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Social Media Management SoftwareUnclaimed

Hootsuite

Everything social. One place. Connected by AI.

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Also known as
hootsuite

What is Hootsuite?

Social media marketing and management platform for scheduling content, managing engagement across accounts, tracking social trends, and analyzing performance.

Independently observed

Hootsuite pricing

Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.

Pricing as of verify at live pricing ↗Independently observed
from £89/moSubscriptionFree tier14-day trial

From £89/user/month (annual billing). 14-day free trial, no credit card required.

Standard

£89/user/month billed annually
annual · min 1 seats

Manage up to 10 social media accounts from one calendar

social_accounts
10
  • 10 social media accounts
  • Schedule unlimited social posts
  • Generate posts and images with AI
  • Respond to messages from one inbox
  • Monitor brand and competitors
  • Wisdom AI assistant
  • Notification management

Professional

£169/user/month billed annually
annual · min 1 seats

Manage unlimited social accounts and automate repetitive work

social_accounts
unlimited
  • Unlimited social accounts
  • Schedule unlimited social posts
  • Generate posts and images with AI
  • Automate inbox replies and workflows
  • Forecast social trends up to 90 days
  • Build custom performance reports
  • Wisdom AI assistant

Advanced

£349/user/month billed annually
annual · min 1 seats

Streamline approvals and co-work across teams

  • Everything in Professional
  • Review and approve content with team
  • Assign and auto-route messages
  • Coordinate content and customer care
  • Measure team performance and efficiency
  • Custom departmental organization

Enterprise

Contact sales
Contact sales

Govern across org and grow faster with advanced tools

  • Everything in Advanced
  • Advanced analytics
  • Advanced social listening across social, digital, and AI
  • Single sign-on (SSO)
  • Custom compliance solutions

What Hootsuite does

The capabilities that matter for social media management software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.

Pricing
Pricing transparency
Transparent
Free tier
✓
Pricing unit
Per-seat + per-account
Coverage
Networks supported
Instagram, X/Twitter, Facebook
TikTok / YouTube support
-
Publishing
Post scheduling / queue
✓
Content calendar
✓
Engagement
Unified inbox / engagement
✓
Social listening / monitoring
Yes
Analytics
Analytics & reporting
Advanced
Agency
Approval workflows / client workspaces
✓
AI
AI content generation
✓
Extras
Link-in-bio / bundled extras
-
Platform
Mobile app
-
Independently observed

Platform & deployment

Independently observed
Platforms
  • Web
Deployment
  • Cloud / SaaS

Hootsuite alternatives

Other social media management software we track, ranked by the same independent score.

Independent · unbought · dated

The Vioscale score: one lens on the evidence

Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Hootsuite, not the verdict.

Balanced composite 66 / 100
low · 40%
Signal contributions to the composite score
SignalScoreWeightContributionEvidence
Capabilities8126.002109.9✓
Pricing Transparency10018.001800.0✓
Reliability5012.00600.0✓
Price Level2520.00500.0✓
Integrations016.000.0-
Security Posture58.000.0-

Computed . Re-weight it by intent, or see the full method.

All data & sourcesshow ↓

Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.

Features

AttributeValueEvidence
Capabilities{"analytics":"advanced","free_tier":true,"ai_content":true,"scheduling":true,"pricing_unit":"per_seat_account","unified_inbox":true,"content_calendar":true,"social_listening":"yes","approval_workflows":true,"networks_supported":"Instagram, X/Twitter, Facebook","pricing_transparency":"transparent"}mediumsource · 2026-08-01 · 60%

Pricing

AttributeValueEvidence
Free tierYesmediumsource · 2026-08-01 · 60%
Modelcommercialmediumsource · 2026-08-01 · 60%
Price levelhighmediumsource · 2026-08-01 · 60%
Starting gbp89mediumsource · 2026-08-01 · 60%
TransparentYesmediumsource · 2026-08-01 · 60%

Reliability

AttributeValueEvidence
Status pageYesmediumsource · 2026-08-01 · 60%

Security

AttributeValueEvidence
GdprYeshighsource · 2026-08-01 · 75%