Comparison

FullStory vs Heap

On the evidence we track, Heap leads this comparison with a composite score of 55/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

FullStory full profile →Heap full profile →

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FullStory43

★Heap55

Attribute comparison across 2 tools
Attribute	FullStory	HeapLeader
Vioscale score	43 / 100low · 45%	55 / 100medium · 73%
Pricing
Free tierpricing.free_tier	✗	✓
Modelpricing.model	quote	freemium
Price levelpricing.price_level	unknown	low
Transparentpricing.transparent	✗	✗
Integrations
Countintegrations.count	-	7
Security
Disclosure policysecurity.disclosure_policy	✓	✓
Gdprsecurity.gdpr	✓	✓
Iso27001security.iso27001	✓	✓
Soc2security.soc2	✓	✓
Reliability
Status pagereliability.status_page	✓	✓
Market
Availabilitymarket.availability	-	Available worldwide · Popular in US, GB · HQ US

Score

Vioscale score

FullStory43 / 100low · 45%

Heap55 / 100medium · 73%

Pricing

Free tier

FullStory✗

Heap✓

Model

FullStoryquote

Heapfreemium

Price level

FullStoryunknown

Heaplow

Transparent

FullStory✗

Heap✗

Integrations

Count

FullStory–

Heap7

Security

Disclosure policy

FullStory✓

Heap✓

Gdpr

FullStory✓

Heap✓

Iso27001

FullStory✓

Heap✓

Soc2

FullStory✓

Heap✓

Reliability

Status page

FullStory✓

Heap✓

Market

Availability

FullStory–

HeapAvailable worldwide · Popular in US, GB · HQ US

Capabilities

Feature-by-feature on the axes that matter for product analytics software. “-” means undocumented, not absent.

Capability comparison for Product Analytics Software
Capability	FullStory	Heap
Core
Analytics scope	Product analytics	Product analytics
Capture
Autocapture (no-code event capture)	✓	✓
Analyses
Funnels	✓	✓
Retention / cohort analysis	✗	✓
Paths / user journeys	✓	✓
Session replay	✓	✓
Experimentation
A/B testing & experimentation	✗	✓
Feature flags built-in	✗	-
Data
Warehouse-native / BYODB	✗	✓
Deployment
Self-hostable / OSS core	✗	-
Pricing
Free tier	✗	✓
Compliance
EU data residency option	✗	✓
SDKs
Server-side + mobile SDK coverage	✓	✓

Core

Analytics scope

FullStoryProduct analytics

HeapProduct analytics

Capture

Autocapture (no-code event capture)

FullStory✓

Heap✓

Analyses

Funnels

FullStory✓

Heap✓

Retention / cohort analysis

FullStory✗

Heap✓

Paths / user journeys

FullStory✓

Heap✓

Session replay

FullStory✓

Heap✓

Experimentation

A/B testing & experimentation

FullStory✗

Heap✓

Feature flags built-in

FullStory✗

Heap-

Data

Warehouse-native / BYODB

FullStory✗

Heap✓

Deployment

Self-hostable / OSS core

FullStory✗

Heap-

Pricing

Free tier

FullStory✗

Heap✓

Compliance

EU data residency option

FullStory✗

Heap✓

SDKs

Server-side + mobile SDK coverage

FullStory✓

Heap✓

What each one is

The product in its own terms, so the numbers below have context.

FullStory

A behavioral analytics platform that captures complete, unsampled user interaction data across websites and applications, then applies AI to generate insights for improving customer experiences and driving business outcomes.

Independently observed

Heap

Leader

A product analytics platform that automatically records all user interactions across web and mobile, enabling teams to analyze behavior patterns, identify friction points, and optimize customer experiences without requiring engineering resources for event tracking.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

FullStory

Subscription

BusinessContact sales
- Session Insights
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- +6 more
AdvancedContact sales
- Session Insights
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- +6 more
EnterpriseContact sales
- Session Insights
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- +6 more

as of 2026-08-05verify ↗

Heap

Leader

HybridFree tier

Free tier available. Paid plans use custom session-based pricing; contact sales for quotes.

FreeFree
- Core analytics charts
- Unlimited enrichment sources
- Guides integrations
- 6 months data history
- SSO
- +13 more
GrowthUsage-based pricing, contact for estimate
- All Free features
- Sense AI (AI Powered Assistant)
- Unlimited users & reports
- Chart customization
- CSV exports
- +2 more
ProContact sales
- All Growth features
- Account analytics
- Engagement matrix
- Report alerts
- Session Replay (add-on)
- +2 more
PremierContact sales
- All Pro features
- Data warehouse integration
- Behavioral targeting
- Unlimited projects
- Advanced user permissions
- +2 more

as of 2026-08-14verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platform and deployment support comparison
Supports	FullStory	Heap
WebPlatforms	✓	✓
iOSPlatforms	✗	✓
AndroidPlatforms	✗	✓
Cloud / SaaSDeployment	✓	✓

Platforms

Web

FullStory✓

Heap✓

iOS

FullStory✗

Heap✓

Android

FullStory✗

Heap✓

Deployment

Cloud / SaaS

FullStory✓

Heap✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

FullStory

Not documented yet.

Heap

Leader

7 total

Snowflake
Salesforce
Klaviyo
Optimizely
Google Optimize
HubSpot
Salesforce Marketing Cloud

Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.