# Gupshup

> AI-powered conversational platform for automating customer interactions across messaging channels

- **Canonical URI:** https://www.vioscale.ai/software/gupshup
- **Category:** Whatsapp Marketing
- **Homepage:** https://www.gupshup.io
- **Also known as:** gupshup
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-20T08:25:08.985Z

## Vioscale score

**87.7 / 100**, confidence 20% (low). Computed 2026-09-01.

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 100 | 0.052 | 5.2 | ✓ |
| reliability | 0 | 0.073 | 0 | - |
| capabilities | 0 | 0.04877777777777778 | 0 | - |
| integrations | 46.4 | 0.04066666666666666 | 1.9 | ✓ |
| security_posture | 5 | 0.073 | 0 | - |
| pricing_transparency | 100 | 0.084 | 8.4 | ✓ |

## Pricing

_As of 2026-08-20, [verify at source](https://www.gupshup.ai/isv-partners/whatsapp-api/pricing). Independently observed._

from $0 · Usage-based · Free tier

> Usage-based pricing from $0.0010 per message. Free tier available (marketing messages, service conversations, Meta Ads entry point for 72 hours).

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Self-Serve | From $0.0010 per template message; usage-based with country-specific WhatsApp rates | - | - |

### Self-Serve

Usage-based pricing model for WhatsApp API and conversational AI

- WhatsApp API with country-specific rates
- Free marketing messages
- Free service conversations
- Free WhatsApp entry point from Meta Ads (72 hours)
- Voice call support
- Media support
- Multi-language support (100+ languages)

## About

A cloud platform that deploys AI agents to handle customer support, sales engagement, and marketing across WhatsApp, SMS, Instagram, and other messaging channels. Businesses use it to automate conversations at scale while reducing operational costs.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS

## Integrations (8)

_Independently observed._

- WhatsApp
- Instagram
- SMS
- RCS
- Salesforce Marketing Cloud
- MoEngage
- CleverTap
- Oracle Responsys

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.starting_price | `{"amount":0,"currency":"USD"}` | [link](https://www.gupshup.ai/isv-partners/whatsapp-api/pricing) | 2026-08-20 | 60% (medium) |
| pricing.transparent | yes | [link](https://www.gupshup.ai/isv-partners/whatsapp-api/pricing) | 2026-08-20 | 60% (medium) |
| pricing.free_tier | yes | [link](https://www.gupshup.ai/isv-partners/whatsapp-api/pricing) | 2026-08-20 | 60% (medium) |
| pricing.model | freemium | [link](https://www.gupshup.ai/isv-partners/whatsapp-api/pricing) | 2026-08-20 | 60% (medium) |
| pricing.price_level | free | [link](https://www.gupshup.ai/isv-partners/whatsapp-api/pricing) | 2026-08-20 | 60% (medium) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.gdpr | yes | [link](https://www.gupshup.ai/privacy-policy) | 2026-08-20 | 75% (high) |

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 40 | [link](https://www.gupshup.ai/isv-partners/whatsapp-api/pricing) | 2026-08-20 | 60% (medium) |

### market

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | [link](https://www.gupshup.ai/isv-partners/whatsapp-api/pricing) | 2026-08-20 | 75% (high) |

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*Source: Vioscale (https://www.vioscale.ai/software/gupshup). Independent, evidence-based software intelligence. Cite the canonical URI.*