# FullStory vs Heap

**Leader by vioscaleAI score:** Heap

| Attribute | FullStory | Heap |
|---|---|---|
| **vioscaleAI score** | 42.7 (55% (medium)) | 55.3 (70% (medium)) |
| content.faq | `[{"answer":"FullStory is an analytics tool that helps teams understand user behavior by recording and replaying user sessions and automatically capturing interactions on their websites. It provides session replay capabilities and APIs for integrating with other tools. It is indexed under Product Analytics Software.","source":"https://www.fullstory.com","question":"What is FullStory?","confidence":0.6},{"answer":"FullStory does not publish its prices. Pricing is quoted on request, across 3 plans (Business, Advanced and Enterprise), so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.","source":"https://www.fullstory.com","question":"How much does FullStory cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to FullStory. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.fullstory.com","question":"What platforms does FullStory support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for FullStory, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.fullstory.com","question":"Can FullStory be self-hosted?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001 and GDPR for FullStory. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as FullStory not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.fullstory.com/blog/fullstory-soc-2-type-ii-compliance/","question":"What security certifications does FullStory have?","confidence":0.7}]` | `[{"answer":"A behavioral analytics platform that automatically collects user interaction events and enables integration with data warehouses for segmentation and customer journey analysis. It is indexed under Product Analytics Software.","source":"https://heap.io","question":"What is Heap?","confidence":0.6},{"answer":"Heap offers a free tier, so you can start without paying. Paid plans are also available: Free, Growth, Pro and Premier. Pricing changes often, so verify at source before relying on it.","source":"https://www.heap.io/pricing","question":"Is Heap free?","confidence":0.6},{"answer":"Heap supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://www.heap.io/pricing","question":"What platforms does Heap support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Heap, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.heap.io/pricing","question":"Can Heap be self-hosted?","confidence":0.6},{"answer":"We have confirmed 7 integrations for Heap, including Snowflake, Salesforce, Klaviyo, Optimizely, Google Optimize, HubSpot and Databricks. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://heap.io","question":"What does Heap integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001 and GDPR for Heap. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Heap not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.heap.io/trust-center","question":"What security certifications does Heap have?","confidence":0.7},{"answer":"Heap is available worldwide. Its primary markets are the United States and the United Kingdom. The vendor is headquartered in the United States.","source":"https://www.heap.io/pricing","question":"Where is Heap available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Fullstory records user interactions on websites and apps, analyzes them with AI assistance, and presents findings through visualizations and session records to help teams identify and fix experience problems. | A behavioral analytics platform that automatically collects user interaction events and enables integration with data warehouses for segmentation and customer journey analysis. |
| features.capabilities | `{"funnels":true,"hosting":"cloud","free_tier":false,"ab_testing":true,"api_access":true,"autocapture":true,"sdk_coverage":true,"feature_flags":false,"self_hostable":false,"paths_journeys":true,"session_replay":true,"visualizations":true,"analytics_scope":"product_analytics","retention_cohort":false,"warehouse_native":true,"eu_data_residency":false}` | `{"funnels":true,"free_tier":true,"ab_testing":true,"autocapture":true,"sdk_coverage":true,"paths_journeys":true,"session_replay":true,"analytics_scope":"product_analytics","retention_cohort":true,"warehouse_native":true,"eu_data_residency":true}` |
| integrations.count | 2 | 7 |
| integrations.list | `[{"name":"Google Analytics","native":true,"category":"analytics","direction":"bidirectional"},{"name":"Google BigQuery","native":true,"direction":"outbound"}]` | `[{"name":"Snowflake"},{"name":"Salesforce"},{"name":"Klaviyo"},{"name":"Optimizely"},{"name":"Google Optimize"},{"name":"HubSpot"},{"name":"Salesforce Marketing Cloud"},{"name":"Databricks","native":true}]` |
| market.availability | - | `{"hqCountry":"US","primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Business","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For companies that need deep product analytics and qualitative insights to grow with agility","contactSales":true},{"free":false,"name":"Advanced","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For organizations that need to discover trends, plan roadmaps, and improve funnels at scale","contactSales":true},{"free":false,"name":"Enterprise","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For data science and analytics teams to build predictive models or use data for GenAI and LLMs","contactSales":true}],"addOns":[{"name":"Multi-Org Management"},{"name":"Mobile"},{"name":"Advantage Subscription"},{"name":"StoryAI"},{"name":"Guides and Surveys"}],"freeTier":false,"sourceUrl":"https://www.fullstory.com","retrievedAt":"2026-08-05T13:22:34.169Z"}` | `{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"Free, up to 10k sessions/month","features":["Core analytics charts","Unlimited enrichment sources","Guides integrations","6 months data history","SSO","Dashboards","Personal spaces","Shared spaces","Audit logs","GDPR compliant","CCPA compliant","SOC-2 certified","APIs","Autocapture","Visual event labeling","Custom event properties","Definition history","Live event data feed"],"description":"Limited tier with core analytics and no cost","contactSales":false,"includedLimits":{"monthly_sessions":"10k"}},{"free":false,"name":"Growth","summary":"Usage-based pricing, contact for estimate","features":["All Free features","Sense AI (AI Powered Assistant)","Unlimited users & reports","Chart customization","CSV exports","12 months data history","Email support"],"description":"Startup-focused plan with unlimited users and AI features","contactSales":false},{"free":false,"name":"Pro","summary":"Custom session pricing","features":["All Growth features","Account analytics","Engagement matrix","Report alerts","Session Replay (add-on)","Standard support","3 projects"],"description":"Advanced analytics with session replay and account features","contactSales":true},{"free":false,"name":"Premier","summary":"Custom session pricing","features":["All Pro features","Data warehouse integration","Behavioral targeting","Unlimited projects","Advanced user permissions","Dedicated customer success manager","Region specific storage"],"description":"Enterprise plan with data warehouse integration and advanced permissions","contactSales":true}],"addOns":[{"name":"Session Replay"},{"name":"Error Analysis"},{"name":"Additional Data History"}],"summary":"Free tier available. Paid plans use custom session-based pricing; contact sales for quotes.","currency":"USD","freeTier":true,"sourceUrl":"https://www.heap.io/pricing","retrievedAt":"2026-08-14T12:11:16.125Z","billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | quote | freemium |
| pricing.price_level | unknown | low |
| pricing.transparent | no | no |
| reliability.status_page | yes | yes |
| security.certifications | `[{"name":"SOC 2 Type II","level":"Type II","status":"active","auditor":"KirkpatrickPrice","evidenceUrl":"https://www.fullstory.com/blog/fullstory-soc-2-type-ii-compliance/"},{"name":"ISO 27001","status":"expired","validUntil":"2022-12-31"},{"name":"SOC 3","status":"active"}]` | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"},{"name":"ISO/IEC 27001","status":"active"},{"name":"ISO/IEC 27017","status":"active"},{"name":"ISO/IEC 27018","status":"active"},{"name":"ISO/IEC 27701","status":"active"},{"name":"ISO 9001:2015","status":"active"}]` |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | yes |
| security.soc2 | yes | yes |
| security.trust_center | https://www.fullstory.com/blog/fullstory-soc-2-type-ii-compliance/ | https://www.heap.io/trust-center |

## Capabilities (Product Analytics Software)

| Capability | FullStory | Heap |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | Product analytics | Product analytics |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | ✓ |
| **Analyses** |  |  |
| Funnels | ✓ | ✓ |
| Retention / cohort analysis | ✗ | ✓ |
| Paths / user journeys | ✓ | ✓ |
| Session replay | ✓ | ✓ |
| **Experimentation** |  |  |
| A/B testing & experimentation | ✓ | ✓ |
| Feature flags built-in | ✗ | - |
| **Data** |  |  |
| Warehouse-native / BYODB | ✓ | ✓ |
| **Deployment** |  |  |
| Self-hostable / OSS core | ✗ | - |
| **Pricing** |  |  |
| Free tier | ✗ | ✓ |
| **Compliance** |  |  |
| EU data residency option | ✗ | ✓ |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-17T03:01:34.504Z. "-" = undocumented, not absent.*