vioscaleAI
Comparison

Clay vs Instantly.ai

On the evidence we track, Clay leads this comparison with a composite score of 63/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Clay full profile →Instantly.ai full profile →
Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
★Clay63
Instantly.ai56
Score
vioscaleAI score
Clay63 / 100medium · 54%
Instantly.ai56 / 100medium · 51%
Pricing
Free tier
Clay✓
Instantly.ai✗
Model
Clayfreemium
Instantly.aicommercial
Price level
Clayhigh
Instantly.aihigh
Starting price
Clay$60
Instantly.ai$94
Transparent
Clay✓
Instantly.ai✓
Integrations
Count
Clay50
Instantly.ai2
Security
Gdpr
Clay✓
Instantly.ai–
Soc2
Clay✓
Instantly.ai–
Market
Availability
Content
Faq
Clay6 items
Instantly.ai6 items

Capabilities

Feature-by-feature on the axes that matter for ai sdr sales agents. “-” means undocumented, not absent.

Capabilities
Deployment model
Claycloud_managed_saas
Instantly.aiFeature of broader sales platform
Autonomous inbox reply handling and objection rebuttals
Clay-
Instantly.ai✓
Web scraping and linkedin profile ingestion
Clay✓
Instantly.ai✓
Meeting booking via native calendar integration
Clay-
Instantly.ai✗
Two way CRM sync to prevent duplicate outreach
Clay✓
Instantly.ai✓
Multi channel sequencing email and linkedin dm
Clay✓
Instantly.ai✓
Playbook based guardrails for brand tone
Clay-
Instantly.ai✗
Waterfall data enrichment for email finding
Clay✓
Instantly.ai✓
Human in the loop draft approval mode
Clay-
Instantly.ai✗
Deliverability and spam reputation warmup
Clay-
Instantly.ai✓
SOC2 type ii
Clay-
Instantly.ai✗
GDPR and CCPA prospect data compliance
Clay✓
Instantly.ai✗
Pricing model
Clayflat_subscription
Instantly.aiFlat monthly digital worker

What each one is

The product in its own terms, so the numbers below have context.

Clay

Leader

Combines enriched data from multiple vendors with workflow automation, enabling teams to build and launch prospecting, lead enrichment, and customer engagement campaigns. Integrates with CRM systems, data warehouses, and marketing tools for orchestrated campaign execution.

Independently observed

Instantly.ai

A sales engagement and lead intelligence platform that automates email sequencing, prospect research, and inbox management using AI agents to help teams scale B2B outreach with optimized deliverability.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Clay

Leader
from $60/moHybridFree tier

Free tier available. Paid plans from $60–$185/month, plus custom Enterprise pricing. Usage-based Data Credits ($0.05+ each) and Actions included per tier.

  • FreeFree
    • Unlimited seats and tables
    • Multi-provider waterfalls
    • Claygent enrichment
    • Clay Sequencer for email
    • 200 rows per table
  • StarterFrom $185/month
    • Phone number enrichment
    • Job change and signal tracking
    • Email campaign integrations
    • 50,000 rows per table
  • Growth$60/mo
    • CRM auto-sync and enrichment
    • HTTP API integrations
    • Webhook automation
    • Web intent signal tracking
    • Audience pushes to ads platforms
    • +1 more
  • EnterpriseContact sales
    • Unlimited Audiences across sources
    • Unlimited row bulk enrichment
    • Clay API access
    • Data warehouse syncs
    • SSO and RBAC permissions management
    • +2 more
as of verify ↗

Instantly.ai

from $94/moSubscription

From $94/month. Annual billing available with 10% discount.

  • Starter$94/month (or $85/month billed annually)
    • Database of 450M+ B2B Leads
    • AI Sales Agent
    • Outreach capabilities
  • Scale$194/month (or $175/month billed annually)
    • Everything in Starter
    • AI Reply Agent
    • Unibox replies
    • Advanced deliverability features
    • Premium Live Support
  • Agency$555/month (or $500/month billed annually)
    • Everything in Scale
    • SISR System (Server & IP Sharding and Rotation)
  • EnterpriseContact sales
    • Everything in Agency
    • Private Deliverability Network
    • Dedicated Account Manager
    • Shared Slack Channel
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Clay✓
Instantly.ai✓
Deployment
Cloud / SaaS
Clay✓
Instantly.ai✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (4)
  • Better Contact
  • Trigify
  • HubSpot
  • BetterContact

Clay

Leader
59 total - 55 not shared
  • Snowflake
  • BigQuery
  • Databricks
  • Postgres
  • Fivetran
  • Salesforce
  • Marketo
  • Pardot
  • ActiveCampaign
  • Google Sheets
  • Google Slides
  • Google Docs
  • Notion
  • LinkedIn
  • YouTube
  • Semrush
  • Similarweb
  • Reddit
  • Gong
  • Loom
  • Bitly
  • LeadIQ
  • ContactOut
  • Wiza
  • +31 more
Independently observed

Instantly.ai

8 total - 5 not shared
  • Slack
  • Perplexity
  • Aimfox
  • OpenAI
  • Anthropic
Independently observed
Still deciding?

Clay or Instantly.ai: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.