vioscaleAI
Comparison

Gupshup vs Zoko

No leader: the top candidate Gupshup has only 0.28 confidence (low), below the 0.35 needed to declare a winner. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Gupshup full profile →Zoko full profile →
Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Gupshup65
Zoko54
Score
vioscaleAI score
Gupshup65 / 100low · 28%
Zoko54 / 100medium · 55%
Pricing
Free tier
Gupshup✓
Zoko✓
Model
Gupshupfreemium
Zokofreemium
Price level
Gupshupfree
Zokohigh
Starting price
Gupshup$0
Zoko$79
Transparent
Gupshup✓
Zoko✓
Integrations
Count
Gupshup40
Zoko5
Security
Gdpr
Gupshup✓
Zoko–
Reliability
Status page
Gupshup–
Zoko✓
Market
Availability
Content
Faq
Gupshup6 items
Zoko6 items

Capabilities

Feature-by-feature on the axes that matter for whatsapp marketing. “-” means undocumented, not absent.

Capabilities
Meta official business solution provider bsp status
Gupshup-
Zoko-
Marketing broadcast campaign engine
Gupshup✓
Zoko✓
Visual inbound dialogue chatbot builder
Gupshup-
Zoko-
Multi agent shared team inbox
Gupshup-
Zoko-
Meta message template approval workflow
Gupshup-
Zoko-
Shopify woocommerce abandoned cart triggers
Gupshup-
Zoko✓
Salesforce hubspot CRM sync
Gupshup-
Zoko-
Zendesk intercom support handover
Gupshup-
Zoko-
Native payment link generation and collection
Gupshup-
Zoko-
SOC2 type ii
Gupshup-
Zoko-
ISO 27001
Gupshup-
Zoko-
Pricing model
Gupshup-
ZokoPer seat plus consumption

What each one is

The product in its own terms, so the numbers below have context.

Gupshup

A conversational AI platform using trained AI agents to automate customer interactions across sales, marketing, and support, providing personalized engagements and handling routine conversations 24/7 with escalation to human agents when needed.

Independently observed

Zoko

A WhatsApp integration and automation platform for Shopify merchants that enables AI-powered customer engagement, automated workflows, and sales automation. Helps businesses manage customer support, product catalog synchronization, and repeat purchase campaigns directly through WhatsApp.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Gupshup

from $0Usage-basedFree tier

Usage-based pricing from $0.0010 per message. Free tier available (marketing messages, service conversations, Meta Ads entry point for 72 hours).

  • Self-ServeFrom $0.0010 per template message; usage-based with country-specific WhatsApp rates
    • WhatsApp API with country-specific rates
    • Free marketing messages
    • Free service conversations
    • Free WhatsApp entry point from Meta Ads (72 hours)
    • Voice call support
    • +2 more
as of verify ↗

Zoko

from $79/moHybridFree tier7-day trial

From $9.99/month. Free tier and 7-day free trial available. Monthly or annual billing.

  • FreeFree
    • WhatsApp Bulk Broadcast
    • Customer Tags and Segments
    • Pop Up Campaigns
    • Detailed Analytics
    • API & Webhooks
    • +1 more
  • PLUS$79/month base + usage charges
  • MAX$139/month base + usage charges
  • CALLING$499.99/month base + usage charges
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Gupshup✓
Zoko✓
Deployment
Cloud / SaaS
Gupshup✓
Zoko✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (2)
  • WhatsApp
  • Instagram

Gupshup

8 total - 6 not shared
  • SMS
  • RCS
  • Salesforce Marketing Cloud
  • MoEngage
  • CleverTap
  • Oracle Responsys
Independently observed

Zoko

7 total - 5 not shared
  • Shopify
  • judge.me
  • Facebook
  • Razorpay
  • GoKwik
Independently observed
Still deciding?

Gupshup or Zoko: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.