# Attribution vs Triple Whale

| Attribute | Attribution | Triple Whale |
|---|---|---|
| **vioscaleAI score** | 51.1 (26% (low)) | 52.2 (53% (medium)) |
| content.faq | `[{"answer":"Marketing attribution platform that aligns campaign performance measurement with actual revenue and business outcomes It is indexed under Marketing Attribution.","source":"https://www.attributionapp.com","question":"What is Attribution?","confidence":0.7},{"answer":"Attribution is a paid product; published pricing starts at $199 per month. It is sold across 3 plans (Pro, Shopify and Custom). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.attributionapp.com/pricing/","question":"How much does Attribution cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Attribution. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.attributionapp.com/pricing/","question":"What platforms does Attribution support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Attribution, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.attributionapp.com/pricing/","question":"Can Attribution be self-hosted?","confidence":0.6},{"answer":"We have confirmed 24 integrations for Attribution, including Google Ads, Meta, TikTok, LinkedIn Ads, Reddit, Pinterest, Quora and Microsoft Ads, plus 16 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.attributionapp.com/pricing/","question":"What does Attribution integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Attribution. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Attribution not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.attributionapp.com/privacy/","question":"What security certifications does Attribution have?","confidence":0.7},{"answer":"Attribution is available worldwide. Its primary market is the United States. The vendor is headquartered in the United States.","source":"https://www.attributionapp.com/pricing/","question":"Where is Attribution available?","confidence":0.75}]` | `[{"answer":"An analytics and automation platform for e-commerce merchants that aggregates data from online stores, advertising platforms, and customer channels to measure marketing effectiveness and automate optimization actions across your business. It is indexed under Marketing Attribution.","source":"https://www.triplewhale.com/pricing","question":"What is Triple Whale?","confidence":0.6},{"answer":"Triple Whale offers a free tier, so you can start without paying. Paid plans are also available: Free, Foundation, Automate and Enterprise. Pricing changes often, so verify at source before relying on it.","source":"https://www.triplewhale.com/pricing","question":"Is Triple Whale free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Triple Whale. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.triplewhale.com/pricing","question":"What platforms does Triple Whale support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Triple Whale, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.triplewhale.com/pricing","question":"Can Triple Whale be self-hosted?","confidence":0.6},{"answer":"We have confirmed 30 integrations for Triple Whale, including Shopify, BigCommerce, WooCommerce, Stripe, Meta, Google Ads, TikTok and Slack, plus 22 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.triplewhale.com/pricing","question":"What does Triple Whale integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Triple Whale. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Triple Whale not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.triplewhale.com/pricing","question":"What security certifications does Triple Whale have?","confidence":0.6}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | - | An AI operating system for ecommerce that consolidates data from all sales and marketing channels, applies multi-touch attribution and marketing mix modeling for performance insights, and includes Moby—an AI assistant that generates actionable recommendations and automates routine business operations. |
| features.capabilities | - | `{"iso_27001":false,"soc2_type_ii":true,"pricing_model":"per_store_revenue_tier","marketing_mix_modeling_mmm":true,"meta_google_tiktok_ads_api_sync":true,"daily_ad_spend_cost_ingestion_api":true,"salesforce_hubspot_crm_revenue_sync":false,"multi_touch_attribution_mta_modeling":true,"post_purchase_survey_zero_party_data":true,"server_side_first_party_pixel_tracking":true,"shopify_woocommerce_ecommerce_revenue_sync":true,"b2b_account_level_pipeline_revenue_attribution":false}` |
| integrations.count | 24 | 28 |
| integrations.list | `[{"name":"Google Ads"},{"name":"Meta"},{"name":"TikTok"},{"name":"LinkedIn Ads"},{"name":"Reddit"},{"name":"Pinterest"},{"name":"Quora"},{"name":"Microsoft Ads"},{"name":"Shopify"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Pipedrive"},{"name":"Twilio Segment"},{"name":"RudderStack"},{"name":"Klaviyo"},{"name":"Marketo"},{"name":"Heap"},{"name":"WordPress"},{"name":"Unbounce"},{"name":"Recurly"},{"name":"Zoho"},{"name":"Snowflake"},{"name":"BigQuery"},{"name":"Databricks"}]` | `[{"name":"Shopify"},{"name":"BigCommerce"},{"name":"WooCommerce"},{"name":"Stripe"},{"name":"Meta"},{"name":"Google Ads"},{"name":"TikTok"},{"name":"Slack"},{"name":"Klaviyo"},{"name":"Okendo"},{"name":"Taboola"},{"name":"Outbrain"},{"name":"Criteo"},{"name":"Yotpo"},{"name":"Amazon"},{"name":"Magento","category":"ecommerce","direction":"bidirectional"},{"name":"Salesforce Commerce Cloud","category":"ecommerce","direction":"bidirectional"},{"name":"TikTok Ads","category":"advertising","direction":"bidirectional"},{"name":"Microsoft Ads","category":"advertising","direction":"bidirectional"},{"name":"Pinterest Ads","category":"advertising","direction":"bidirectional"},{"name":"Amazon Ads","category":"advertising","direction":"bidirectional"},{"name":"Walmart Connected Ads","category":"advertising","direction":"bidirectional"},{"name":"ChatGPT Ads","category":"advertising"},{"name":"Amazon Sales","category":"marketplace","direction":"inbound"},{"name":"Walmart Marketplace","category":"marketplace","direction":"inbound"},{"name":"TikTok Shop","category":"marketplace","direction":"inbound"},{"name":"Google Search Console","category":"analytics","direction":"inbound"},{"name":"Google Analytics","category":"analytics","direction":"inbound"},{"name":"Recharge","category":"subscriptions","direction":"inbound"},{"name":"Skio","category":"subscriptions","direction":"inbound"},{"name":"Kno","category":"surveys","direction":"inbound"},{"name":"Google Sheets","category":"data","direction":"outbound"},{"name":"Google Cloud Storage","category":"data_warehouse","direction":"outbound"},{"name":"Gorgias","category":"customer_service","direction":"inbound"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Pro","summary":"$399/mo, billed monthly","features":["All 5 attribution models (first touch, last touch, linear, time decay, position-based)","All digital ad channel connectors","HubSpot CRM lifecycle and deal-stage sync","Salesforce opportunity and closed-won mapping","Twilio Segment CDP connector and profile sync","Email support","Optional managed onboarding","ROAS model comparison","Channel performance reporting"],"commitment":"monthly","components":[{"kind":"fixed","amount":399,"period":"month","currency":"USD"}],"description":"For growing teams tracking full funnel across CRM and CDP platforms like HubSpot, Twilio Segment, or Salesforce","contactSales":false,"includedLimits":{"monthly_tracked_visitors":"10,000"}},{"free":false,"name":"Shopify","summary":"$199/mo","commitment":"monthly","components":[{"kind":"fixed","amount":199,"period":"month","currency":"USD"}],"description":"Dedicated plan for Shopify ecommerce stores tracking customer journeys from ad click to purchase and repeat revenue","contactSales":false},{"free":false,"name":"Custom","summary":"Tailored pricing via contact sales","features":["Everything in Pro","Multi-project and workspace support","Data warehouse tooling (Snowflake, BigQuery, Databricks)","Account-based attribution","Custom lookback windows","Custom monthly tracked visitor limits","Included managed onboarding","Custom seats and support tier"],"description":"Enterprise plan for organizations with complex stacks, account-based attribution, and warehouse-first tracking requirements","contactSales":true}],"addOns":[{"name":"Visitor overage","components":[{"per":{"qty":1000,"unit":"tracked_visitors"},"kind":"metered","amount":10,"currency":"USD"}]}],"summary":"From $199/mo (Shopify) to $399/mo (Pro). 14-day free trial. Annual billing saves 16%.","currency":"USD","freeTier":false,"sourceUrl":"https://www.attributionapp.com/pricing/","retrievedAt":"2026-08-19T14:43:10.158Z","freeTrialDays":14,"startingPrice":{"amount":199,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free, no commitment","description":"Free plan with no commitment","contactSales":false},{"free":false,"name":"Foundation","summary":"GMV-based pricing; includes measurement and Moby AI","features":["Multi-touch attribution powered by Triple Pixel","First-click and last-click attribution models","BI suite with custom dashboards","SQL editor","Customer segments","Post-purchase survey","Moby AI operator","Unlimited users","Multi-store integration"],"commitment":"annual","description":"Core measurement and AI capabilities including attribution and reporting","contactSales":false},{"free":false,"name":"Automate","summary":"Foundation + automations and specialist agents","features":["All Foundation features","Automations for recurring tasks and triggers","Moby Specialists for specific domains","Expanded Moby usage allotment","Automated monitoring and alerts","Automated reporting"],"commitment":"annual","description":"Foundation capabilities plus proactive automation and specialist agents","contactSales":false},{"free":false,"name":"Enterprise","summary":"All-inclusive platform with advanced measurement and enterprise security","features":["All Automate features","Compass unified measurement","Marketing mix modeling","Incrementality testing","Multi-brand reporting","SOC 2 Type II compliance","Single sign-on (SSO)","Comprehensive audit logs","Custom security review"],"commitment":"annual","description":"Complete platform with advanced measurement, security controls, and multi-brand capabilities","contactSales":true}],"summary":"GMV-based tiered subscription (Foundation, Automate, Enterprise) with free tier; billed monthly or annually with 2-month discount on annual prepay; all paid plans include unlimited users and multi-store integration","currency":"USD","freeTier":true,"sourceUrl":"https://www.triplewhale.com/pricing","retrievedAt":"2026-08-25T12:13:44.562Z","billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | high | low |
| pricing.starting_price | `{"amount":199,"currency":"USD"}` | - |
| pricing.transparent | yes | no |
| security.certifications | - | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"}]` |
| security.gdpr | yes | yes |
| security.soc2 | - | yes |
| security.trust_center | - | https://www.triplewhale.com/pages/privacy-notice |

## Capabilities (Marketing Attribution)

| Capability | Attribution | Triple Whale |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Multi touch attribution mta modeling | - | ✓ |
| Server side first party pixel tracking | - | ✓ |
| Post purchase survey zero party data | - | ✓ |
| Marketing mix modeling mmm | - | ✓ |
| B2B account level pipeline revenue attribution | - | ✗ |
| Daily ad spend cost ingestion API | - | ✓ |
| Meta google tiktok ads API sync | - | ✓ |
| Salesforce hubspot CRM revenue sync | - | ✗ |
| Shopify woocommerce ecommerce revenue sync | - | ✓ |
| SOC2 type ii | - | ✓ |
| ISO 27001 | - | ✗ |
| Pricing model | - | Per store revenue tier |

*Source: vioscaleAI. Generated 2026-10-16T21:48:34.390Z. "-" = undocumented, not absent.*