# Clay vs Ocean.io

| Attribute | Clay | Ocean.io |
|---|---|---|
| **vioscaleAI score** | 63.3 (54% (medium)) | 64.7 (53% (medium)) |
| content.faq | `[{"answer":"Clay connects to over 200 data sources and AI models to help sales, marketing, and operations teams enrich prospect databases, automate outreach sequences, and personalize customer engagement through triggered workflows and integrated data enrichment. It is indexed under Lead Enrichment.","source":"https://www.clay.com/pricing","question":"What is Clay?","confidence":0.6},{"answer":"Clay offers a free tier, so you can start without paying. Paid plans start at $185 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.clay.com/pricing","question":"Is Clay free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Clay. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.clay.com/pricing","question":"What platforms does Clay support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Clay, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.clay.com/pricing","question":"Can Clay be self-hosted?","confidence":0.6},{"answer":"We have confirmed 56 integrations for Clay, including Snowflake, BigQuery, Databricks, Postgres, Fivetran, Salesforce, Marketo and Pardot, plus 48 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.clay.com/pricing","question":"What does Clay integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Clay. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Clay not holding them. Always confirm compliance directly before you rely on it.","source":"https://clay.com","question":"What security certifications does Clay have?","confidence":0.48}]` | `[{"answer":"A B2B prospecting platform that analyzes your existing customer base to find similar accounts. Provides verified contact data (emails and phone numbers) through a credit-based system, with integrations to sales and CRM workflows. It is indexed under Lead Enrichment.","source":"https://www.ocean.io/pricing","question":"What is Ocean.io?","confidence":0.6},{"answer":"Ocean.io is a paid product; published pricing starts at $0.08. It is sold across 2 plans (Pay as you go and Annual subscription). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.ocean.io/pricing","question":"How much does Ocean.io cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Ocean.io. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.ocean.io/pricing","question":"What platforms does Ocean.io support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Ocean.io, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.ocean.io/pricing","question":"Can Ocean.io be self-hosted?","confidence":0.6},{"answer":"We have confirmed 11 integrations for Ocean.io, including Salesforce, HubSpot, Pipedrive, Clay, Zapier, Make, n8n and Attio, plus 3 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.ocean.io/pricing","question":"What does Ocean.io integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Ocean.io. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Ocean.io not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.ocean.io/pricing","question":"What security certifications does Ocean.io have?","confidence":0.6},{"answer":"Ocean.io is available worldwide. The vendor is headquartered in Denmark.","source":"https://www.ocean.io/pricing","question":"Where is Ocean.io available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Combines enriched data from multiple vendors with workflow automation, enabling teams to build and launch prospecting, lead enrichment, and customer engagement campaigns. Integrates with CRM systems, data warehouses, and marketing tools for orchestrated campaign execution. | Analyzes your closed-won deals to identify your ideal customer profile, then ranks companies in the market to find the best-fit prospects based on win patterns, deal size, and close time. |
| features.capabilities | `{"pricing_model":"flat_subscription","deployment_model":"cloud_managed_saas","technographic_data_appending":true,"marketo_pardot_marketing_sync":true,"snowflake_bigquery_dwh_export":true,"salesforce_hubspot_crm_native_app":true,"automated_crm_record_updating_sync":true,"third_party_vendor_waterfall_routing":true,"corporate_firmographic_data_appending":true,"gdpr_and_ccpa_prospect_data_compliance":true,"waterfall_data_enrichment_for_email_finding":true,"web_scraping_and_linkedin_profile_ingestion":true,"multi_channel_sequencing_email_and_linkedin_dm":true,"two_way_crm_sync_to_prevent_duplicate_outreach":true}` | `{"soc2_type_ii":true,"deployment_model":"cloud_managed_saas","technographic_data_appending":true,"salesforce_hubspot_crm_native_app":true,"automated_crm_record_updating_sync":true}` |
| integrations.count | 50 | 11 |
| integrations.list | `[{"name":"Snowflake"},{"name":"BigQuery"},{"name":"Databricks"},{"name":"Postgres"},{"name":"Fivetran"},{"name":"Salesforce"},{"name":"Marketo"},{"name":"Pardot"},{"name":"ActiveCampaign"},{"name":"Google Sheets"},{"name":"Google Slides"},{"name":"Google Docs"},{"name":"Notion"},{"name":"LinkedIn"},{"name":"YouTube"},{"name":"Semrush"},{"name":"Similarweb"},{"name":"Reddit"},{"name":"Gong"},{"name":"Loom"},{"name":"Bitly"},{"name":"LeadIQ"},{"name":"Better Contact"},{"name":"ContactOut"},{"name":"Wiza"},{"name":"Minerva"},{"name":"HG Insights"},{"name":"Octave"},{"name":"Crunchbase"},{"name":"Webflow"},{"name":"Forager"},{"name":"Dealroom"},{"name":"Limadata"},{"name":"Zeliq"},{"name":"Champify"},{"name":"Crossbeam"},{"name":"Trigify"},{"name":"The Swarm"},{"name":"Oakie AI"},{"name":"Trust Radius"},{"name":"Ocean IO"},{"name":"Adbeat"},{"name":"Upcell"},{"name":"Trestle"},{"name":"SMARTe"},{"name":"HubSpot","native":true,"category":"crm","direction":"bidirectional"},{"name":"Dynamics 365","native":true,"category":"crm","direction":"bidirectional"},{"name":"Google BigQuery","native":true,"category":"data_warehouse","direction":"bidirectional"},{"name":"Gong Engage","native":true,"category":"sales_engagement","direction":"outbound"},{"name":"Airtable","native":true,"category":"productivity","direction":"bidirectional"},{"name":"Typeform","native":true,"category":"forms","direction":"inbound"},{"name":"RocketReach","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Beauhurst","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"RB2B","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Reverse Contact","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Demandbase","native":true,"category":"intent_signals","direction":"inbound"},{"name":"Madkudu","native":true,"category":"scoring","direction":"inbound"},{"name":"Spade","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"BetterContact","native":true,"category":"data","direction":"inbound"}]` | `[{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Pipedrive"},{"name":"Clay"},{"name":"Zapier"},{"name":"Make"},{"name":"n8n"},{"name":"Attio"},{"name":"Zoho CRM"},{"name":"Custom webhook"},{"name":"MCP"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"DK","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free","features":["Unlimited seats and tables","Multi-provider waterfalls","Claygent enrichment","Clay Sequencer for email","200 rows per table"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Includes unlimited seats and tables, multi-provider waterfalls, and Claygent enrichment","contactSales":false,"includedLimits":{"rows_per_table":"200","actions_per_month":"500","data_credits_per_month":"100"}},{"free":false,"name":"Starter","summary":"From $185/month","features":["Phone number enrichment","Job change and signal tracking","Email campaign integrations","50,000 rows per table"],"commitment":"monthly","components":[{"kind":"fixed","amount":185,"period":"month","currency":"USD"}],"description":"For individuals and small teams automating prospecting workflows","contactSales":false,"includedLimits":{"rows_per_table":"50000","actions_per_month":"15000","data_credits_per_month":"2500"}},{"free":false,"name":"Growth","features":["CRM auto-sync and enrichment","HTTP API integrations","Webhook automation","Web intent signal tracking","Audience pushes to ads platforms","Priority support"],"components":[{"kind":"fixed","amount":60,"period":"month","currency":"USD"}],"description":"For teams with CRM-based workflows and growth campaigns","contactSales":false,"includedLimits":{"actions_per_month":"40000","data_credits_per_month":"6000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing with annual commitment","features":["Unlimited Audiences across sources","Unlimited row bulk enrichment","Clay API access","Data warehouse syncs","SSO and RBAC permissions management","Additional Ads audiences","Dedicated Growth Strategist"],"commitment":"annual","description":"For GTM teams running at scale with enterprise-grade security and support","contactSales":true,"includedLimits":{"actions_per_month":"200000+","data_credits_per_month":"100000+"}}],"addOns":[{"name":"Additional Data Credits","components":[{"per":{"qty":1,"unit":"credit"},"kind":"metered","amount":0.05,"currency":"USD"}]}],"summary":"Free tier available. Paid plans from $60–$185/month, plus custom Enterprise pricing. Usage-based Data Credits ($0.05+ each) and Actions included per tier.","currency":"USD","freeTier":true,"sourceUrl":"https://www.clay.com/pricing","retrievedAt":"2026-10-12T16:05:21.399Z","startingPrice":{"amount":60,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"hybrid","plans":[{"free":false,"name":"Pay as you go","summary":"$0.084/credit","features":["Verified emails and phone numbers","API and platform access","Browser extension","Credits valid for 3 months"],"components":[{"per":{"qty":1,"unit":"credit"},"kind":"metered","amount":0.084,"currency":"USD"}],"description":"Purchase credits individually without subscription commitment","contactSales":false},{"free":false,"name":"Annual subscription","summary":"$567/year (9,000+ credits at $0.063/credit)","features":["9,000 credits per year minimum","Credits valid for 12 months","$0.063 per credit rate","Free data exports","AI-powered lookalike filtering","Platform and API access","Waterfall enrichment across 16+ data sources","Double email verification including catch-all detection","Direct phone numbers","HubSpot and Pipedrive integrations","Browser extension","Unlimited team seats","25% discount on additional pay-as-you-go credits"],"commitment":"annual","components":[{"kind":"fixed","amount":567,"period":"year","currency":"USD"}],"description":"Yearly credit allowance with 25% discount on credit rate","contactSales":false,"includedLimits":{"credits":"9000"}}],"summary":"Annual subscription from $567/year (9,000 credits), or $0.084/credit pay-as-you-go","currency":"USD","freeTier":false,"sourceUrl":"https://www.ocean.io/pricing","retrievedAt":"2026-08-19T13:44:15.668Z","startingPrice":{"amount":567,"period":"year","currency":"USD"},"billingPeriods":["year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | high | low |
| pricing.starting_price | `{"amount":60,"currency":"USD"}` | `{"amount":567,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| security.certifications | - | `[{"name":"SOC 2 Type II","status":"active"}]` |
| security.gdpr | yes | yes |
| security.soc2 | yes | yes |
| security.trust_center | - | https://www.ocean.io/privacy |

## Capabilities (Lead Enrichment)

| Capability | Clay | Ocean.io |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | Cloud managed saas | Cloud managed saas |
| Real time inbound form shortening webhook | - | - |
| Automated CRM record updating sync | ✓ | ✓ |
| Third party vendor waterfall routing | ✓ | - |
| Personal to corporate email mapping | - | - |
| Corporate firmographic data appending | ✓ | - |
| Technographic data appending | ✓ | ✓ |
| Salesforce hubspot CRM native app | ✓ | ✓ |
| Marketo pardot marketing sync | ✓ | - |
| Snowflake bigquery dwh export | ✓ | - |
| SOC2 type ii | - | ✓ |
| ISO 27001 | - | - |
| Pricing model | Flat subscription | - |

*Source: vioscaleAI. Generated 2026-10-16T03:18:22.037Z. "-" = undocumented, not absent.*