vioscaleAI
Comparison

FullStory vs Heap

On the evidence we track, Heap leads this comparison with a composite score of 55/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

FullStory full profile →Heap full profile →
Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
FullStory43
★Heap55
Score
vioscaleAI score
FullStory43 / 100medium · 55%
Heap55 / 100medium · 70%
Pricing
Free tier
FullStory✗
Heap✓
Model
FullStoryquote
Heapfreemium
Price level
FullStoryunknown
Heaplow
Transparent
FullStory✗
Heap✗
Integrations
Count
FullStory2
Heap7
Security
Certifications
Disclosure policy
FullStory✓
Heap✓
Gdpr
FullStory✓
Heap✓
Iso27001
FullStory✓
Heap✓
Soc2
FullStory✓
Heap✓
Trust center
Reliability
Status page
FullStory✓
Heap✓
Market
Availability
Content
Faq
FullStory5 items
Heap7 items

Capabilities

Feature-by-feature on the axes that matter for product analytics software. “-” means undocumented, not absent.

Core
Analytics scope
FullStoryProduct analytics
HeapProduct analytics
Capture
Autocapture (no-code event capture)
FullStory✓
Heap✓
Analyses
Funnels
FullStory✓
Heap✓
Retention / cohort analysis
FullStory✗
Heap✓
Paths / user journeys
FullStory✓
Heap✓
Session replay
FullStory✓
Heap✓
Experimentation
A/B testing & experimentation
FullStory✓
Heap✓
Feature flags built-in
FullStory✗
Heap-
Data
Warehouse-native / BYODB
FullStory✓
Heap✓
Deployment
Self-hostable / OSS core
FullStory✗
Heap-
Pricing
Free tier
FullStory✗
Heap✓
Compliance
EU data residency option
FullStory✗
Heap✓
SDKs
Server-side + mobile SDK coverage
FullStory✓
Heap✓

What each one is

The product in its own terms, so the numbers below have context.

FullStory

Fullstory records user interactions on websites and apps, analyzes them with AI assistance, and presents findings through visualizations and session records to help teams identify and fix experience problems.

Independently observed

Heap

Leader

A behavioral analytics platform that automatically collects user interaction events and enables integration with data warehouses for segmentation and customer journey analysis.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

FullStory

Subscription
  • BusinessContact sales
    • Session Insights
    • StoryAI Summaries
    • Live Session Viewing
    • Developer Tools
    • Heatmaps
    • +6 more
  • AdvancedContact sales
    • Session Insights
    • StoryAI Summaries
    • Live Session Viewing
    • Developer Tools
    • Heatmaps
    • +6 more
  • EnterpriseContact sales
    • Session Insights
    • StoryAI Summaries
    • Live Session Viewing
    • Developer Tools
    • Heatmaps
    • +6 more
as of verify ↗

Heap

Leader
HybridFree tier

Free tier available. Paid plans use custom session-based pricing; contact sales for quotes.

  • FreeFree
    • Core analytics charts
    • Unlimited enrichment sources
    • Guides integrations
    • 6 months data history
    • SSO
    • +13 more
  • GrowthUsage-based pricing, contact for estimate
    • All Free features
    • Sense AI (AI Powered Assistant)
    • Unlimited users & reports
    • Chart customization
    • CSV exports
    • +2 more
  • ProContact sales
    • All Growth features
    • Account analytics
    • Engagement matrix
    • Report alerts
    • Session Replay (add-on)
    • +2 more
  • PremierContact sales
    • All Pro features
    • Data warehouse integration
    • Behavioral targeting
    • Unlimited projects
    • Advanced user permissions
    • +2 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
FullStory✓
Heap✓
iOS
FullStory✗
Heap✓
Android
FullStory✗
Heap✓
Deployment
Cloud / SaaS
FullStory✓
Heap✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

FullStory

2 total
  • Google Analytics
  • Google BigQuery
Independently observed

Heap

Leader
8 total
  • Snowflake
  • Salesforce
  • Klaviyo
  • Optimizely
  • Google Optimize
  • HubSpot
  • Salesforce Marketing Cloud
  • Databricks
Independently observed
Still deciding?

FullStory or Heap: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.