vioscale
Comparison

Apollo.io vs Instantly.ai

No clear leader: Instantly.ai (68.3) and Apollo.io (66.5) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Apollo.io full profile →Instantly.ai full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Apollo.io67
Instantly.ai68
Score
Vioscale score
Apollo.io67 / 100medium · 73%
Instantly.ai68 / 100low · 37%
Pricing
Free tier
Apollo.io✓
Instantly.ai✓
Model
Apollo.iofreemium
Instantly.aicommercial
Price level
Apollo.iolow
Instantly.aihigh
Starting price
Apollo.io–
Instantly.ai$94
Transparent
Apollo.io✗
Instantly.ai✓
Integrations
Count
Apollo.io9
Instantly.ai4
Security
Disclosure policy
Apollo.io✓
Instantly.ai–
Gdpr
Apollo.io✓
Instantly.ai–
Iso27001
Apollo.io✓
Instantly.ai–
Soc2
Apollo.io✓
Instantly.ai–
Reliability
Sla pct
Apollo.io99.9
Instantly.ai–
Status page
Apollo.io✓
Instantly.ai–
Market
Availability

Capabilities

Feature-by-feature on the axes that matter for ai sdr sales agents. “-” means undocumented, not absent.

Capabilities
Deployment model
Apollo.ioFeature of broader sales platform
Instantly.aiFeature of broader sales platform
Autonomous inbox reply handling and objection rebuttals
Apollo.io-
Instantly.ai✓
Web scraping and linkedin profile ingestion
Apollo.io-
Instantly.ai✓
Meeting booking via native calendar integration
Apollo.io-
Instantly.ai✗
Two way CRM sync to prevent duplicate outreach
Apollo.io-
Instantly.ai✓
Multi channel sequencing email and linkedin dm
Apollo.io✓
Instantly.ai✗
Playbook based guardrails for brand tone
Apollo.io-
Instantly.ai✗
Waterfall data enrichment for email finding
Apollo.io-
Instantly.ai✓
Human in the loop draft approval mode
Apollo.io✓
Instantly.ai✗
Deliverability and spam reputation warmup
Apollo.io-
Instantly.ai✓
SOC2 type ii
Apollo.io✓
Instantly.ai✗
GDPR and CCPA prospect data compliance
Apollo.io✓
Instantly.ai✗
Pricing model
Apollo.iohybrid
Instantly.aiFlat monthly digital worker

What each one is

The product in its own terms, so the numbers below have context.

Apollo.io

A platform providing millions of verified B2B contacts and company records, enabling automated email and multi-channel outreach campaigns, and integrating with major CRMs to streamline prospecting, lead engagement, and deal management workflows

Independently observed

Instantly.ai

Sales engagement platform providing AI-driven automation for cold email outreach, lead enrichment from multiple data sources, and autonomous reply handling. Includes integration with CRMs like HubSpot, 450M+ B2B contact database, and tools to monitor campaign performance through pipeline and revenue metrics.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Apollo.io

HybridFree tier

Free Starter plan. Paid plans available with monthly or annual billing. Credit-based consumption for API calls and data exports.

  • StarterFree
as of verify ↗

Instantly.ai

from $94/moSubscription

From $94/month. Annual billing saves 10%.

  • Starter$94/month; $85/month annual
    • AI Sales Agent
    • Database of 450M+ B2B leads
    • 1500 Instantly credits monthly
  • Scale$194/month; $175/month annual
    • Everything in Starter
    • AI Reply Agent
    • Unibox replies
    • Advanced deliverability features
    • Premium Live Support
  • Agency$555/month; $500/month annual
    • Everything in Scale
    • SISR System (private IP infrastructure)
    • Dedicated Account Manager
  • EnterpriseContact sales
    • Everything in Agency
    • Private Deliverability Network
    • Dedicated GTM Engineer
    • Custom infrastructure
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Apollo.io✓
Instantly.ai✓
CLI
Apollo.io✓
Instantly.ai✗
Deployment
Cloud / SaaS
Apollo.io✓
Instantly.ai✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • HubSpot

Apollo.io

9 total - 8 not shared
  • Salesforce
  • Outreach
  • SalesLoft
  • Marketo
  • Sendgrid
  • LinkedIn
  • Gmail
  • Microsoft Office
Independently observed

Instantly.ai

5 total - 4 not shared
  • Slack
  • BetterContact
  • Trigify
  • Perplexity
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.