AI agents that automate sales, marketing, and customer support conversations
- Also known as
- gupshup
Available worldwide
What is Gupshup?
A conversational AI platform using trained AI agents to automate customer interactions across sales, marketing, and support, providing personalized engagements and handling routine conversations 24/7 with escalation to human agents when needed.
Gupshup pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Usage-based pricing from $0.0010 per message. Free tier available (marketing messages, service conversations, Meta Ads entry point for 72 hours).
Self-Serve
Usage-based pricing model for WhatsApp API and conversational AI
- WhatsApp API with country-specific rates
- Free marketing messages
- Free service conversations
- Free WhatsApp entry point from Meta Ads (72 hours)
- Voice call support
- Media support
- Multi-language support (100+ languages)
What Gupshup does
The capabilities that matter for whatsapp marketing, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Meta official business solution provider bsp status
- -
- Marketing broadcast campaign engine
- ✓
- Visual inbound dialogue chatbot builder
- -
- Multi agent shared team inbox
- -
- Meta message template approval workflow
- -
- Shopify woocommerce abandoned cart triggers
- -
- Salesforce hubspot CRM sync
- -
- Zendesk intercom support handover
- -
- Native payment link generation and collection
- -
- SOC2 type ii
- -
- ISO 27001
- -
- Pricing model
- -
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (8)
Independently observed- SMS
- RCS
- Salesforce Marketing Cloud
- MoEngage
- CleverTap
- Oracle Responsys
Gupshup FAQ
Common questions about Gupshup, answered from independent, dated evidence.
What is Gupshup?
A cloud platform that deploys AI agents to handle customer support, sales engagement, and marketing across WhatsApp, SMS, Instagram, and other messaging channels. Businesses use it to automate conversations at scale while reducing operational costs. It is indexed under Whatsapp Marketing.
Source: https://www.gupshup.io
Is Gupshup free?
Gupshup offers a free tier, so you can start without paying. Paid plans start at $0. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.
Source: https://www.gupshup.ai/isv-partners/whatsapp-api/pricing
What platforms does Gupshup support?
We have confirmed browser-based access to Gupshup. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.
Source: https://www.gupshup.ai/isv-partners/whatsapp-api/pricing
Can Gupshup be self-hosted?
We have only confirmed a cloud / SaaS deployment for Gupshup, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
Source: https://www.gupshup.ai/isv-partners/whatsapp-api/pricing
What does Gupshup integrate with?
We have confirmed 8 integrations for Gupshup, including WhatsApp, Instagram, SMS, RCS, Salesforce Marketing Cloud, MoEngage, CleverTap and Oracle Responsys. This is what we could verify from public sources, so the vendor may support others we have not indexed.
Source: https://www.gupshup.ai/isv-partners/whatsapp-api/pricing
What security certifications does Gupshup have?
We have independently confirmed GDPR for Gupshup. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Gupshup not holding them. Always confirm compliance directly before you rely on it.
Gupshup alternatives
Other whatsapp marketing we track, ranked by the same independent score.
- InteraktA unified WhatsApp automation platform that combines AI chatbots, team collaboration tools, and CRM capabilities for customer engagementlow · 29%
- AiSensyAn automation platform for WhatsApp-based marketing, sales, and customer support.low · 37%
- WatiWhatsApp Business API platform with automation, team collaboration, and AI-powered chatbotslow · 24%
- ZokoWhatsApp-based communication platform that integrates with Shopify for customer engagement and commercemedium · 55%
- 360dialogA WhatsApp API platform that provides direct access to Meta's messaging service for business uselow · 9%
Compare Gupshup
Side by side against other whatsapp marketing, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Gupshup, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Pricing transparency | 100 | 0.08 | 8.4 | ✓ |
| Price level | 100 | 0.05 | 5.2 | ✓ |
| Integrations | 46 | 0.04 | 1.9 | ✓ |
| Capabilities | 29 | 0.05 | 1.4 | ✓ |
| Reliability | 0 | 0.07 | 0.0 | - |
| Security posture | 5 | 0.07 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 6 items | mediumsource · 2026-09-10 · 62% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Marketing broadcast campaign engine | mediumsource · 2026-09-29 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 40 | mediumsource · 2026-08-20 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | highsource · 2026-08-20 · 75% |
Pricing
Security
| Attribute | Value | Evidence |
|---|---|---|
| Gdpr | Yes | highsource · 2026-08-20 · 75% |
Is Gupshup the right choice for you?
Tell us the job, the constraints and what you weigh most, and we will rank Gupshup against the rest of the whatsapp marketing we index, using the same dated evidence weighted your way.
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