Umami
Privacy-first website analytics that doesn't use cookies
- Also known as
- umami
Available worldwide · Popular in: US, EU
What is Umami?
Umami is an anonymized analytics platform that tracks website visitors without cookies or cross-site tracking, remaining GDPR and CCPA compliant by default. It provides real-time insights, custom events, and session replays while respecting user privacy.
Umami pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From $20/month (Pro). Free Hobby tier with 100K events/month. 14-day free trial on Pro.
Hobby
Free- events
- 100K/mo
- websites
- 1
- data_retention
- 6 months
- Up to 100K events per month
- 1 website
- 6 month data retention
- Community support
Pro
- events
- 1M/mo
- websites
- 20
- team_members
- 10
- data_retention
- 2 years
- 1 million events per month included
- $0.00003 per additional event
- Up to 20 websites
- Up to 10 team members
- 2 year data retention
- API access
- MCP access
- Email support
Business
- events
- 10M/mo
- websites
- Unlimited
- team_members
- Unlimited
- data_retention
- 5 years
- 10 million events per month included
- $0.00002 per additional event
- Unlimited websites
- Unlimited team members
- 5 year data retention
- Session replays
- Heatmaps
- White-labeling
- Streaming API
- Email and chat support
Enterprise
Contact sales- Everything in Business, plus:
- Single sign-on (SAML SSO)
- Onboarding support
- Uptime SLA
- Custom pricing
- Custom data retention
- Invoice billing
- Enterprise support
What Umami does
The capabilities that matter for web analytics, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Cookieless tracking
- ✓
- GDPR CCPA by design
- ✓
- Self hosted option
- ✓
- Real time dashboard
- ✓
- Custom events goals
- ✓
- Ecommerce tracking
- ✓
- Funnel conversion tracking
- ✓
- Sampled reporting
- -
- API data export
- ✓
- Ga4 import tool
- -
- Open source
- ✓
Platform & deployment
Independently observed- Web
- Cloud / SaaS
- Self-hosted
Umami FAQ
Common questions about Umami, answered from independent, dated evidence.
What is Umami?
Analytics software that provides website visitor insights through anonymized data collection, without cookies or personal information. Designed with privacy regulation compliance built in. It is indexed under Web Analytics.
Source: https://umami.is
Is Umami free?
Umami offers a free tier, so you can start without paying. Paid plans start at $0.00. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.
Source: https://umami.is/pricing
What platforms does Umami support?
Umami supports the web and Linux. Platforms we have not confirmed are simply not listed here rather than ruled out.
Source: https://umami.is/pricing
Can Umami be self-hosted?
Yes. Umami can be deployed self-hosted, so it does not have to run on the vendor's infrastructure.
Source: https://umami.is
What security certifications does Umami have?
We have independently confirmed GDPR for Umami. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Umami not holding them. Always confirm compliance directly before you rely on it.
Source: https://umami.is/blog/navigating-gdpr-and-ccpa-compliance
Where is Umami available?
Umami is available worldwide. Its primary markets are the United States and the EU.
Source: https://umami.is/pricing
Umami alternatives
Other web analytics we track, ranked by the same independent score.
- ClickyReal-time web analytics with privacy-first designlow · 26%
- Plausible Analyticslow · 30%
- Fathom AnalyticsWeb analytics that prioritizes visitor privacy without relying on tracking cookieslow · 26%
- Simple AnalyticsPrivacy-first website analytics that works without cookies or consent bannersmedium · 55%
- GoatCounterPrivacy-respecting web analytics platformlow · 32%
Compare Umami
Side by side against other web analytics, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Umami, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Pricing transparency | 100 | 0.05 | 5.4 | ✓ |
| Capabilities | 96 | 0.04 | 3.6 | ✓ |
| Price level | 50 | 0.04 | 2.1 | ✓ |
| Reliability | 0 | 0.07 | 0.0 | - |
| Integrations | 0 | 0.04 | 0.0 | - |
| Security posture | 10 | 0.12 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 6 items | mediumsource · 2026-09-10 · 64% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Open source, Api data export, Ecommerce tracking, Self hosted option, Cookieless tracking, Custom events goals, Gdpr ccpa by design, Real time dashboard, Funnel conversion tracking | mediumsource · 2026-09-29 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | highsource · 2026-09-29 · 75% |
Pricing
Security
Is Umami the right choice for you?
Tell us the job, the constraints and what you weigh most, and we will rank Umami against the rest of the web analytics we index, using the same dated evidence weighted your way.
Free to run, no account needed to start. How the evaluation works
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