# Heap vs Pendo

**Leader by vioscaleAI score:** Pendo

| Attribute | Heap | Pendo |
|---|---|---|
| **vioscaleAI score** | 55.3 (70% (medium)) | 76.7 (72% (medium)) |
| content.faq | `[{"answer":"A behavioral analytics platform that automatically collects user interaction events and enables integration with data warehouses for segmentation and customer journey analysis. It is indexed under Product Analytics Software.","source":"https://heap.io","question":"What is Heap?","confidence":0.6},{"answer":"Heap offers a free tier, so you can start without paying. Paid plans are also available: Free, Growth, Pro and Premier. Pricing changes often, so verify at source before relying on it.","source":"https://www.heap.io/pricing","question":"Is Heap free?","confidence":0.6},{"answer":"Heap supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://www.heap.io/pricing","question":"What platforms does Heap support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Heap, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.heap.io/pricing","question":"Can Heap be self-hosted?","confidence":0.6},{"answer":"We have confirmed 7 integrations for Heap, including Snowflake, Salesforce, Klaviyo, Optimizely, Google Optimize, HubSpot and Databricks. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://heap.io","question":"What does Heap integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001 and GDPR for Heap. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Heap not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.heap.io/trust-center","question":"What security certifications does Heap have?","confidence":0.7},{"answer":"Heap is available worldwide. Its primary markets are the United States and the United Kingdom. The vendor is headquartered in the United States.","source":"https://www.heap.io/pricing","question":"Where is Heap available?","confidence":0.75}]` | `[{"answer":"A cloud-based product experience platform combining behavioral analytics, in-app guidance, session replay, and user feedback capabilities to help teams understand how users interact with their software and drive feature adoption It is indexed under Product Analytics Software.","source":"https://www.pendo.io/pricing/","question":"What is Pendo?","confidence":0.6},{"answer":"Pendo does not publish its prices. Pricing is quoted on request, across 5 plans (Novus, Pendo Free, Product Analytics and Session Replay), so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.","source":"https://www.pendo.io/pricing/","question":"How much does Pendo cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Pendo. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.pendo.io/pricing/","question":"What platforms does Pendo support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Pendo, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.pendo.io/pricing/","question":"Can Pendo be self-hosted?","confidence":0.6},{"answer":"We have confirmed 50 integrations for Pendo, including Algolia, Amazon S3, BigQuery, Breadcrumbs, Calendly, Candu, Catalyst and ChurnZero, plus 42 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.pendo.io/pricing/","question":"What does Pendo integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for Pendo. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Pendo not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.pendo.io/pricing/","question":"What security certifications does Pendo have?","confidence":0.6}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A behavioral analytics platform that automatically collects user interaction events and enables integration with data warehouses for segmentation and customer journey analysis. | A platform that tracks user behavior across web, mobile, and AI applications, providing analytics, guided in-app experiences, and user journey analysis to improve feature adoption and reduce time-to-value. |
| features.capabilities | `{"funnels":true,"free_tier":true,"ab_testing":true,"autocapture":true,"sdk_coverage":true,"paths_journeys":true,"session_replay":true,"analytics_scope":"product_analytics","retention_cohort":true,"warehouse_native":true,"eu_data_residency":true}` | `{"hosting":"cloud","free_tier":true,"api_access":true,"sql_editor":true,"autocapture":true,"sdk_coverage":true,"self_hostable":false,"paths_journeys":true,"session_replay":true,"visualizations":true,"analytics_scope":"product_analytics","self_serve_dashboards":true}` |
| integrations.count | 7 | 85 |
| integrations.list | `[{"name":"Snowflake"},{"name":"Salesforce"},{"name":"Klaviyo"},{"name":"Optimizely"},{"name":"Google Optimize"},{"name":"HubSpot"},{"name":"Salesforce Marketing Cloud"},{"name":"Databricks","native":true}]` | `[{"name":"Algolia"},{"name":"Amazon S3"},{"name":"BigQuery"},{"name":"Breadcrumbs"},{"name":"Calendly"},{"name":"Candu"},{"name":"Catalyst"},{"name":"ChurnZero"},{"name":"Confluence"},{"name":"Crowdin"},{"name":"DataGrail"},{"name":"Dataworkz"},{"name":"Domo"},{"name":"Drift"},{"name":"Figma"},{"name":"Fivetran"},{"name":"Fulcrum"},{"name":"G2"},{"name":"Gainsight"},{"name":"Google Cloud Storage"},{"name":"Help Scout"},{"name":"HelpDocs"},{"name":"HubSpot"},{"name":"Integrately"},{"name":"Intercom"},{"name":"Jira"},{"name":"Looker"},{"name":"Marketo"},{"name":"Microsoft Azure"},{"name":"Okta"},{"name":"Optimizely"},{"name":"Pano"},{"name":"Planhat"},{"name":"Qualtrics"},{"name":"Redshift"},{"name":"Salesforce"},{"name":"Segment"},{"name":"Slack"},{"name":"Snowflake"},{"name":"Swiftype"},{"name":"Tableau"},{"name":"Totango"},{"name":"Tray.io"},{"name":"TrustRadius"},{"name":"UserTesting"},{"name":"Voxpopme"},{"name":"Webhooks"},{"name":"WordPress"},{"name":"Workato"},{"name":"Zapier"},{"name":"Zendesk","category":"support"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"Free, up to 10k sessions/month","features":["Core analytics charts","Unlimited enrichment sources","Guides integrations","6 months data history","SSO","Dashboards","Personal spaces","Shared spaces","Audit logs","GDPR compliant","CCPA compliant","SOC-2 certified","APIs","Autocapture","Visual event labeling","Custom event properties","Definition history","Live event data feed"],"description":"Limited tier with core analytics and no cost","contactSales":false,"includedLimits":{"monthly_sessions":"10k"}},{"free":false,"name":"Growth","summary":"Usage-based pricing, contact for estimate","features":["All Free features","Sense AI (AI Powered Assistant)","Unlimited users & reports","Chart customization","CSV exports","12 months data history","Email support"],"description":"Startup-focused plan with unlimited users and AI features","contactSales":false},{"free":false,"name":"Pro","summary":"Custom session pricing","features":["All Growth features","Account analytics","Engagement matrix","Report alerts","Session Replay (add-on)","Standard support","3 projects"],"description":"Advanced analytics with session replay and account features","contactSales":true},{"free":false,"name":"Premier","summary":"Custom session pricing","features":["All Pro features","Data warehouse integration","Behavioral targeting","Unlimited projects","Advanced user permissions","Dedicated customer success manager","Region specific storage"],"description":"Enterprise plan with data warehouse integration and advanced permissions","contactSales":true}],"addOns":[{"name":"Session Replay"},{"name":"Error Analysis"},{"name":"Additional Data History"}],"summary":"Free tier available. Paid plans use custom session-based pricing; contact sales for quotes.","currency":"USD","freeTier":true,"sourceUrl":"https://www.heap.io/pricing","retrievedAt":"2026-08-14T12:11:16.125Z","billingPeriods":["month","year"]}` | `{"type":"usage","plans":[{"free":true,"name":"Pendo Free","summary":"Free forever, up to 500 MAUs","features":["Product analytics","In-app guides","Pendo-branded roadmaps","Pendo-branded NPS surveys"],"description":"Free tier for up to 500 monthly active users with core analytics and guidance features","includedLimits":{"mau":"500"}},{"free":false,"name":"Product Analytics Core","description":"For teams who want full user journey visibility and quick action capability","contactSales":true},{"free":false,"name":"Session Replay","description":"For enterprises and product leaders coordinating adoption across systems","contactSales":true},{"free":true,"name":"Novus","summary":"Free during open beta, no credit card required","features":["Continuous product monitoring","Proactive recommendations in Slack","Auto-instrumentation via GitHub"],"description":"AI-native free product for teams shipping with AI agents"}],"addOns":[{"name":"Pendo AI"},{"name":"Agent Analytics"}],"summary":"Free tier (up to 500 MAUs). Usage-based pricing per monthly active user with volume discounts built in. Custom pricing for enterprise.","currency":"USD","freeTier":true,"sourceUrl":"https://www.pendo.io/pricing","retrievedAt":"2026-09-23T13:24:44.398Z","freeTrialDays":30}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | low |
| pricing.transparent | no | yes |
| reliability.status_page | yes | yes |
| security.certifications | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"},{"name":"ISO/IEC 27001","status":"active"},{"name":"ISO/IEC 27017","status":"active"},{"name":"ISO/IEC 27018","status":"active"},{"name":"ISO/IEC 27701","status":"active"},{"name":"ISO 9001:2015","status":"active"}]` | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"},{"name":"GDPR","status":"active"},{"name":"HIPAA","status":"active"},{"name":"PCI DSS","status":"active"}]` |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | yes | yes |
| security.pci | - | yes |
| security.soc2 | yes | yes |
| security.trust_center | https://www.heap.io/trust-center | https://www.pendo.io/digital-adoption/governance-compliance/ |

## Capabilities (Product Analytics Software)

| Capability | Heap | Pendo |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | Product analytics | Product analytics |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | ✓ |
| **Analyses** |  |  |
| Funnels | ✓ | - |
| Retention / cohort analysis | ✓ | - |
| Paths / user journeys | ✓ | ✓ |
| Session replay | ✓ | ✓ |
| **Experimentation** |  |  |
| A/B testing & experimentation | ✓ | - |
| Feature flags built-in | - | - |
| **Data** |  |  |
| Warehouse-native / BYODB | ✓ | - |
| **Deployment** |  |  |
| Self-hostable / OSS core | - | ✗ |
| **Pricing** |  |  |
| Free tier | ✓ | ✓ |
| **Compliance** |  |  |
| EU data residency option | ✓ | - |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-17T02:27:31.353Z. "-" = undocumented, not absent.*