# Freshpaint vs Matomo

**Leader by vioscaleAI score:** Matomo

| Attribute | Freshpaint | Matomo |
|---|---|---|
| **vioscaleAI score** | 34.5 (44% (low)) | 53.4 (55% (medium)) |
| content.faq | `[{"answer":"Freshpaint helps healthcare marketers measure campaign performance, track patient outcomes, and stay compliant with regulations like HIPAA—all while maintaining data privacy. The platform integrates data from EHRs, ad platforms, and analytics tools to enable attribution, audience building, and compliance-safe activation across marketing channels. It is indexed under Event Tracking.","source":"https://www.freshpaint.io/pricing","question":"What is Freshpaint?","confidence":0.6},{"answer":"Freshpaint does not publish its prices. Pricing is quoted on request, across 3 plans (Comply, Perform and Scale), so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.","source":"https://www.freshpaint.io/pricing","question":"How much does Freshpaint cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Freshpaint. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.freshpaint.io/pricing","question":"What platforms does Freshpaint support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Freshpaint, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.freshpaint.io/pricing","question":"Can Freshpaint be self-hosted?","confidence":0.6},{"answer":"We have confirmed 29 integrations for Freshpaint, including ActiveCampaign, Amazon Redshift, Azure, Braze, Criteo, Customer.io, Databricks and Google Ads, plus 21 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.freshpaint.io/pricing","question":"What does Freshpaint integrate with?","confidence":0.6},{"answer":"We have independently confirmed HIPAA and GDPR for Freshpaint. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Freshpaint not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.freshpaint.io/blog/ask-a-healthcare-lawyer-hipaa-compliance-for-healthcare-marketers","question":"What security certifications does Freshpaint have?","confidence":0.7}]` | `[{"answer":"A community-driven analytics solution that allows organizations and individuals to collect, analyze, and visualize website and app data with full control and no third-party access. Designed to comply with privacy regulations. It is indexed under Event Tracking.","source":"https://matomo.org","question":"What is Matomo?","confidence":0.6},{"answer":"Matomo is open source, so it can be self-hosted and used at no licence cost. Pricing changes often, so verify at source before relying on it.","source":"https://matomo.org","question":"Is Matomo free to use?","confidence":0.6},{"answer":"Matomo supports the web, macOS, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://matomo.org","question":"What platforms does Matomo support?","confidence":0.6},{"answer":"Yes. Matomo can be deployed cloud / SaaS and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://matomo.org","question":"Can Matomo be self-hosted?","confidence":0.6},{"answer":"We have independently confirmed ISO 27001, HIPAA and GDPR for Matomo. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Matomo not holding them. Always confirm compliance directly before you rely on it.","source":"https://matomo.org","question":"What security certifications does Matomo have?","confidence":0.48}]` |
| deployment.options | `{"cloud":true,"self_hosted":true}` | `{"cloud":true,"hybrid":true,"on_prem":true,"self_hosted":true}` |
| description.long | A healthcare marketing platform that combines privacy and compliance infrastructure with performance measurement, allowing organizations to track marketing effectiveness while maintaining HIPAA compliance and avoiding regulatory risk from data exposure. | A privacy-focused analytics tool offered as an alternative to Google Analytics, allowing organizations to retain full control of their data by hosting it either in the cloud or on their own servers. Built-in compliance with GDPR and other privacy regulations is provided. |
| features.capabilities | `{"hipaa_available":true,"warehouse_native":true,"consent_management":true,"server_side_tracking":true,"tracking_plan_governance":true}` | `{"open_source":true,"hipaa_available":true,"data_residency_eu":true,"consent_management":false,"real_time_streaming":true,"server_side_tracking":true}` |
| integrations.count | 100 | 13 |
| integrations.list | `[{"name":"ActiveCampaign"},{"name":"Amazon Redshift"},{"name":"Azure"},{"name":"Braze"},{"name":"Criteo"},{"name":"Customer.io"},{"name":"Databricks"},{"name":"Google Ads"},{"name":"Google Maps"},{"name":"Google Search"},{"name":"LinkedIn"},{"name":"Meta"},{"name":"Microsoft"},{"name":"Pinterest"},{"name":"Podscribe"},{"name":"Postgres"},{"name":"Reddit"},{"name":"S3"},{"name":"Snapchat"},{"name":"Snowflake"},{"name":"StackAdapt"},{"name":"TikTok"},{"name":"The Trade Desk"},{"name":"Twitter/X"},{"name":"YouTube"},{"name":"Iterable","native":true,"category":"email","direction":"bidirectional"},{"name":"BigQuery","native":true,"direction":"outbound"},{"name":"Redshift","native":true,"direction":"outbound"},{"name":"Mixpanel","native":true,"category":"analytics","direction":"outbound"},{"name":"Facebook","native":true,"category":"advertising","direction":"outbound"},{"name":"Snap","native":true,"category":"advertising","direction":"outbound"},{"name":"Google","native":true,"category":"advertising","direction":"outbound"},{"name":"X","native":true,"category":"advertising","direction":"outbound"}]` | `[{"name":"Google Analytics","native":true,"category":"analytics","direction":"inbound"},{"name":"WordPress","native":true,"category":"cms"},{"name":"Google Tag Manager","native":true,"category":"tag_management"},{"name":"Slack","native":false,"category":"communication","direction":"outbound"},{"name":"Microsoft Teams","native":false,"category":"communication","direction":"outbound"},{"name":"Google Ads","native":true,"category":"advertising"},{"name":"Microsoft Bing Ads","native":true,"category":"advertising"},{"name":"Yandex Ads","native":true,"category":"advertising"},{"name":"OneLogin","native":true,"category":"sso"},{"name":"Okta","native":true,"category":"sso"},{"name":"Ping Identity","native":true,"category":"sso"},{"name":"ADFS","native":true,"category":"sso"},{"name":"Salesforce","native":true,"category":"sso"}]` |
| market.availability | - | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"mac":true,"web":true,"linux":true,"android":true,"windows":true}` |
| pricing | `{"type":"quote","plans":[{"free":false,"name":"Comply","features":["Full governance and consent foundation","Freshpaint AI for web data","Web analytics and funnels","Core integrations (excluding DSPs)"],"description":"Foundation tier for building a compliant data foundation","contactSales":true},{"free":false,"name":"Perform","features":["Everything in Comply","Ad performance tracking included","Audiences and DSP activation included","Enhanced multi-channel measurement"],"description":"Growth tier with expanded activation and measurement","contactSales":false},{"free":false,"name":"Scale","features":["Everything in Perform","Priority support","Dedicated Customer Success Manager","Performance guidance from healthcare marketing experts","Privacy guidance from healthcare compliance experts"],"description":"Enterprise tier with full platform access and dedicated support","contactSales":false}],"addOns":[{"name":"Audiences"},{"name":"DSPs"},{"name":"Data Warehouse"}],"summary":"Quote-based pricing with three tiers; entry tier requires sales contact","freeTier":false,"sourceUrl":"https://www.freshpaint.io/pricing","retrievedAt":"2026-09-28T11:31:18.219Z"}` | `{"type":"hybrid","plans":[{"free":false,"name":"Personal","summary":"€230/month","features":["Real-time reports","100+ Integrations","Tracking & Data Collection","HTTP Analytics API","HTTP Tracking API","Timezone support","Email support","Google Analytics data importer","GDPR Manager","Data Warehouse Connector","SAML integration"],"minSeats":4,"components":[{"kind":"fixed","amount":230,"period":"month","currency":"EUR"}],"description":"Essential analytics for launching personal projects and understanding audience insights","contactSales":false,"includedLimits":{"users":"4","hits_per_month":"5M"}},{"free":false,"name":"Team","summary":"€1209/month","features":["Real-time reports","100+ Integrations","Tracking & Data Collection","HTTP Analytics API","HTTP Tracking API","Timezone support","Email support","Google Analytics data importer","GDPR Manager","Data Warehouse Connector","SAML integration"],"minSeats":20,"components":[{"kind":"fixed","amount":1209,"period":"month","currency":"EUR"}],"description":"Marketing analytics with enterprise-grade compliance features and collaborative capabilities","contactSales":false,"includedLimits":{"users":"20","hits_per_month":"30M"}},{"free":false,"name":"Enterprise","summary":"€2834/month","features":["Real-time reports","100+ Integrations","Tracking & Data Collection","HTTP Analytics API","HTTP Tracking API","Timezone support","Email support","Customer Success Manager","Google Analytics data importer","GDPR Manager","Data Warehouse Connector","SAML integration","SSO Authentication (SAML/LDAP)","Custom limits for users and hits/month","Integration support consultations"],"minSeats":50,"components":[{"kind":"fixed","amount":2834,"period":"month","currency":"EUR"}],"description":"Advanced platform featuring single sign-on authentication, customizable usage limits, and dedicated integration support","contactSales":false,"includedLimits":{"users":"50","hits_per_month":"100M"}}],"summary":"From €230/month. Free 21-day trial. Free self-hosted version.","currency":"EUR","freeTier":true,"sourceUrl":"https://matomo.org/pricing/","retrievedAt":"2026-10-12T15:23:32.055Z","freeTrialDays":21,"startingPrice":{"amount":230,"period":"month","currency":"EUR"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | quote | freemium |
| pricing.price_level | unknown | high |
| pricing.starting_price | - | `{"amount":230,"currency":"EUR"}` |
| pricing.transparent | no | yes |
| security.certifications | `[{"name":"BAA (Business Associate Agreement)"}]` | `[{"name":"ISO 27001","status":"active"}]` |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.iso27001 | - | yes |
| security.trust_center | https://www.freshpaint.io/protect-privacy-compliance | https://matomo.org/security/ |

## Capabilities (Event Tracking)

| Capability | Freshpaint | Matomo |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Warehouse native | ✓ | - |
| Server side tracking | ✓ | ✓ |
| Tracking plan governance | ✓ | - |
| Consent management | ✓ | ✗ |
| Data residency EU | - | ✓ |
| Real time streaming | - | ✓ |
| HIPAA available | ✓ | ✓ |
| SOC2 | - | - |
| Open source | - | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T19:05:02.143Z. "-" = undocumented, not absent.*