Appcues
Platform for creating triggered in-app messages to guide users through onboarding and reduce churn
- Also known as
- appcues
Available worldwide · Popular in: US, EU
What is Appcues?
Appcues enables businesses to build and deploy contextual in-app messages based on user behavior. It provides a no-code builder for creating modals and messages that guide users through onboarding, promote feature adoption, and improve retention.
Appcues pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Subscription-based pricing scaled to monthly active users, number of installations, and published experiences. Free trial available without credit card.
Start
Building around your first big win
- published_experiences
- 100
- reporting_history_months
- 36
- 100 published experiences
- 36 months of reporting history
- Priority support and services support
- All experience types, features, and integrations included
Spark
Built for small teams ready to ship first in-app experiences
What Appcues does
The capabilities that matter for digital adoption platforms, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Interactive dom element targeting walkthroughs
- -
- No code visual builder chrome extension
- -
- In app user onboarding checklists
- -
- Nps and in app survey collection
- ✓
- User drop off and completion analytics
- -
- Knowledge base help widget embed
- -
- Amplitude mixpanel analytics sync
- -
- Salesforce hubspot CRM sync
- -
- Zendesk intercom helpdesk sync
- -
- SOC2 type ii
- -
- ISO 27001
- -
- Pricing model
- -
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (2)
Independently observed- ActiveCampaign
- Zapier
Appcues FAQ
Common questions about Appcues, answered from independent, dated evidence.
What is Appcues?
A tool that enables companies to create and distribute targeted messages, surveys, guides, and promotional content directly within their products. It includes AI-powered authoring capabilities, user behavior segmentation, analytics, and recommendations to optimize onboarding and feature awareness. It is indexed under Digital Adoption Platforms.
Source: https://www.appcues.com
Is Appcues free?
Appcues offers a free tier, so you can start without paying. Paid plans are also available: Start and Spark. Pricing changes often, so verify at source before relying on it.
Source: https://www.appcues.com/pricing
What platforms does Appcues support?
We have confirmed browser-based access to Appcues. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.
Source: https://www.appcues.com
Can Appcues be self-hosted?
We have only confirmed a cloud / SaaS deployment for Appcues, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
Source: https://www.appcues.com/pricing
What security certifications does Appcues have?
We have independently confirmed SOC 2 and GDPR for Appcues. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Appcues not holding them. Always confirm compliance directly before you rely on it.
Source: https://www.appcues.com/pricing
Where is Appcues available?
Appcues is available worldwide. Its primary markets are the United States and the EU.
Source: https://www.appcues.com/pricing
Appcues alternatives
Other digital adoption platforms we track, ranked by the same independent score.
- ChameleonAn AI-powered platform for building and optimizing in-app user guidancehigh · 75%
- UserGuidingCreate in-app onboarding guides and user surveys without coding.medium · 74%
- Shepherd.jslow · 47%
- StonlyIn-app help guides and customer support for websites and mobile applicationslow · 46%
- Intro.jsA lightweight JavaScript library for building interactive product tours and user onboardingmedium · 51%
- WhatfixDigital adoption platform that guides users through applications with in-app walkthroughs and analyticsmedium · 55%
Compare Appcues
Side by side against other digital adoption platforms, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Appcues, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Price level | 80 | 0.05 | 4.2 | ✓ |
| Security posture | 50 | 0.07 | 3.7 | ✓ |
| Pricing transparency | 25 | 0.08 | 2.1 | ✓ |
| Capabilities | 29 | 0.05 | 1.4 | ✓ |
| Integrations | 14 | 0.04 | 0.6 | ✓ |
| Reliability | 0 | 0.07 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 6 items | mediumsource · 2026-09-10 · 63% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Nps and in app survey collection | mediumsource · 2026-09-06 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 2 | mediumsource · 2026-08-19 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | highsource · 2026-08-19 · 75% |
Pricing
Security
Is Appcues the right choice for you?
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