Comparison

Heap vs Pendo

No clear leader: Heap (55.3) and Pendo (53.0) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Heap full profile →Pendo full profile →

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Heap55

Pendo53

Attribute comparison across 2 tools
Attribute	Heap	Pendo
Vioscale score	55 / 100medium · 73%updating	53 / 100medium · 73%updating
Pricing
Free tierpricing.free_tier	✓	✓
Modelpricing.model	freemium	freemium
Price levelpricing.price_level	low	low
Transparentpricing.transparent	✗	✗
Integrations
Countintegrations.count	7	51
Security
Disclosure policysecurity.disclosure_policy	✓	✓
Gdprsecurity.gdpr	✓	✓
Hipaasecurity.hipaa	-	✓
Iso27001security.iso27001	✓	-
Soc2security.soc2	✓	✓
Reliability
Status pagereliability.status_page	✓	✓
Market
Availabilitymarket.availability	Available worldwide · Popular in US, GB · HQ US	Available worldwide

Score

Vioscale score

Heap55 / 100medium · 73%updating

Pendo53 / 100medium · 73%updating

Pricing

Free tier

Heap✓

Pendo✓

Model

Heapfreemium

Pendofreemium

Price level

Heaplow

Pendolow

Transparent

Heap✗

Pendo✗

Integrations

Count

Heap7

Pendo51

Security

Disclosure policy

Heap✓

Pendo✓

Gdpr

Heap✓

Pendo✓

Hipaa

Heap–

Pendo✓

Iso27001

Heap✓

Pendo–

Soc2

Heap✓

Pendo✓

Reliability

Status page

Heap✓

Pendo✓

Market

Availability

HeapAvailable worldwide · Popular in US, GB · HQ US

PendoAvailable worldwide

Capabilities

Feature-by-feature on the axes that matter for product analytics software. “-” means undocumented, not absent.

Capability comparison for Product Analytics Software
Capability	Heap	Pendo
Core
Analytics scope	Product analytics	Product analytics
Capture
Autocapture (no-code event capture)	✓	✓
Analyses
Funnels	✓	-
Retention / cohort analysis	✓	-
Paths / user journeys	✓	✓
Session replay	✓	✓
Experimentation
A/B testing & experimentation	✓	-
Feature flags built-in	-	-
Data
Warehouse-native / BYODB	✓	-
Deployment
Self-hostable / OSS core	-	✗
Pricing
Free tier	✓	✓
Compliance
EU data residency option	✓	-
SDKs
Server-side + mobile SDK coverage	✓	✓

Core

Analytics scope

HeapProduct analytics

PendoProduct analytics

Capture

Autocapture (no-code event capture)

Heap✓

Pendo✓

Analyses

Funnels

Heap✓

Pendo-

Retention / cohort analysis

Heap✓

Pendo-

Paths / user journeys

Heap✓

Pendo✓

Session replay

Heap✓

Pendo✓

Experimentation

A/B testing & experimentation

Heap✓

Pendo-

Feature flags built-in

Heap-

Pendo-

Data

Warehouse-native / BYODB

Heap✓

Pendo-

Deployment

Self-hostable / OSS core

Heap-

Pendo✗

Pricing

Free tier

Heap✓

Pendo✓

Compliance

EU data residency option

Heap✓

Pendo-

SDKs

Server-side + mobile SDK coverage

Heap✓

Pendo✓

What each one is

The product in its own terms, so the numbers below have context.

Heap

A product analytics platform that automatically records all user interactions across web and mobile, enabling teams to analyze behavior patterns, identify friction points, and optimize customer experiences without requiring engineering resources for event tracking.

Independently observed

Pendo

A cloud-based product experience platform combining behavioral analytics, in-app guidance, session replay, and user feedback capabilities to help teams understand how users interact with their software and drive feature adoption

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Heap

HybridFree tier

Free tier available. Paid plans use custom session-based pricing; contact sales for quotes.

FreeFree
- Core analytics charts
- Unlimited enrichment sources
- Guides integrations
- 6 months data history
- SSO
- +13 more
GrowthUsage-based pricing, contact for estimate
- All Free features
- Sense AI (AI Powered Assistant)
- Unlimited users & reports
- Chart customization
- CSV exports
- +2 more
ProContact sales
- All Growth features
- Account analytics
- Engagement matrix
- Report alerts
- Session Replay (add-on)
- +2 more
PremierContact sales
- All Pro features
- Data warehouse integration
- Behavioral targeting
- Unlimited projects
- Advanced user permissions
- +2 more

as of 2026-08-14verify ↗

Pendo

SubscriptionFree tier30-day trial

Custom MAU-based pricing. Free tier available. Volume-based discounts built into all plans.

BaseContact sales
- Product Analytics
- In-app Guides
CoreContact sales
- Product Analytics
- In-app Guides
- Session Replay
UltimateContact sales
- Product Analytics
- In-app Guides
- Session Replay
- Sentiment (NPS, PMF, CSAT surveys)
- Orchestrate
- +2 more
NovusFree
- Continuous product monitoring
- Proactive recommendations in Slack
- AI-generated PRs
- Auto-instrumentation via GitHub

as of 2026-08-14verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platform and deployment support comparison
Supports	Heap	Pendo
WebPlatforms	✓	✓
iOSPlatforms	✓	✓
AndroidPlatforms	✓	✓
Cloud / SaaSDeployment	✓	✓

Platforms

Web

Heap✓

Pendo✓

iOS

Heap✓

Pendo✓

Android

Heap✓

Pendo✓

Deployment

Cloud / SaaS

Heap✓

Pendo✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (4)

Snowflake
Salesforce
Optimizely
HubSpot

Heap

7 total - 3 not shared

Klaviyo
Google Optimize
Salesforce Marketing Cloud

Independently observed

Pendo

50 total - 46 not shared

Algolia
Amazon S3
BigQuery
Breadcrumbs
Calendly
Candu
Catalyst
ChurnZero
Confluence
Crowdin
DataGrail
Dataworkz
Domo
Drift
Figma
Fivetran
Fulcrum
G2
Gainsight
Google Cloud Storage
Help Scout
HelpDocs
Integrately
Intercom
+22 more

Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.