# Follow Up Boss vs Lofty

**Leader by vioscaleAI score:** Follow Up Boss

| Attribute | Follow Up Boss | Lofty |
|---|---|---|
| **vioscaleAI score** | 56.4 (74% (medium)) | 39.7 (25% (low)) |
| content.faq | `[{"answer":"Follow Up Boss helps real estate professionals consolidate leads from multiple sources and automate their follow-up communications through email, SMS, and calling. The platform includes tools for lead distribution, team collaboration, deal tracking, and performance reporting to streamline lead conversion and team management. It is indexed under Real Estate CRM.","source":"https://www.followupboss.com/pricing","question":"What is Follow Up Boss?","confidence":0.6},{"answer":"Follow Up Boss is a paid product; published pricing starts at $20 per user per month. It is sold across 3 plans (Grow, Pro and Platform). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.followupboss.com/pricing","question":"How much does Follow Up Boss cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Follow Up Boss. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.followupboss.com/pricing","question":"What platforms does Follow Up Boss support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Follow Up Boss, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.followupboss.com/pricing","question":"Can Follow Up Boss be self-hosted?","confidence":0.6},{"answer":"We have confirmed 11 integrations for Follow Up Boss, including IDX websites, Zapier, Mailchimp, Gmail, Google Calendar, Google Apps, Microsoft Office 365 and Facebook Lead Ads, plus 3 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.followupboss.com/pricing","question":"What does Follow Up Boss integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 for Follow Up Boss. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Follow Up Boss not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.followupboss.com/security","question":"What security certifications does Follow Up Boss have?","confidence":0.7},{"answer":"Follow Up Boss is available worldwide. Its primary market is the United States.","source":"https://www.followupboss.com/pricing","question":"Where is Follow Up Boss available?","confidence":0.5}]` | `[{"answer":"An integrated platform combining lead generation, CRM, IDX websites, and AI-driven automation to help real estate agents, teams, and brokers streamline operations and close more deals with less manual effort. It is indexed under Real Estate CRM.","source":"https://lofty.com/pricing","question":"What is Lofty?","confidence":0.6},{"answer":"Lofty does not publish its prices. Pricing is quoted on request, across 4 plans (Lofty Agent, Lofty Team, Lofty Broker and Lofty Enterprise), so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.","source":"https://lofty.com/pricing","question":"How much does Lofty cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Lofty. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://lofty.com/pricing","question":"What platforms does Lofty support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Lofty, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://lofty.com/pricing","question":"Can Lofty be self-hosted?","confidence":0.6},{"answer":"We have confirmed 9 integrations for Lofty, including Brokermint, Google Calendar, Outlook, Gmail, Google Search PPC, Google Local Search Ads, Facebook and Instagram, plus 1 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://lofty.com/pricing","question":"What does Lofty integrate with?","confidence":0.6}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Follow Up Boss helps real estate professionals consolidate leads from multiple sources and automate their follow-up communications through email, SMS, and calling. The platform includes tools for lead distribution, team collaboration, deal tracking, and performance reporting to streamline lead conversion and team management. | An integrated platform combining lead generation, CRM, IDX websites, and AI-driven automation to help real estate agents, teams, and brokers streamline operations and close more deals with less manual effort. |
| features.capabilities | `{"soc2_type_ii":true,"pricing_model":"flat_monthly_per_user","built_in_voip_power_dialer":true,"mls_idx_property_search_and_alerts":true,"social_media_facebook_lead_ad_sync":true,"agent_team_lead_routing_round_robin":true,"automated_sms_email_drip_action_plans":true,"integrated_consumer_facing_idx_website":true}` | `{"pricing_model":"team_brokerage_tier","built_in_voip_power_dialer":true,"open_house_digital_sign_in_forms":true,"mls_idx_property_search_and_alerts":true,"social_media_facebook_lead_ad_sync":true,"agent_team_lead_routing_round_robin":true,"automated_sms_email_drip_action_plans":true,"integrated_consumer_facing_idx_website":true}` |
| integrations.count | 200 | 10 |
| integrations.list | `[{"name":"IDX websites"},{"name":"Zapier"},{"name":"Mailchimp"},{"name":"Gmail"},{"name":"Google Calendar"},{"name":"Google Apps"},{"name":"Microsoft Office 365"},{"name":"Facebook Lead Ads"},{"name":"BombBomb"},{"name":"Zillow"},{"name":"200+ lead sources"},{"name":"Constant Contact","category":"email_marketing","direction":"bidirectional"},{"name":"Dotloop","category":"transaction_management","direction":"bidirectional"},{"name":"Brivity","category":"transaction_management","direction":"bidirectional"},{"name":"Keller Williams","category":"lead_generation","direction":"inbound"},{"name":"BoomTown","category":"lead_generation","direction":"inbound"},{"name":"Birdeye","category":"reputation_management","direction":"bidirectional"},{"name":"Advertizip","category":"lead_generation","direction":"inbound"},{"name":"AgentLocator","category":"lead_generation","direction":"inbound"},{"name":"Agent Image","category":"websites","direction":"inbound"},{"name":"Commissions Inc","category":"lead_generation","direction":"inbound"},{"name":"Kwkly","category":"lead_generation","direction":"inbound"},{"name":"Curb Hero","category":"marketing","direction":"bidirectional"},{"name":"CloseAbility","category":"analytics","direction":"inbound"},{"name":"Agent Launch","category":"lead_generation","direction":"inbound"},{"name":"iCloud","category":"contact_management","direction":"bidirectional"}]` | `[{"name":"Brokermint"},{"name":"Google Calendar"},{"name":"Outlook"},{"name":"Gmail"},{"name":"Google Search PPC"},{"name":"Google Local Search Ads"},{"name":"Facebook"},{"name":"Instagram"},{"name":"Bing PPC"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Grow","summary":"$69/user/month","features":["Connect any lead source and website","Customize lead distribution","Organize leads with Smart Lists","Automate follow up with Action Plans","Call, text and email directly from FUB","Sync your calendar & email","Report on agent & lead source performance","Mobile app","AI features included"],"minSeats":1,"commitment":"monthly","components":[{"kind":"per_unit","unit":"user","amount":69,"period":"month","currency":"USD"}],"contactSales":false},{"free":false,"name":"Pro","summary":"$499/month includes 10 users, $49/month per additional user","features":["Everything in Grow","Unlimited calling & texting for all users","Team inboxes","Call reporting","Enhanced support & training","Personalized onboarding","Smart summaries, smart messages, suggested tasks, predictive lead prioritization"],"minSeats":10,"commitment":"monthly","components":[{"kind":"fixed","amount":499,"period":"month","currency":"USD"},{"kind":"per_unit","unit":"user","amount":49,"period":"month","currency":"USD"}],"contactSales":false},{"free":false,"name":"Platform","summary":"$1000/month includes 30 users, $20/month per additional user","features":["Everything in Pro","Teams within teams","Enhanced onboarding","Priority support"],"minSeats":30,"commitment":"monthly","components":[{"kind":"fixed","amount":1000,"period":"month","currency":"USD"},{"kind":"per_unit","unit":"user","amount":20,"period":"month","currency":"USD"}],"contactSales":false}],"addOns":[{"name":"Calling","components":[{"kind":"per_unit","unit":"user","amount":39,"period":"month","currency":"USD"}]}],"summary":"From $69/user/month. Team plans from $499/month for 10 users. Free trial available, no contracts.","currency":"USD","freeTier":false,"sourceUrl":"https://www.followupboss.com/pricing","retrievedAt":"2026-09-07T17:34:43.232Z","startingPrice":{"amount":499,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"quote","plans":[{"free":false,"name":"Lofty Agent","features":["IDX Website Fully Customizable","Unlimited Basic CMAs","Social Studio Basic","Marketing Automation with Smart Plans","Unlimited Agent Subdomains","External Listing Widget","AI-Powered CRM","Unlimited Contacts","Email — One-off, Mass & Auto","Mass & Auto Texting","Basic Dialer","Campaign Segments","Calendar Integrations","Email Integrations","Mobile App","AI Task Prioritization","Custom AI Agents","Scheduled AI Tasks","AI Agent Library","AI Lead Scoring","Help Center","Phone & Chat Support"],"minSeats":1,"contactSales":true},{"free":false,"name":"Lofty Team","features":["All Agent features plus:","Advanced Lead Routing","Team Management","Reporting","Single Sign-On","LIVE Webinar Onboarding","LIVE Training Classes","1:1 Onboarding & Training"],"contactSales":true},{"free":false,"name":"Lofty Broker","features":["All Team features plus:","White Label","Customizable Org Structure","Dedicated Customer Success Manager"],"contactSales":true},{"free":false,"name":"Lofty Enterprise","contactSales":true}],"addOns":[{"name":"Lead Gen Service"},{"name":"Power Dialer"},{"name":"Additional Text Packages"},{"name":"Hyperlocal SEO Website"},{"name":"Website Design Services"},{"name":"SEO Setup Services"},{"name":"WordPress IDX Plugin"},{"name":"Lofty Present CMA Builder"},{"name":"Sales Agent"},{"name":"Social Agent"},{"name":"Homeowner Agent"},{"name":"Digital Advertising"}],"summary":"Custom per-company pricing. Tiered plans: Agent, Team, Broker, Enterprise. Multiple add-ons available. No free tier or trial.","freeTier":false,"sourceUrl":"https://lofty.com/pricing","retrievedAt":"2026-08-24T09:53:17.409Z"}` |
| pricing.free_tier | no | no |
| pricing.model | commercial | quote |
| pricing.price_level | high | unknown |
| pricing.starting_price | `{"amount":499,"currency":"USD"}` | - |
| pricing.transparent | yes | no |
| reliability.status_page | yes | - |
| security.disclosure_policy | yes | - |
| security.pci | yes | - |
| security.soc2 | yes | - |

## Capabilities (Real Estate CRM)

| Capability | Follow Up Boss | Lofty |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Zillow realtor lead parsing integration | - | - |
| Mls idx property search and alerts | ✓ | ✓ |
| Automated SMS email drip action plans | ✓ | ✓ |
| Built in voip power dialer | ✓ | ✓ |
| Social media facebook lead ad sync | ✓ | ✓ |
| Agent team lead routing round robin | ✓ | ✓ |
| Integrated consumer facing idx website | ✓ | ✓ |
| Transaction management dotloop docusign sync | - | - |
| Open house digital sign in forms | - | ✓ |
| SOC2 type ii | ✓ | - |
| ISO 27001 | - | - |
| Pricing model | Flat monthly per user | Team brokerage tier |

*Source: vioscaleAI. Generated 2026-10-16T10:38:03.768Z. "-" = undocumented, not absent.*