Comparison

Brevo vs Omnisend

On the evidence we track, Omnisend leads this comparison with a composite score of 63/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Brevo54
★Omnisend63
Score
vioscaleAI score
Brevo54 / 100medium · 73%
Omnisend63 / 100medium · 62%
Pricing
Free tier
Brevo✓
Omnisend✓
Model
Omnisendfreemium
Price level
Brevolow
Omnisendlow
Starting price
Brevo–
Omnisend$16
Transparent
Brevo✗
Omnisend✗
Integrations
Count
Brevo150
Omnisend280
Security
Disclosure policy
Brevo–
Omnisend✓
Gdpr
Brevo✓
Omnisend✓
Iso27001
Brevo✓
Omnisend–
Reliability
Sla pct
Brevo99
Omnisend–
Status page
Brevo✓
Omnisend✓
Content
Faq
Brevo6 items
Omnisend7 items

Capabilities

Feature-by-feature on the axes that matter for email marketing. “-” means undocumented, not absent.

Pricing
Free tier
Brevo✓
Omnisend✓
Pricing unit
BrevoPer contact / subscriber
OmnisendPer contact / subscriber
Automation
Visual automation / journey builder
Brevo✓
Omnisend✓
A/B testing
Brevo✓
Omnisend✓
Channels
SMS channel
BrevoIncluded
OmnisendIncluded
Push / mobile channel
Brevo✓
Omnisend✓
Integration
Native e-commerce integration
Brevo✓
Omnisend✓
Integration / marketplace breadth
Brevo150+ leading digital tools
OmnisendPlatform integrations with Shopify, Facebook, Google; audience sync for ads reta
Content
Landing pages / forms builder
Brevo-
Omnisend✓
Deliverability
Dedicated IP option
Brevo-
Omnisend-
Deliverability / inbox tooling
BrevoBasic
OmnisendBasic
Targeting
Segmentation depth
BrevoBehavioural
OmnisendBehavioural
Deployment
Self-hostable
Brevo-
Omnisend✗
Compliance
EU / regional data residency
Brevo-
Omnisend✓

What each one is

The product in its own terms, so the numbers below have context.

Brevo

A customer engagement platform combining multichannel messaging (email, SMS, WhatsApp), marketing automation, sales pipeline management, and customer data capabilities.

Independently observed

Omnisend

Leader

A cloud-based platform combining email, SMS, and push notifications with AI-powered automation, segmentation, and forms designed for ecommerce stores.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Brevo

FreeFree tier

Free tier with up to 2,000 contacts. Paid plans available (pricing not detailed in provided text).

  • FreeFree
    • Email marketing
    • SMS marketing
    • Marketing automation
    • Drag-and-drop editor
    • Ready-to-use templates
    • +2 more
as of verify ↗

Omnisend

Leader
SubscriptionFree tier

Free plan with 500 emails/month. Paid plans at undisclosed rates. SMS metered at $0.007 per message (high-volume US rate).

  • FreeFree
    • Email campaigns
    • SMS
    • Web push notifications
    • Automation workflows
    • Segmentation
    • +2 more
  • StandardPrice not displayed
  • ProPrice not displayed; includes SMS bonus
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Brevo✓
Omnisend✓
Deployment
Cloud / SaaS
Brevo✓
Omnisend✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Brevo

5 total
  • 8x8
  • Zapier
  • Make
  • n8n
  • ActiveCampaign
Independently observed

Omnisend

Leader
21 total
  • Shopify
  • Facebook
  • Google
  • Facebook Custom Audiences
  • Google Customer Match
  • Wufoo
  • Recurpay
  • Fourthwall
  • Aircall
  • Chargebee
  • Zendesk
  • Unbounce
  • Triple Whale
  • Stripe
  • BigCommerce
  • Facebook Lead Ads
  • Google Ads
  • Canva
  • Gorgias
  • Typeform
  • Yotpo
Independently observed
Still deciding?

Brevo or Omnisend: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.