Umami
Website analytics platform that tracks traffic, user behavior, and conversions while maintaining strict privacy standards
- Also known as
- umami
Available worldwide · Popular in: US, EU
What is Umami?
Analytics software that monitors website visitor metrics, user interactions, and business outcomes without collecting personal data or using cookies. Consolidates site traffic, campaign performance, conversion tracking, and revenue measurement in a single dashboard with self-hosting options available.
Umami pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From $20/month. Free hobby tier with 100k monthly events. Pro and Business tiers include metered overage billing.
Hobby
Free- events
- 100k/month
- websites
- 1
- data_retention
- 6 months
- Up to 100K events per month
- 1 website
- 6 month data retention
- Community support
Pro
- events
- 1M/month
- websites
- 20
- team_members
- 10
- data_retention
- 2 years
- 1 million events per month included
- Additional events at $0.00003 per event
- Up to 20 websites
- Up to 10 team members
- 2 year data retention
- API access
- Email support
Business
- events
- 10M/month
- websites
- unlimited
- team_members
- unlimited
- 10 million events per month included
- Additional events at $0.00002 per event
- Unlimited websites
- Unlimited team members
- Heatmaps
- White-labeling
- Streaming API
- Email and chat support
Enterprise
Contact sales- Single sign-on (SAML SSO)
- Onboarding support
- Uptime SLA
- Custom pricing
- Custom data retention
- Invoice billing
- Enterprise support
Platform & deployment
Independently observed- Web
- Linux
- Cloud / SaaS
- On-premise
- Self-hosted
Umami alternatives
Other web analytics we track, ranked by the same independent score.
- ClickyA privacy-conscious alternative to mainstream web analytics tools featuring real-time visitor insightslow · 18%
- Plausible AnalyticsLightweight web analytics delivering website traffic insights without cookies, personal data collection, or visitor trackinglow · 29%
- Fathom AnalyticsPrivacy-first website analytics that simplifies traffic insights without compromising visitor datalow · 26%
- Simple AnalyticsWebsite analytics software that delivers traffic insights without collecting personal data or using tracking cookiesmedium · 54%
- GoatCounterlow · 23%
Compare Umami
Side by side against other web analytics, attribute by attribute, with a source on every value.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Umami, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Pricing transparency | 100 | 0.08 | 8.4 | ✓ |
| Price level | 50 | 0.05 | 2.6 | ✓ |
| Reliability | 0 | 0.07 | 0.0 | - |
| Capabilities | 0 | 0.05 | 0.0 | - |
| Integrations | 0 | 0.04 | 0.0 | - |
| Security posture | 10 | 0.07 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | highsource · 2026-08-20 · 75% |