# Hootsuite

> Everything social. One place. Connected by AI.

- **Canonical URI:** https://www.vioscale.ai/software/hootsuite
- **Category:** Social Media Management Software
- **Homepage:** https://www.hootsuite.com
- **Also known as:** hootsuite
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-01T21:31:28.830Z

## Vioscale score

**65.9 / 100**, confidence 40% (low).

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 25 | 20 | 500 | ✓ |
| reliability | 50 | 12 | 600 | ✓ |
| capabilities | 81.2 | 26 | 2109.9 | ✓ |
| integrations | 0 | 16 | 0 | - |
| security_posture | 5 | 8 | 0 | - |
| pricing_transparency | 100 | 18 | 1800 | ✓ |

## Pricing

_As of 2026-08-01, [verify at source](https://www.hootsuite.com). Independently observed._

from £89/mo · Subscription · Free tier · 14-day trial

> From £89/user/month (annual billing). 14-day free trial, no credit card required.

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Standard | £89/user/month billed annually | - | annual |
| Professional | £169/user/month billed annually | - | annual |
| Advanced | £349/user/month billed annually | - | annual |
| Enterprise | Contact sales | - | - |

### Standard

Manage up to 10 social media accounts from one calendar

**Included limits:** social_accounts: 10

- 10 social media accounts
- Schedule unlimited social posts
- Generate posts and images with AI
- Respond to messages from one inbox
- Monitor brand and competitors
- Wisdom AI assistant
- Notification management

### Professional

Manage unlimited social accounts and automate repetitive work

**Included limits:** social_accounts: unlimited

- Unlimited social accounts
- Schedule unlimited social posts
- Generate posts and images with AI
- Automate inbox replies and workflows
- Forecast social trends up to 90 days
- Build custom performance reports
- Wisdom AI assistant

### Advanced

Streamline approvals and co-work across teams

- Everything in Professional
- Review and approve content with team
- Assign and auto-route messages
- Coordinate content and customer care
- Measure team performance and efficiency
- Custom departmental organization

### Enterprise (Contact sales)

Govern across org and grow faster with advanced tools

- Everything in Advanced
- Advanced analytics
- Advanced social listening across social, digital, and AI
- Single sign-on (SSO)
- Custom compliance solutions

## About

Social media marketing and management platform for scheduling content, managing engagement across accounts, tracking social trends, and analyzing performance.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS

## Capabilities

_The capabilities that matter for Social Media Management Software. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Pricing** | |
| Pricing transparency | Transparent |
| Free tier | ✓ |
| Pricing unit | Per-seat + per-account |
| **Coverage** | |
| Networks supported | Instagram, X/Twitter, Facebook |
| **Publishing** | |
| Post scheduling / queue | ✓ |
| Content calendar | ✓ |
| **Engagement** | |
| Unified inbox / engagement | ✓ |
| Social listening / monitoring | Yes |
| **Analytics** | |
| Analytics & reporting | Advanced |
| **Agency** | |
| Approval workflows / client workspaces | ✓ |
| **AI** | |
| AI content generation | ✓ |
| **Extras** | |
| Link-in-bio / bundled extras | - |
| **Coverage** | |
| TikTok / YouTube support | - |
| **Platform** | |
| Mobile app | - |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.free_tier | yes | [link](https://www.hootsuite.com) | 2026-08-01 | 60% (medium) |
| pricing.model | commercial | [link](https://www.hootsuite.com) | 2026-08-01 | 60% (medium) |
| pricing.price_level | high | [link](https://www.hootsuite.com) | 2026-08-01 | 60% (medium) |
| pricing.starting_gbp | 89 | [link](https://www.hootsuite.com) | 2026-08-01 | 60% (medium) |
| pricing.transparent | yes | [link](https://www.hootsuite.com) | 2026-08-01 | 60% (medium) |

### reliability

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| reliability.status_page | yes | [link](https://status.hootsuite.com) | 2026-08-01 | 60% (medium) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.gdpr | yes | [link](https://www.hootsuite.com/security) | 2026-08-01 | 75% (high) |

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*Source: Vioscale (https://www.vioscale.ai/software/hootsuite). Independent, evidence-based software intelligence. Cite the canonical URI.*