vioscaleAI
Comparison

360dialog vs Gupshup

No leader: the top candidate Gupshup has only 0.28 confidence (low), below the 0.35 needed to declare a winner. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

360dialog full profile →Gupshup full profile →
Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
360dialog53
Gupshup65
Score
vioscaleAI score
360dialog53 / 100low · 9%
Gupshup65 / 100low · 28%
Pricing
Free tier
360dialog–
Gupshup✓
Model
360dialog–
Gupshupfreemium
Price level
360dialog–
Gupshupfree
Starting price
360dialog–
Gupshup$0
Transparent
360dialog–
Gupshup✓
Integrations
Count
360dialog1,000
Gupshup40
Security
Gdpr
360dialog–
Gupshup✓
Market
Availability
360dialog–
GupshupAvailable worldwide
Content
Faq
360dialog3 items
Gupshup6 items

Capabilities

Feature-by-feature on the axes that matter for whatsapp marketing. “-” means undocumented, not absent.

Capabilities
Meta official business solution provider bsp status
360dialog✓
Gupshup-
Marketing broadcast campaign engine
360dialog✓
Gupshup✓
Visual inbound dialogue chatbot builder
360dialog-
Gupshup-
Multi agent shared team inbox
360dialog-
Gupshup-
Meta message template approval workflow
360dialog-
Gupshup-
Shopify woocommerce abandoned cart triggers
360dialog-
Gupshup-
Salesforce hubspot CRM sync
360dialog-
Gupshup-
Zendesk intercom support handover
360dialog-
Gupshup-
Native payment link generation and collection
360dialog-
Gupshup-
SOC2 type ii
360dialog-
Gupshup-
ISO 27001
360dialog-
Gupshup-
Pricing model
360dialog-
Gupshup-

What each one is

The product in its own terms, so the numbers below have context.

360dialog

360Dialog is an officially-recognized Meta integration partner that provides businesses with direct access to the WhatsApp Business API, along with pre-built integrations and managed onboarding services to support customer messaging, automation, and marketing campaigns.

Independently observed

Gupshup

A conversational AI platform using trained AI agents to automate customer interactions across sales, marketing, and support, providing personalized engagements and handling routine conversations 24/7 with escalation to human agents when needed.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

360dialog

Pricing not documented yet.

Gupshup

from $0Usage-basedFree tier

Usage-based pricing from $0.0010 per message. Free tier available (marketing messages, service conversations, Meta Ads entry point for 72 hours).

  • Self-ServeFrom $0.0010 per template message; usage-based with country-specific WhatsApp rates
    • WhatsApp API with country-specific rates
    • Free marketing messages
    • Free service conversations
    • Free WhatsApp entry point from Meta Ads (72 hours)
    • Voice call support
    • +2 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
360dialog✓
Gupshup✓
Deployment
Cloud / SaaS
360dialog✓
Gupshup✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

360dialog

Not documented yet.

Gupshup

8 total
  • WhatsApp
  • Instagram
  • SMS
  • RCS
  • Salesforce Marketing Cloud
  • MoEngage
  • CleverTap
  • Oracle Responsys
Independently observed
Still deciding?

360dialog or Gupshup: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.