vioscaleAI
Comparison

Apollo.io vs Instantly.ai

On the evidence we track, Apollo.io leads this comparison with a composite score of 67/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Apollo.io full profile →Instantly.ai full profile →
Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
★Apollo.io67
Instantly.ai56
Score
vioscaleAI score
Apollo.io67 / 100medium · 70%
Instantly.ai56 / 100medium · 51%
Pricing
Free tier
Apollo.io✓
Instantly.ai✗
Model
Apollo.iofreemium
Instantly.aicommercial
Price level
Apollo.iolow
Instantly.aihigh
Starting price
Apollo.io–
Instantly.ai$94
Transparent
Apollo.io✗
Instantly.ai✓
Integrations
Count
Apollo.io11
Instantly.ai2
Security
Certifications
Apollo.ioSOC 2 Type II, ISO 27001
Instantly.ai–
Disclosure policy
Apollo.io✓
Instantly.ai–
Gdpr
Apollo.io✓
Instantly.ai–
Iso27001
Apollo.io✓
Instantly.ai–
Soc2
Apollo.io✓
Instantly.ai–
Trust center
Reliability
Sla pct
Apollo.io99.9
Instantly.ai–
Status page
Apollo.io✓
Instantly.ai–
Market
Availability
Content
Faq
Apollo.io6 items
Instantly.ai6 items

Capabilities

Feature-by-feature on the axes that matter for ai sdr sales agents. “-” means undocumented, not absent.

Capabilities
Deployment model
Apollo.ioFeature of broader sales platform
Instantly.aiFeature of broader sales platform
Autonomous inbox reply handling and objection rebuttals
Apollo.io-
Instantly.ai✓
Web scraping and linkedin profile ingestion
Apollo.io-
Instantly.ai✓
Meeting booking via native calendar integration
Apollo.io-
Instantly.ai✗
Two way CRM sync to prevent duplicate outreach
Apollo.io-
Instantly.ai✓
Multi channel sequencing email and linkedin dm
Apollo.io✓
Instantly.ai✓
Playbook based guardrails for brand tone
Apollo.io-
Instantly.ai✗
Waterfall data enrichment for email finding
Apollo.io-
Instantly.ai✓
Human in the loop draft approval mode
Apollo.io✓
Instantly.ai✗
Deliverability and spam reputation warmup
Apollo.io✓
Instantly.ai✓
SOC2 type ii
Apollo.io✓
Instantly.ai✗
GDPR and CCPA prospect data compliance
Apollo.io✓
Instantly.ai✗
Pricing model
Apollo.iohybrid
Instantly.aiFlat monthly digital worker

What each one is

The product in its own terms, so the numbers below have context.

Apollo.io

Leader

A connected system that consolidates prospect and account data from multiple sources and uses AI agents to automate the full prospecting workflow, from research and list building through outreach sequences and meeting scheduling.

Independently observed

Instantly.ai

A sales engagement and lead intelligence platform that automates email sequencing, prospect research, and inbox management using AI agents to help teams scale B2B outreach with optimized deliverability.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Apollo.io

Leader
SubscriptionFree tier
  • FreeFree
  • Basic-
  • Professional-
  • CustomContact sales
as of verify ↗

Instantly.ai

from $94/moSubscription

From $94/month. Annual billing available with 10% discount.

  • Starter$94/month (or $85/month billed annually)
    • Database of 450M+ B2B Leads
    • AI Sales Agent
    • Outreach capabilities
  • Scale$194/month (or $175/month billed annually)
    • Everything in Starter
    • AI Reply Agent
    • Unibox replies
    • Advanced deliverability features
    • Premium Live Support
  • Agency$555/month (or $500/month billed annually)
    • Everything in Scale
    • SISR System (Server & IP Sharding and Rotation)
  • EnterpriseContact sales
    • Everything in Agency
    • Private Deliverability Network
    • Dedicated Account Manager
    • Shared Slack Channel
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Apollo.io✓
Instantly.ai✓
CLI
Apollo.io✓
Instantly.ai✗
Deployment
Cloud / SaaS
Apollo.io✓
Instantly.ai✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • HubSpot

Apollo.io

Leader
12 total - 11 not shared
  • Salesforce
  • Outreach
  • SalesLoft
  • Marketo
  • Sendgrid
  • LinkedIn
  • Gmail
  • Microsoft Office
  • MCP (Model Context Protocol)
  • ChatGPT
  • Claude
Independently observed

Instantly.ai

8 total - 7 not shared
  • Slack
  • BetterContact
  • Trigify
  • Perplexity
  • Aimfox
  • OpenAI
  • Anthropic
Independently observed
Still deciding?

Apollo.io or Instantly.ai: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.