# FullStory vs Hotjar

**Leader by vioscaleAI score:** Hotjar

| Attribute | FullStory | Hotjar |
|---|---|---|
| **vioscaleAI score** | 42.7 (55% (medium)) | 59.7 (73% (medium)) |
| content.faq | `[{"answer":"FullStory is an analytics tool that helps teams understand user behavior by recording and replaying user sessions and automatically capturing interactions on their websites. It provides session replay capabilities and APIs for integrating with other tools. It is indexed under Product Analytics Software.","source":"https://www.fullstory.com","question":"What is FullStory?","confidence":0.6},{"answer":"FullStory does not publish its prices. Pricing is quoted on request, across 3 plans (Business, Advanced and Enterprise), so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.","source":"https://www.fullstory.com","question":"How much does FullStory cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to FullStory. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.fullstory.com","question":"What platforms does FullStory support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for FullStory, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.fullstory.com","question":"Can FullStory be self-hosted?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001 and GDPR for FullStory. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as FullStory not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.fullstory.com/blog/fullstory-soc-2-type-ii-compliance/","question":"What security certifications does FullStory have?","confidence":0.7}]` | `[{"answer":"Hotjar is a web analytics platform offering session replay, heatmaps, funnels, surveys, and user testing tools to help understand and optimize website and app user behavior. It is indexed under Product Analytics Software.","source":"https://www.hotjar.com","question":"What is Hotjar?","confidence":0.6},{"answer":"Hotjar offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.","source":"https://www.hotjar.com/pricing-csq/","question":"Is Hotjar free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Hotjar. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.hotjar.com/pricing-csq/","question":"What platforms does Hotjar support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Hotjar, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.hotjar.com/pricing-csq/","question":"Can Hotjar be self-hosted?","confidence":0.6},{"answer":"We have confirmed 14 integrations for Hotjar, including Slack, Jira, Unbounce, Shopify, AWS, Microsoft Azure, Snowflake and Asana, plus 6 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.hotjar.com/pricing-csq/","question":"What does Hotjar integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001 and GDPR for Hotjar. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Hotjar not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.hotjar.com/legal/compliance/pci/","question":"What security certifications does Hotjar have?","confidence":0.7}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Fullstory records user interactions on websites and apps, analyzes them with AI assistance, and presents findings through visualizations and session records to help teams identify and fix experience problems. | Combines heatmaps, session replay, surveys, and error monitoring to help teams understand user journeys and resolve conversion issues. |
| features.capabilities | `{"funnels":true,"hosting":"cloud","free_tier":false,"ab_testing":true,"api_access":true,"autocapture":true,"sdk_coverage":true,"feature_flags":false,"self_hostable":false,"paths_journeys":true,"session_replay":true,"visualizations":true,"analytics_scope":"product_analytics","retention_cohort":false,"warehouse_native":true,"eu_data_residency":false}` | `{"funnels":true,"hosting":"cloud","free_tier":true,"ab_testing":true,"api_access":true,"autocapture":true,"sdk_coverage":true,"self_hostable":false,"paths_journeys":true,"session_replay":true,"visualizations":true,"analytics_scope":"product_analytics","retention_cohort":true,"warehouse_native":true,"self_serve_dashboards":true}` |
| integrations.count | 2 | 100 |
| integrations.list | `[{"name":"Google Analytics","native":true,"category":"analytics","direction":"bidirectional"},{"name":"Google BigQuery","native":true,"direction":"outbound"}]` | `[{"name":"Slack"},{"name":"Jira"},{"name":"Unbounce"},{"name":"Shopify"},{"name":"AWS"},{"name":"Microsoft Azure"},{"name":"Snowflake"},{"name":"Asana"},{"name":"Linear"},{"name":"Trello"},{"name":"ChatGPT"},{"name":"Claude"},{"name":"Microsoft Copilot"},{"name":"Dust","native":true,"category":"ai"}]` |
| market.availability | - | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Business","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For companies that need deep product analytics and qualitative insights to grow with agility","contactSales":true},{"free":false,"name":"Advanced","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For organizations that need to discover trends, plan roadmaps, and improve funnels at scale","contactSales":true},{"free":false,"name":"Enterprise","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For data science and analytics teams to build predictive models or use data for GenAI and LLMs","contactSales":true}],"addOns":[{"name":"Multi-Org Management"},{"name":"Mobile"},{"name":"Advantage Subscription"},{"name":"StoryAI"},{"name":"Guides and Surveys"}],"freeTier":false,"sourceUrl":"https://www.fullstory.com","retrievedAt":"2026-08-05T13:22:34.169Z"}` | `{"type":"hybrid","plans":[{"free":true,"name":"Free","description":"Includes heatmaps, session replay, surveys, error monitoring, funnels, and 10+ integrations","contactSales":false,"includedLimits":{"sessions_per_month":"200k"}}],"summary":"Free plan with 200k sessions/month. Growth plan available with 15-day trial.","freeTier":true,"sourceUrl":"https://www.hotjar.com/pricing-csq/","retrievedAt":"2026-09-04T13:33:09.449Z","freeTrialDays":15}` |
| pricing.free_tier | no | yes |
| pricing.model | quote | freemium |
| pricing.price_level | unknown | low |
| pricing.transparent | no | no |
| reliability.status_page | yes | yes |
| security.certifications | `[{"name":"SOC 2 Type II","level":"Type II","status":"active","auditor":"KirkpatrickPrice","evidenceUrl":"https://www.fullstory.com/blog/fullstory-soc-2-type-ii-compliance/"},{"name":"ISO 27001","status":"expired","validUntil":"2022-12-31"},{"name":"SOC 3","status":"active"}]` | - |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | yes |
| security.soc2 | yes | yes |
| security.trust_center | https://www.fullstory.com/blog/fullstory-soc-2-type-ii-compliance/ | - |

## Capabilities (Product Analytics Software)

| Capability | FullStory | Hotjar |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | Product analytics | Product analytics |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | ✓ |
| **Analyses** |  |  |
| Funnels | ✓ | ✓ |
| Retention / cohort analysis | ✗ | ✓ |
| Paths / user journeys | ✓ | ✓ |
| Session replay | ✓ | ✓ |
| **Experimentation** |  |  |
| A/B testing & experimentation | ✓ | ✓ |
| Feature flags built-in | ✗ | - |
| **Data** |  |  |
| Warehouse-native / BYODB | ✓ | ✓ |
| **Deployment** |  |  |
| Self-hostable / OSS core | ✗ | ✗ |
| **Pricing** |  |  |
| Free tier | ✗ | ✓ |
| **Compliance** |  |  |
| EU data residency option | ✗ | - |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T19:19:22.992Z. "-" = undocumented, not absent.*