# Salesforce Account Engagement

> B2B marketing capabilities for nurturing leads and optimizing campaign performance within a CRM platform

- **Canonical URI:** https://www.vioscale.ai/software/salesforce-account-engagement
- **Category:** Marketing Automation Software
- **Homepage:** https://www.salesforce.com/products/marketing/b2b-marketing-automation/
- **Also known as:** salesforce-account-engagement
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-16T20:57:43.431Z

## Vioscale score

**57.8 / 100**, confidence 44% (low). Computed 2026-09-01.

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 25 | 0.052 | 1.3 | ✓ |
| reliability | 50 | 0.073 | 3.7 | ✓ |
| capabilities | 74.7 | 0.04877777777777778 | 3.6 | ✓ |
| integrations | 0 | 0.04066666666666666 | 0 | - |
| security_posture | 10 | 0.073 | 0 | - |
| pricing_transparency | 75 | 0.084 | 6.3 | ✓ |

## Pricing

_As of 2026-08-16, [verify at source](https://www.salesforce.com/marketing/pricing/). Independently observed._

from $1250/mo · Subscription

> From $1,250/month. Add-on requiring Marketing Cloud Growth or Advanced edition.

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Account Engagement+ | $1,250/month billed annually | - | annual |

### Account Engagement+

Add-on to Marketing Cloud Growth or Advanced editions

- Agentforce Campaign Creation
- Lead Nurturing and Scoring
- B2B Marketing Analytics

## About

An add-on to Salesforce's Marketing Cloud that enhances B2B marketing programs with lead scoring, nurturing workflows, campaign creation powered by AI agents, and built-in analytics to measure marketing impact.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS

## Capabilities

_The capabilities that matter for Marketing Automation Software. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Pricing** | |
| Transparent published pricing | ✓ |
| Free tier | ✗ |
| Pricing unit | Contact-sales quote |
| **Orchestration** | |
| Visual journey / workflow builder | ✓ |
| **Lead management** | |
| Lead scoring | ✓ |
| **Channels** | |
| Multichannel beyond email | ✗ |
| Web / on-site personalisation | ✗ |
| **Integrations** | |
| Native CRM sync | ✓ |
| **Data** | |
| Built-in CDP / event data | ✗ |
| **Channels** | |
| Ads audience sync | ✗ |
| **Optimisation** | |
| A/B / multivariate testing | ✗ |
| **Segment** | |
| Lifecycle focus | B2B lead lifecycle |
| **Deployment** | |
| Self-hostable | ✗ |
| **AI** | |
| AI (send-time / content / predictive) | ✓ |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### reliability

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| reliability.status_page | yes | [link](https://status.salesforce.com) | 2026-08-01 | 60% (medium) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.disclosure_policy | yes | [link](https://www.salesforce.com/products/marketing/b2b-marketing-automation/) | 2026-08-01 | 60% (medium) |
| security.gdpr | yes | [link](https://www.salesforce.com/security) | 2026-08-01 | 75% (high) |

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.transparent | yes | [link](https://www.salesforce.com/marketing/pricing/) | 2026-08-16 | 60% (medium) |
| pricing.free_tier | no | [link](https://www.salesforce.com/marketing/pricing/) | 2026-08-16 | 60% (medium) |
| pricing.model | commercial | [link](https://www.salesforce.com/marketing/pricing/) | 2026-08-16 | 60% (medium) |
| pricing.price_level | high | [link](https://www.salesforce.com/marketing/pricing/) | 2026-08-16 | 60% (medium) |

### market

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | [link](https://www.salesforce.com/marketing/pricing/) | 2026-08-16 | 50% (medium) |

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*Source: Vioscale (https://www.vioscale.ai/software/salesforce-account-engagement). Independent, evidence-based software intelligence. Cite the canonical URI.*