Comparison

Apollo.io vs Reply.io

On the evidence we track, Apollo.io leads this comparison with a composite score of 67/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
★Apollo.io67
Reply.io60
Score
vioscaleAI score
Apollo.io67 / 100medium · 70%
Reply.io60 / 100medium · 54%
Pricing
Free tier
Apollo.io✓
Reply.io✗
Model
Apollo.iofreemium
Reply.iocommercial
Price level
Apollo.iolow
Reply.iohigh
Starting price
Apollo.io–
Reply.io$69
Transparent
Apollo.io✗
Reply.io✓
Integrations
Count
Apollo.io11
Reply.io100
Security
Certifications
Reply.io–
Disclosure policy
Apollo.io✓
Reply.io✓
Gdpr
Apollo.io✓
Reply.io✓
Iso27001
Apollo.io✓
Reply.io–
Soc2
Apollo.io✓
Reply.io✓
Trust center
Reliability
Sla pct
Apollo.io99.9
Reply.io–
Status page
Apollo.io✓
Reply.io–
Content
Faq
Apollo.io6 items
Reply.io7 items

Capabilities

Feature-by-feature on the axes that matter for ai sdr sales agents. “-” means undocumented, not absent.

Capabilities
Deployment model
Apollo.ioFeature of broader sales platform
Reply.ioFeature of broader sales platform
Autonomous inbox reply handling and objection rebuttals
Apollo.io-
Reply.io✓
Web scraping and linkedin profile ingestion
Apollo.io-
Reply.io✓
Meeting booking via native calendar integration
Apollo.io-
Reply.io✓
Two way CRM sync to prevent duplicate outreach
Apollo.io-
Reply.io✓
Multi channel sequencing email and linkedin dm
Apollo.io✓
Reply.io✓
Playbook based guardrails for brand tone
Apollo.io-
Reply.io-
Waterfall data enrichment for email finding
Apollo.io-
Reply.io✓
Human in the loop draft approval mode
Apollo.io✓
Reply.io-
Deliverability and spam reputation warmup
Apollo.io✓
Reply.io✓
SOC2 type ii
Apollo.io✓
Reply.io-
GDPR and CCPA prospect data compliance
Apollo.io✓
Reply.io✓
Pricing model
Apollo.iohybrid
Reply.ioper_user_monthly

What each one is

The product in its own terms, so the numbers below have context.

Apollo.io

Leader

A connected system that consolidates prospect and account data from multiple sources and uses AI agents to automate the full prospecting workflow, from research and list building through outreach sequences and meeting scheduling.

Independently observed

Reply.io

Sales engagement platform that automates multichannel outreach campaigns with AI, integrating email, LinkedIn, calls, SMS, and WhatsApp. Includes real-time B2B lead database, email warmup for deliverability, CRM synchronization, and an autonomous AI agent for managing replies and booking meetings.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Apollo.io

Leader
SubscriptionFree tier
  • FreeFree
  • Basic-
  • Professional-
  • CustomContact sales
as of verify ↗

Reply.io

from $69/moSubscription14-day trial

From $29/user/month or $69/month per account. 14-day free trial. Contact sales for custom annual plans with volume pricing.

  • Contact Sales TierContact sales
    • Multichannel outreach
    • Email, LinkedIn, SMS, Calls, WhatsApp
    • AI personalization
    • CRM integrations
    • B2B database
  • Per User Plan$29/user/mo
    • Email automation
    • CRM integrations
    • Analytics
    • API access
  • Per Account Plan$69/mo
    • All-inclusive multichannel outreach
    • Email, LinkedIn, SMS, Calls
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Apollo.io✓
Reply.io✓
CLI
Apollo.io✓
Reply.io✗
Deployment
Cloud / SaaS
Apollo.io✓
Reply.io✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (4)
  • Salesforce
  • HubSpot
  • LinkedIn
  • Gmail

Apollo.io

Leader
12 total - 8 not shared
  • Outreach
  • SalesLoft
  • Marketo
  • Sendgrid
  • Microsoft Office
  • MCP (Model Context Protocol)
  • ChatGPT
  • Claude
Independently observed

Reply.io

23 total - 19 not shared
  • Pipedrive
  • Copper
  • Close
  • Google Workspace
  • Microsoft 365
  • LinkedIn Sales Navigator
  • Calendly
  • Google Calendar
  • Zapier
  • Make
  • Slack
  • WhatsApp
  • Google Postmaster
  • MailToaster.ai
  • Sales Navigator
  • SMS
  • SMTP
  • Outlook
  • n8n
Independently observed
Still deciding?

Apollo.io or Reply.io: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.