# FullStory vs Mixpanel

**Leader by vioscaleAI score:** Mixpanel

| Attribute | FullStory | Mixpanel |
|---|---|---|
| **vioscaleAI score** | 42.7 (55% (medium)) | 77.4 (74% (medium)) |
| content.faq | `[{"answer":"FullStory is an analytics tool that helps teams understand user behavior by recording and replaying user sessions and automatically capturing interactions on their websites. It provides session replay capabilities and APIs for integrating with other tools. It is indexed under Product Analytics Software.","source":"https://www.fullstory.com","question":"What is FullStory?","confidence":0.6},{"answer":"FullStory does not publish its prices. Pricing is quoted on request, across 3 plans (Business, Advanced and Enterprise), so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.","source":"https://www.fullstory.com","question":"How much does FullStory cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to FullStory. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.fullstory.com","question":"What platforms does FullStory support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for FullStory, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.fullstory.com","question":"Can FullStory be self-hosted?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001 and GDPR for FullStory. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as FullStory not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.fullstory.com/blog/fullstory-soc-2-type-ii-compliance/","question":"What security certifications does FullStory have?","confidence":0.7}]` | `[{"answer":"Mixpanel is a product intelligence platform designed to help teams understand user behavior and make data-driven decisions. It combines product analytics, session replay, A/B testing, and behavioral cohorts into a single integrated platform, serving product managers, engineers, data analysts, and marketing teams.","source":"https://mixpanel.com/","question":"What is Mixpanel and what does it do?","confidence":0.95},{"answer":"Mixpanel uses event-based pricing where customers pay based on monthly event volume. The Free tier caps at 1M events monthly, the Growth tier charges per 1K events after an initial free allocation with volume discounts available, and the Enterprise tier offers unlimited events with custom pricing.","source":"https://mixpanel.com/pricing/","question":"What is Mixpanel's pricing model?","confidence":0.93},{"answer":"Yes, Mixpanel offers a free plan that includes up to 1M monthly events, 5 saved reports, and 10K monthly session replays with no credit card required. Additionally, a startup program provides the first year free for qualifying early-stage companies (founded within 5 years with under $8M in funding).","source":"https://mixpanel.com/pricing/","question":"Does Mixpanel offer a free plan?","confidence":0.93},{"answer":"Mixpanel's core capabilities include funnel analysis to track conversion paths, event tracking to monitor user interactions, real-time reporting for immediate insights, session replay for visual product behavior recording, metric hierarchies for organized analysis, and cohort creation for customer segmentation. The platform also includes A/B testing and multi-touch attribution reporting.","source":"https://mixpanel.com/","question":"What are Mixpanel's core analytics features?","confidence":0.92},{"answer":"Mixpanel is designed for organizations across multiple team roles including product managers, engineers, data analysts, and marketers. It serves companies of various sizes from startups to enterprises across industries such as SaaS, ecommerce, healthcare, media, finance, and AI-focused businesses.","source":"https://mixpanel.com/","question":"Who should use Mixpanel?","confidence":0.93},{"answer":"Mixpanel integrates with over 100 external tools and services, enabling connection with existing marketing platforms and analytics tools within an organization's broader technology stack.","source":"https://mixpanel.com/features/","question":"How many integrations does Mixpanel support?","confidence":0.9},{"answer":"Mixpanel offers AI-powered capabilities including automated insights that monitor products continuously and surface findings proactively, plus integrations with AI assistants via Mixpanel MCP that connects with Claude, ChatGPT, and Cursor. The platform also includes AI data governance features for ensuring accuracy and reliability of insights.","source":"https://mixpanel.com/","question":"What is Mixpanel's approach to AI and machine learning?","confidence":0.88},{"answer":"Mixpanel is a cloud-hosted SaaS platform accessed via web browser. There is no traditional self-hosted or on-premises deployment option, making it a fully managed cloud solution for teams of any scale.","source":"https://mixpanel.com/","question":"Is Mixpanel cloud-hosted or self-hosted?","confidence":0.85}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"hybrid":true}` |
| description.long | Fullstory records user interactions on websites and apps, analyzes them with AI assistance, and presents findings through visualizations and session records to help teams identify and fix experience problems. | A data analytics solution designed to help teams understand how their products are performing through event tracking, user journey analysis, and behavioral insights. Includes built-in experimentation and feature management capabilities. |
| features.capabilities | `{"funnels":true,"hosting":"cloud","free_tier":false,"ab_testing":true,"api_access":true,"autocapture":true,"sdk_coverage":true,"feature_flags":false,"self_hostable":false,"paths_journeys":true,"session_replay":true,"visualizations":true,"analytics_scope":"product_analytics","retention_cohort":false,"warehouse_native":true,"eu_data_residency":false}` | `{"funnels":true,"hosting":"cloud","free_tier":true,"ab_testing":true,"api_access":true,"autocapture":false,"sdk_coverage":true,"data_modeling":true,"feature_flags":true,"self_hostable":false,"paths_journeys":true,"session_replay":true,"visualizations":true,"analytics_scope":"product_analytics","retention_cohort":true,"warehouse_native":true,"eu_data_residency":true,"embedded_analytics":true,"self_serve_dashboards":true}` |
| integrations.count | 2 | 28 |
| integrations.list | `[{"name":"Google Analytics","native":true,"category":"analytics","direction":"bidirectional"},{"name":"Google BigQuery","native":true,"direction":"outbound"}]` | `[{"name":"Eppo"},{"name":"Fivetran"},{"name":"Conduit"},{"name":"Tenjin"},{"name":"BEEM"},{"name":"Marketo"},{"name":"Mailchimp"},{"name":"Segment"},{"name":"Google Analytics"},{"name":"Heap"},{"name":"Salesforce"},{"name":"Zendesk"},{"name":"Intercom"},{"name":"Asana"},{"name":"Trello"},{"name":"Jira"},{"name":"Xero"},{"name":"QuickBooks"},{"name":"Shopify"},{"name":"WooCommerce"},{"name":"Amazon"},{"name":"Freshbooks"},{"name":"Amplitude"},{"name":"Pendo"},{"name":"PostHog"},{"name":"Fullstory"},{"name":"Adobe Analytics"},{"name":"Statsig"},{"name":"mParticle","native":true,"category":"cdp"},{"name":"Slack","native":true,"category":"chat"},{"name":"Claude","native":true},{"name":"ChatGPT","native":true},{"name":"Gemini","native":true},{"name":"Cursor","native":true},{"name":"BigQuery","native":true},{"name":"Snowflake","native":true},{"name":"Redshift","native":true}]` |
| market.availability | - | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"mac":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Business","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For companies that need deep product analytics and qualitative insights to grow with agility","contactSales":true},{"free":false,"name":"Advanced","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For organizations that need to discover trends, plan roadmaps, and improve funnels at scale","contactSales":true},{"free":false,"name":"Enterprise","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For data science and analytics teams to build predictive models or use data for GenAI and LLMs","contactSales":true}],"addOns":[{"name":"Multi-Org Management"},{"name":"Mobile"},{"name":"Advantage Subscription"},{"name":"StoryAI"},{"name":"Guides and Surveys"}],"freeTier":false,"sourceUrl":"https://www.fullstory.com","retrievedAt":"2026-08-05T13:22:34.169Z"}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","features":["Experiments","Feature flags"]},{"free":false,"name":"Growth","features":["Data import/export API access","Up to 5 sheets","Flutter SDKs (Android, iOS, macOS)","CDP integration (Segment, mParticle)","Sampling configuration","OpenFeature support","Offline flag cache","GDPR/CCPA/SOC 2 Type II compliance","US or EU data residency","SAML SSO","SCIM provisioning","HIPAA compliance"],"commitment":"annual"}],"summary":"Free tier available; Growth plan with annual billing","currency":"USD","freeTier":true,"sourceUrl":"https://mixpanel.com/ja/pricing/","retrievedAt":"2026-09-23T13:31:57.374Z","billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | quote | freemium |
| pricing.price_level | unknown | low |
| pricing.starting_price | - | `{"amount":120,"currency":"USD"}` |
| pricing.transparent | no | yes |
| release.cadence_days | - | 30 |
| reliability.status_page | yes | yes |
| security.certifications | `[{"name":"SOC 2 Type II","level":"Type II","status":"active","auditor":"KirkpatrickPrice","evidenceUrl":"https://www.fullstory.com/blog/fullstory-soc-2-type-ii-compliance/"},{"name":"ISO 27001","status":"expired","validUntil":"2022-12-31"},{"name":"SOC 3","status":"active"}]` | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"},{"name":"ISO 27001","status":"active"},{"name":"ISO 27701","status":"active"}]` |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | yes | yes |
| security.soc2 | yes | yes |
| security.trust_center | https://www.fullstory.com/blog/fullstory-soc-2-type-ii-compliance/ | https://mixpanel.com/legal/security-overview/ |

## Capabilities (Product Analytics Software)

| Capability | FullStory | Mixpanel |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | Product analytics | Product analytics |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | ✗ |
| **Analyses** |  |  |
| Funnels | ✓ | ✓ |
| Retention / cohort analysis | ✗ | ✓ |
| Paths / user journeys | ✓ | ✓ |
| Session replay | ✓ | ✓ |
| **Experimentation** |  |  |
| A/B testing & experimentation | ✓ | ✓ |
| Feature flags built-in | ✗ | ✓ |
| **Data** |  |  |
| Warehouse-native / BYODB | ✓ | ✓ |
| **Deployment** |  |  |
| Self-hostable / OSS core | ✗ | ✗ |
| **Pricing** |  |  |
| Free tier | ✗ | ✓ |
| **Compliance** |  |  |
| EU data residency option | ✗ | ✓ |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T18:54:39.600Z. "-" = undocumented, not absent.*