# Umami

> Website analytics platform that tracks traffic, user behavior, and conversions while maintaining strict privacy standards

- **Canonical URI:** https://www.vioscale.ai/software/umami
- **Category:** Web Analytics
- **Homepage:** https://umami.is
- **Also known as:** umami
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-20T16:43:30.076Z

## Vioscale score

**80.9 / 100**, confidence 18% (low). Computed 2026-09-01. _(updating — computed under an earlier model version or past its freshness window.)_

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 50 | 0.052 | 2.6 | ✓ |
| reliability | 0 | 0.073 | 0 | - |
| capabilities | 0 | 0.04877777777777778 | 0 | - |
| integrations | 0 | 0.04066666666666666 | 0 | - |
| security_posture | 10 | 0.073 | 0 | - |
| pricing_transparency | 100 | 0.084 | 8.4 | ✓ |

## Pricing

_As of 2026-08-20, [verify at source](https://umami.is/pricing). Independently observed._

from $20/mo · Subscription · Free tier · 14-day trial

> From $20/month. Free hobby tier with 100k monthly events. Pro and Business tiers include metered overage billing.

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Hobby | Free | ✓ | monthly |
| Pro | $20/month with 14-day free trial | - | monthly |
| Business | $200/month | - | monthly |
| Enterprise | Contact sales | - | - |

### Hobby

**Included limits:** events: 100k/month, websites: 1, data_retention: 6 months

- Up to 100K events per month
- 1 website
- 6 month data retention
- Community support

### Pro

**Included limits:** events: 1M/month, websites: 20, team_members: 10, data_retention: 2 years

- 1 million events per month included
- Additional events at $0.00003 per event
- Up to 20 websites
- Up to 10 team members
- 2 year data retention
- API access
- Email support

### Business

**Included limits:** events: 10M/month, websites: unlimited, team_members: unlimited

- 10 million events per month included
- Additional events at $0.00002 per event
- Unlimited websites
- Unlimited team members
- Heatmaps
- White-labeling
- Streaming API
- Email and chat support

### Enterprise (Contact sales)

- Single sign-on (SAML SSO)
- Onboarding support
- Uptime SLA
- Custom pricing
- Custom data retention
- Invoice billing
- Enterprise support

## About

Analytics software that monitors website visitor metrics, user interactions, and business outcomes without collecting personal data or using cookies. Consolidates site traffic, campaign performance, conversion tracking, and revenue measurement in a single dashboard with self-hosting options available.

_Independently observed._

## Platform & deployment

- **Platforms:** Web, Linux
- **Deployment:** Cloud / SaaS, On-premise, Self-hosted

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### market

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| market.availability | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | [link](https://umami.is/pricing) | 2026-08-20 | 75% (high) |

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.free_tier | yes | [link](https://umami.is/pricing) | 2026-08-20 | 60% (medium) |
| pricing.model | freemium | [link](https://umami.is/pricing) | 2026-08-20 | 60% (medium) |
| pricing.price_level | mid | [link](https://umami.is/pricing) | 2026-08-20 | 60% (medium) |
| pricing.starting_price | `{"amount":20,"currency":"USD"}` | [link](https://umami.is/pricing) | 2026-08-20 | 60% (medium) |
| pricing.transparent | yes | [link](https://umami.is/pricing) | 2026-08-20 | 60% (medium) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.disclosure_policy | yes | [link](https://umami.is/pricing) | 2026-08-20 | 60% (medium) |
| security.gdpr | yes | [link](https://umami.is/security) | 2026-08-20 | 75% (high) |

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*Source: Vioscale (https://www.vioscale.ai/software/umami). Independent, evidence-based software intelligence. Cite the canonical URI.*