# Clay vs Instantly.ai

**Leader by vioscaleAI score:** Clay

| Attribute | Clay | Instantly.ai |
|---|---|---|
| **vioscaleAI score** | 63.3 (54% (medium)) | 55.9 (51% (medium)) |
| content.faq | `[{"answer":"Clay connects to over 200 data sources and AI models to help sales, marketing, and operations teams enrich prospect databases, automate outreach sequences, and personalize customer engagement through triggered workflows and integrated data enrichment. It is indexed under Lead Enrichment.","source":"https://www.clay.com/pricing","question":"What is Clay?","confidence":0.6},{"answer":"Clay offers a free tier, so you can start without paying. Paid plans start at $185 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.clay.com/pricing","question":"Is Clay free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Clay. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.clay.com/pricing","question":"What platforms does Clay support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Clay, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.clay.com/pricing","question":"Can Clay be self-hosted?","confidence":0.6},{"answer":"We have confirmed 56 integrations for Clay, including Snowflake, BigQuery, Databricks, Postgres, Fivetran, Salesforce, Marketo and Pardot, plus 48 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.clay.com/pricing","question":"What does Clay integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Clay. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Clay not holding them. Always confirm compliance directly before you rely on it.","source":"https://clay.com","question":"What security certifications does Clay have?","confidence":0.48}]` | `[{"answer":"Platform for scaling cold email campaigns across multiple accounts with AI-powered email drafting, autonomous reply handling, and integrated lead enrichment, designed for managing large-volume outreach with built-in deliverability optimization and CRM connectivity. It is indexed under AI Sdr Sales Agents.","source":"https://instantly.ai/pricing","question":"What is Instantly.ai?","confidence":0.6},{"answer":"Instantly.ai is a paid product; published pricing starts at $47 per month. It is sold across 6 plans (Growth, Starter, Scale and Hypergrowth). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://instantly.ai/pricing","question":"How much does Instantly.ai cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Instantly.ai. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://instantly.ai/pricing","question":"What platforms does Instantly.ai support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Instantly.ai, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://instantly.ai/pricing","question":"Can Instantly.ai be self-hosted?","confidence":0.6},{"answer":"We have confirmed 6 integrations for Instantly.ai, including Slack, HubSpot, BetterContact, Trigify, Perplexity and Aimfox. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://instantly.ai/pricing","question":"What does Instantly.ai integrate with?","confidence":0.6},{"answer":"Instantly.ai is available worldwide. Its primary market is the United States.","source":"https://instantly.ai/pricing","question":"Where is Instantly.ai available?","confidence":0.5}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Combines enriched data from multiple vendors with workflow automation, enabling teams to build and launch prospecting, lead enrichment, and customer engagement campaigns. Integrates with CRM systems, data warehouses, and marketing tools for orchestrated campaign execution. | A sales engagement and lead intelligence platform that automates email sequencing, prospect research, and inbox management using AI agents to help teams scale B2B outreach with optimized deliverability. |
| features.capabilities | `{"pricing_model":"flat_subscription","deployment_model":"cloud_managed_saas","technographic_data_appending":true,"marketo_pardot_marketing_sync":true,"snowflake_bigquery_dwh_export":true,"salesforce_hubspot_crm_native_app":true,"automated_crm_record_updating_sync":true,"third_party_vendor_waterfall_routing":true,"corporate_firmographic_data_appending":true,"gdpr_and_ccpa_prospect_data_compliance":true,"waterfall_data_enrichment_for_email_finding":true,"web_scraping_and_linkedin_profile_ingestion":true,"multi_channel_sequencing_email_and_linkedin_dm":true,"two_way_crm_sync_to_prevent_duplicate_outreach":true}` | `{"iso_27001":false,"soc2_type_ii":false,"pricing_model":"flat_monthly_digital_worker","deployment_model":"feature_of_broader_sales_platform","hubspot_pipedrive_smb_crm_sync":true,"salesforce_enterprise_crm_sync":false,"gmail_outlook_inbox_native_sync":true,"native_voip_click_to_call_dialer":false,"b2b_contact_lead_database_embedded":true,"bi_directional_crm_activity_logging":true,"ai_email_drafting_and_personalization":true,"human_in_the_loop_draft_approval_mode":false,"gdpr_and_ccpa_prospect_data_compliance":false,"email_warmup_and_spam_prevention_network":true,"playbook_based_guardrails_for_brand_tone":false,"deliverability_and_spam_reputation_warmup":true,"multi_step_email_call_linkedin_sequencing":true,"waterfall_data_enrichment_for_email_finding":true,"web_scraping_and_linkedin_profile_ingestion":true,"multi_channel_sequencing_email_and_linkedin_dm":true,"two_way_crm_sync_to_prevent_duplicate_outreach":true,"meeting_booking_via_native_calendar_integration":false,"autonomous_inbox_reply_handling_and_objection_rebuttals":true}` |
| integrations.count | 50 | 2 |
| integrations.list | `[{"name":"Snowflake"},{"name":"BigQuery"},{"name":"Databricks"},{"name":"Postgres"},{"name":"Fivetran"},{"name":"Salesforce"},{"name":"Marketo"},{"name":"Pardot"},{"name":"ActiveCampaign"},{"name":"Google Sheets"},{"name":"Google Slides"},{"name":"Google Docs"},{"name":"Notion"},{"name":"LinkedIn"},{"name":"YouTube"},{"name":"Semrush"},{"name":"Similarweb"},{"name":"Reddit"},{"name":"Gong"},{"name":"Loom"},{"name":"Bitly"},{"name":"LeadIQ"},{"name":"Better Contact"},{"name":"ContactOut"},{"name":"Wiza"},{"name":"Minerva"},{"name":"HG Insights"},{"name":"Octave"},{"name":"Crunchbase"},{"name":"Webflow"},{"name":"Forager"},{"name":"Dealroom"},{"name":"Limadata"},{"name":"Zeliq"},{"name":"Champify"},{"name":"Crossbeam"},{"name":"Trigify"},{"name":"The Swarm"},{"name":"Oakie AI"},{"name":"Trust Radius"},{"name":"Ocean IO"},{"name":"Adbeat"},{"name":"Upcell"},{"name":"Trestle"},{"name":"SMARTe"},{"name":"HubSpot","native":true,"category":"crm","direction":"bidirectional"},{"name":"Dynamics 365","native":true,"category":"crm","direction":"bidirectional"},{"name":"Google BigQuery","native":true,"category":"data_warehouse","direction":"bidirectional"},{"name":"Gong Engage","native":true,"category":"sales_engagement","direction":"outbound"},{"name":"Airtable","native":true,"category":"productivity","direction":"bidirectional"},{"name":"Typeform","native":true,"category":"forms","direction":"inbound"},{"name":"RocketReach","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Beauhurst","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"RB2B","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Reverse Contact","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Demandbase","native":true,"category":"intent_signals","direction":"inbound"},{"name":"Madkudu","native":true,"category":"scoring","direction":"inbound"},{"name":"Spade","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"BetterContact","native":true,"category":"data","direction":"inbound"}]` | `[{"name":"Slack"},{"name":"HubSpot"},{"name":"BetterContact"},{"name":"Trigify"},{"name":"Perplexity"},{"name":"Aimfox","native":true,"category":"LinkedIn Automation","direction":"bidirectional"},{"name":"OpenAI","native":true,"category":"ai"},{"name":"Anthropic","native":true,"category":"ai"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free","features":["Unlimited seats and tables","Multi-provider waterfalls","Claygent enrichment","Clay Sequencer for email","200 rows per table"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Includes unlimited seats and tables, multi-provider waterfalls, and Claygent enrichment","contactSales":false,"includedLimits":{"rows_per_table":"200","actions_per_month":"500","data_credits_per_month":"100"}},{"free":false,"name":"Starter","summary":"From $185/month","features":["Phone number enrichment","Job change and signal tracking","Email campaign integrations","50,000 rows per table"],"commitment":"monthly","components":[{"kind":"fixed","amount":185,"period":"month","currency":"USD"}],"description":"For individuals and small teams automating prospecting workflows","contactSales":false,"includedLimits":{"rows_per_table":"50000","actions_per_month":"15000","data_credits_per_month":"2500"}},{"free":false,"name":"Growth","features":["CRM auto-sync and enrichment","HTTP API integrations","Webhook automation","Web intent signal tracking","Audience pushes to ads platforms","Priority support"],"components":[{"kind":"fixed","amount":60,"period":"month","currency":"USD"}],"description":"For teams with CRM-based workflows and growth campaigns","contactSales":false,"includedLimits":{"actions_per_month":"40000","data_credits_per_month":"6000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing with annual commitment","features":["Unlimited Audiences across sources","Unlimited row bulk enrichment","Clay API access","Data warehouse syncs","SSO and RBAC permissions management","Additional Ads audiences","Dedicated Growth Strategist"],"commitment":"annual","description":"For GTM teams running at scale with enterprise-grade security and support","contactSales":true,"includedLimits":{"actions_per_month":"200000+","data_credits_per_month":"100000+"}}],"addOns":[{"name":"Additional Data Credits","components":[{"per":{"qty":1,"unit":"credit"},"kind":"metered","amount":0.05,"currency":"USD"}]}],"summary":"Free tier available. Paid plans from $60–$185/month, plus custom Enterprise pricing. Usage-based Data Credits ($0.05+ each) and Actions included per tier.","currency":"USD","freeTier":true,"sourceUrl":"https://www.clay.com/pricing","retrievedAt":"2026-10-12T16:05:21.399Z","startingPrice":{"amount":60,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$94/month (or $85/month billed annually)","features":["Database of 450M+ B2B Leads","AI Sales Agent","Outreach capabilities"],"components":[{"kind":"fixed","amount":94,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"emails_monthly":"5,000","credits_monthly":"1,500","uploaded_contacts":"1,000"}},{"free":false,"name":"Scale","summary":"$194/month (or $175/month billed annually)","features":["Everything in Starter","AI Reply Agent","Unibox replies","Advanced deliverability features","Premium Live Support"],"components":[{"kind":"fixed","amount":194,"period":"month","currency":"USD"}],"description":"Most popular","contactSales":false,"includedLimits":{"emails_monthly":"100,000","credits_monthly":"5,000","uploaded_contacts":"25,000"}},{"free":false,"name":"Agency","summary":"$555/month (or $500/month billed annually)","features":["Everything in Scale","SISR System (Server & IP Sharding and Rotation)"],"components":[{"kind":"fixed","amount":555,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"emails_monthly":"500,000","credits_monthly":"10,000","uploaded_contacts":"100,000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing available","features":["Everything in Agency","Private Deliverability Network","Dedicated Account Manager","Shared Slack Channel"],"contactSales":true}],"summary":"From $94/month. Annual billing available with 10% discount.","currency":"USD","freeTier":false,"sourceUrl":"https://instantly.ai/pricing","retrievedAt":"2026-10-13T11:15:57.622Z","startingPrice":{"amount":94,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | high | high |
| pricing.starting_price | `{"amount":60,"currency":"USD"}` | `{"amount":94,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| security.gdpr | yes | - |
| security.soc2 | yes | - |

## Capabilities (AI Sdr Sales Agents)

| Capability | Clay | Instantly.ai |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | cloud_managed_saas | Feature of broader sales platform |
| Autonomous inbox reply handling and objection rebuttals | - | ✓ |
| Web scraping and linkedin profile ingestion | ✓ | ✓ |
| Meeting booking via native calendar integration | - | ✗ |
| Two way CRM sync to prevent duplicate outreach | ✓ | ✓ |
| Multi channel sequencing email and linkedin dm | ✓ | ✓ |
| Playbook based guardrails for brand tone | - | ✗ |
| Waterfall data enrichment for email finding | ✓ | ✓ |
| Human in the loop draft approval mode | - | ✗ |
| Deliverability and spam reputation warmup | - | ✓ |
| SOC2 type ii | - | ✗ |
| GDPR and CCPA prospect data compliance | ✓ | ✗ |
| Pricing model | flat_subscription | Flat monthly digital worker |

*Source: vioscaleAI. Generated 2026-10-16T21:27:45.395Z. "-" = undocumented, not absent.*