# Semrush vs SpyFu

| Attribute | Semrush | SpyFu |
|---|---|---|
| **vioscaleAI score** | 57.5 (53% (medium)) | 55.5 (49% (low)) |
| content.faq | `[{"answer":"Software that helps marketers improve organic search rankings and AI discoverability through keyword research, backlink analysis, rank tracking, technical site audits, and competitive intelligence. It is indexed under SEO Tools.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"What is Semrush?","confidence":0.6},{"answer":"Semrush offers a free tier, so you can start without paying. Paid plans start at $139.95 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"Is Semrush free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Semrush. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"What platforms does Semrush support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Semrush, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"Can Semrush be self-hosted?","confidence":0.6},{"answer":"We have confirmed 19 integrations for Semrush, including Google Ads, Google Shopping, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads, TikTok Organic and CallRail, plus 11 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"What does Semrush integrate with?","confidence":0.6},{"answer":"Semrush is available worldwide. Its primary market is the United States.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"Where is Semrush available?","confidence":0.5}]` | `[{"answer":"A competitor intelligence platform that reveals the keywords and ads competitors target for SEO and Google Ads, provides AI-driven content optimization recommendations, and tracks ranking performance against competitors. It is indexed under SEO Tools.","source":"https://www.spyfu.com","question":"What is SpyFu?","confidence":0.6},{"answer":"SpyFu is a paid product; published pricing starts at $29 per month. It is sold across 3 plans (Basic, Pro + AI and Team/Agency). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.spyfu.com","question":"How much does SpyFu cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to SpyFu. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.spyfu.com","question":"What platforms does SpyFu support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for SpyFu, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.spyfu.com","question":"Can SpyFu be self-hosted?","confidence":0.6}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Comprehensive SEO and visibility platform that helps businesses understand competitor strategies, track keyword performance, audit technical issues, and monitor how their brand appears in search results and AI-generated answers. | A tool for researching competitor strategies and keywords in search engine marketing. Users can identify which keywords and ads competitors target, track their own keyword rankings, and analyze backlinks and content to discover ranking opportunities. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"locales_covered":"Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` | `{"deployment":"cloud","public_api":true,"site_audit":true,"rank_tracking":true,"backlink_index":true,"competitor_intel":true,"keyword_research":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 18 | 1 |
| integrations.list | `[{"name":"Google Ads"},{"name":"Google Shopping"},{"name":"Meta Ads"},{"name":"Microsoft Ads"},{"name":"LinkedIn Ads"},{"name":"TikTok Ads"},{"name":"TikTok Organic"},{"name":"CallRail"},{"name":"HubSpot"},{"name":"Mailchimp"},{"name":"Matomo"},{"name":"ChatGPT"},{"name":"Google AI Overviews"},{"name":"Gemini"},{"name":"Perplexity"},{"name":"Facebook Ads","native":false,"category":"ads","direction":"inbound"},{"name":"Google Analytics","native":false,"category":"analytics","direction":"inbound"},{"name":"Google Search Console","native":false,"category":"seo","direction":"inbound"},{"name":"TikTok","native":false,"category":"social","direction":"inbound"},{"name":"Looker Studio","native":false,"category":"analytics","direction":"inbound"},{"name":"LinkedIn","native":true,"category":"social","direction":"inbound"},{"name":"Lovable","native":true,"direction":"bidirectional"},{"name":"Claude","native":true,"category":"ai","direction":"outbound"},{"name":"Adobe","native":true,"direction":"bidirectional"}]` | `[{"name":"ChatGPT"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"SEO Toolkit Pro","features":["Keyword research","Competitor analysis","Rank tracking","Technical site audit","Backlink analysis"],"components":[{"kind":"fixed","amount":139.95,"period":"month","currency":"USD"}],"description":"Best for freelancers, small business owners and SEO beginners","contactSales":false,"includedLimits":{"keywords_to_track":"500","results_per_report":"10,000","seo_ideas_per_month":"500","websites_to_monitor":"5","scheduled_pdf_reports":"3","pages_to_crawl_per_month":"100,000","keyword_metric_updates_per_month":"250"}},{"free":false,"name":"SEO Toolkit Guru","features":["Everything in Pro","SEO Writing Assistant","Topic Research","Historical Data","Multi-targeting in Position Tracking","Looker Studio reporting integrations"],"components":[{"kind":"fixed","amount":249.95,"period":"month","currency":"USD"}],"description":"Best for growing agencies and teams ready to scale","contactSales":false,"includedLimits":{"keywords_to_track":"1,500","results_per_report":"30,000","seo_ideas_per_month":"800","websites_to_monitor":"15","pages_to_crawl_per_month":"300,000","keyword_metric_updates_per_month":"1,000"}},{"free":false,"name":"SEO Toolkit Business","features":["Everything in Guru","SEO Share of Voice tracking","API Access"],"components":[{"kind":"fixed","amount":499.95,"period":"month","currency":"USD"}],"description":"Best for established agencies and large businesses","contactSales":false,"includedLimits":{"keywords_to_track":"5,000","results_per_report":"50,000","seo_ideas_per_month":"2,000","websites_to_monitor":"40","pages_to_crawl_per_month":"1,000,000","keyword_metric_updates_per_month":"5,000"}}],"summary":"From $139.95/month. 7-day free trial.","currency":"USD","freeTier":false,"sourceUrl":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","retrievedAt":"2026-09-23T13:31:18.574Z","freeTrialDays":7,"startingPrice":{"amount":139.95,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Basic","summary":"$29/month (annual) or $39/month (monthly). Save $120/year with annual billing.","features":["10k search results","10k data exports","1 live site tracking project","10+ years historical data","RivalFlow (0 sites)","ChatGPT integration (limited)","5k weekly keyword rankings","10 automated reports","Google Ads templates","GSC integration","White labeled reporting","API access"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":29,"period":"month","currency":"USD"}],"description":"Entry-level SEO and PPC research","contactSales":false,"includedLimits":{"data_exports":"10k","search_results":"10k","automated_reports":"10","weekly_tracked_keywords":"5k","live_site_tracking_projects":"1"}},{"free":false,"name":"Pro + AI","summary":"$89/month (annual) or $59 first month then $119/month (monthly). Save $360/year with annual billing.","features":["Unlimited search results and exports","10 live site tracking projects","10+ years historical data","RivalFlow (1 site)","ChatGPT integration (unlimited)","15k weekly keyword rankings","100 automated reports","AI brand monitoring","Paid keyword and ad copy generation","Stream domain and URL ranking data","Google Ads templates","GSC integration","White labeled reporting","API access"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":89,"period":"month","currency":"USD"}],"description":"Professional features with unlimited data and AI tools","contactSales":false,"includedLimits":{"data_exports":"Unlimited","search_results":"Unlimited","automated_reports":"100","weekly_tracked_keywords":"15k","live_site_tracking_projects":"10"}},{"free":false,"name":"Team/Agency","summary":"$187/month (annual) or $249/month (monthly). 5 users included; save $744/year with annual billing.","features":["Unlimited search results and exports","Unlimited live site tracking projects","10+ years historical data","RivalFlow (5 sites)","ChatGPT integration (unlimited)","50k weekly keyword rankings","Unlimited automated reports","AI brand monitoring","Paid keyword and ad copy generation","Weekly improvement ideas (Agency Flex use)","Stream domain and URL ranking data","100 API credits included","Google Ads templates","GSC integration","White labeled reporting","API access"],"minSeats":5,"commitment":"monthly","components":[{"kind":"fixed","amount":187,"period":"month","currency":"USD"}],"description":"Enterprise solution with unlimited projects and 5 included user seats","contactSales":false,"includedLimits":{"data_exports":"Unlimited","search_results":"Unlimited","automated_reports":"Unlimited","weekly_tracked_keywords":"50k","live_site_tracking_projects":"Unlimited"}}],"addOns":[{"name":"Additional User Seats","components":[{"kind":"per_unit","unit":"seat","amount":15,"period":"month","currency":"USD"}]}],"summary":"From $29/month (Basic, annual). 25% discount for annual billing. 30-day money-back guarantee.","currency":"USD","freeTier":false,"sourceUrl":"https://www.spyfu.com","retrievedAt":"2026-08-03T22:57:52.398Z","startingPrice":{"amount":29,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | no |
| pricing.model | commercial | commercial |
| pricing.price_level | high | mid |
| pricing.starting_price | `{"amount":139.95,"currency":"USD"}` | - |
| pricing.transparent | yes | yes |
| security.disclosure_policy | - | yes |

## Capabilities (SEO Tools)

| Capability | Semrush | SpyFu |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Contact-sales |
| Free tier / free tool | ✓ | - |
| Pricing model | Flat | - |
| **Data** |  |  |
| Backlink index | ✓ | ✓ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | - |
| Countries / locales covered | Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d | - |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✓ | - |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: vioscaleAI. Generated 2026-10-16T16:49:37.766Z. "-" = undocumented, not absent.*