# Apollo.io vs Instantly.ai

**Leader by vioscaleAI score:** Apollo.io

| Attribute | Apollo.io | Instantly.ai |
|---|---|---|
| **vioscaleAI score** | 66.8 (70% (medium)) | 55.9 (51% (medium)) |
| content.faq | `[{"answer":"Apollo.io is a B2B sales platform offering contact and company search, sales engagement sequences, call recording and conversational analytics, deal management, and workflow automation. It uses a hybrid pricing model combining per-seat subscriptions with credit-based usage for data access and actions. It is indexed under Sales Software.","source":"https://www.apollo.io/es/pricing/calculator","question":"What is Apollo.io?","confidence":0.6},{"answer":"Apollo.io offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.","source":"https://www.apollo.io/es/pricing","question":"Is Apollo.io free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Apollo.io. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.apollo.io/es/pricing/calculator","question":"What platforms does Apollo.io support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Apollo.io, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.apollo.io/es/pricing/calculator","question":"Can Apollo.io be self-hosted?","confidence":0.6},{"answer":"We have confirmed 10 integrations for Apollo.io, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn and Gmail, plus 2 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.apollo.io/es/pricing/calculator","question":"What does Apollo.io integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001 and GDPR for Apollo.io. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Apollo.io not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.apollo.io/product/security","question":"What security certifications does Apollo.io have?","confidence":0.7}]` | `[{"answer":"Platform for scaling cold email campaigns across multiple accounts with AI-powered email drafting, autonomous reply handling, and integrated lead enrichment, designed for managing large-volume outreach with built-in deliverability optimization and CRM connectivity. It is indexed under AI Sdr Sales Agents.","source":"https://instantly.ai/pricing","question":"What is Instantly.ai?","confidence":0.6},{"answer":"Instantly.ai is a paid product; published pricing starts at $47 per month. It is sold across 6 plans (Growth, Starter, Scale and Hypergrowth). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://instantly.ai/pricing","question":"How much does Instantly.ai cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Instantly.ai. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://instantly.ai/pricing","question":"What platforms does Instantly.ai support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Instantly.ai, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://instantly.ai/pricing","question":"Can Instantly.ai be self-hosted?","confidence":0.6},{"answer":"We have confirmed 6 integrations for Instantly.ai, including Slack, HubSpot, BetterContact, Trigify, Perplexity and Aimfox. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://instantly.ai/pricing","question":"What does Instantly.ai integrate with?","confidence":0.6},{"answer":"Instantly.ai is available worldwide. Its primary market is the United States.","source":"https://instantly.ai/pricing","question":"Where is Instantly.ai available?","confidence":0.5}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A connected system that consolidates prospect and account data from multiple sources and uses AI agents to automate the full prospecting workflow, from research and list building through outreach sequences and meeting scheduling. | A sales engagement and lead intelligence platform that automates email sequencing, prospect research, and inbox management using AI agents to help teams scale B2B outreach with optimized deliverability. |
| features.capabilities | `{"dialer":"none","sub_type":"sales_intelligence","cpq_esign":false,"free_tier":true,"ai_forecast":true,"intent_data":true,"b2b_database":true,"soc2_type_ii":true,"pricing_model":"hybrid","native_hubspot":true,"deployment_model":"feature_of_broader_sales_platform","eu_data_residency":false,"native_salesforce":true,"pricing_transparency":"partial","multichannel_sequences":true,"conversation_intelligence":true,"human_in_the_loop_draft_approval_mode":true,"gdpr_and_ccpa_prospect_data_compliance":true,"deliverability_and_spam_reputation_warmup":true,"multi_channel_sequencing_email_and_linkedin_dm":true}` | `{"iso_27001":false,"soc2_type_ii":false,"pricing_model":"flat_monthly_digital_worker","deployment_model":"feature_of_broader_sales_platform","hubspot_pipedrive_smb_crm_sync":true,"salesforce_enterprise_crm_sync":false,"gmail_outlook_inbox_native_sync":true,"native_voip_click_to_call_dialer":false,"b2b_contact_lead_database_embedded":true,"bi_directional_crm_activity_logging":true,"ai_email_drafting_and_personalization":true,"human_in_the_loop_draft_approval_mode":false,"gdpr_and_ccpa_prospect_data_compliance":false,"email_warmup_and_spam_prevention_network":true,"playbook_based_guardrails_for_brand_tone":false,"deliverability_and_spam_reputation_warmup":true,"multi_step_email_call_linkedin_sequencing":true,"waterfall_data_enrichment_for_email_finding":true,"web_scraping_and_linkedin_profile_ingestion":true,"multi_channel_sequencing_email_and_linkedin_dm":true,"two_way_crm_sync_to_prevent_duplicate_outreach":true,"meeting_booking_via_native_calendar_integration":false,"autonomous_inbox_reply_handling_and_objection_rebuttals":true}` |
| integrations.count | 11 | 2 |
| integrations.list | `[{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Outreach"},{"name":"SalesLoft"},{"name":"Marketo"},{"name":"Sendgrid"},{"name":"LinkedIn"},{"name":"Gmail"},{"name":"Microsoft Office"},{"name":"MCP (Model Context Protocol)","native":true,"direction":"bidirectional"},{"name":"ChatGPT","category":"ai"},{"name":"Claude","category":"ai"}]` | `[{"name":"Slack"},{"name":"HubSpot"},{"name":"BetterContact"},{"name":"Trigify"},{"name":"Perplexity"},{"name":"Aimfox","native":true,"category":"LinkedIn Automation","direction":"bidirectional"},{"name":"OpenAI","native":true,"category":"ai"},{"name":"Anthropic","native":true,"category":"ai"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","description":"For discovering Apollo or light usage, ideal for founders and startup teams","contactSales":false},{"free":false,"name":"Basic","description":"For individual sales reps doing regular outbound prospecting, includes email sequences and core integrations","contactSales":false},{"free":false,"name":"Professional","description":"For full-time sales reps needing more credits, AI features, call recording, and advanced CRM integrations","contactSales":false},{"free":false,"name":"Custom","description":"For teams needing custom volumes, SSO, advanced security, and dedicated support","contactSales":true}],"freeTier":true,"sourceUrl":"https://www.apollo.io/fr/pricing","retrievedAt":"2026-10-02T16:20:49.538Z","billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$94/month (or $85/month billed annually)","features":["Database of 450M+ B2B Leads","AI Sales Agent","Outreach capabilities"],"components":[{"kind":"fixed","amount":94,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"emails_monthly":"5,000","credits_monthly":"1,500","uploaded_contacts":"1,000"}},{"free":false,"name":"Scale","summary":"$194/month (or $175/month billed annually)","features":["Everything in Starter","AI Reply Agent","Unibox replies","Advanced deliverability features","Premium Live Support"],"components":[{"kind":"fixed","amount":194,"period":"month","currency":"USD"}],"description":"Most popular","contactSales":false,"includedLimits":{"emails_monthly":"100,000","credits_monthly":"5,000","uploaded_contacts":"25,000"}},{"free":false,"name":"Agency","summary":"$555/month (or $500/month billed annually)","features":["Everything in Scale","SISR System (Server & IP Sharding and Rotation)"],"components":[{"kind":"fixed","amount":555,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"emails_monthly":"500,000","credits_monthly":"10,000","uploaded_contacts":"100,000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing available","features":["Everything in Agency","Private Deliverability Network","Dedicated Account Manager","Shared Slack Channel"],"contactSales":true}],"summary":"From $94/month. Annual billing available with 10% discount.","currency":"USD","freeTier":false,"sourceUrl":"https://instantly.ai/pricing","retrievedAt":"2026-10-13T11:15:57.622Z","startingPrice":{"amount":94,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | low | high |
| pricing.starting_price | - | `{"amount":94,"currency":"USD"}` |
| pricing.transparent | no | yes |
| reliability.sla_pct | 99.9 | - |
| reliability.status_page | yes | - |
| security.certifications | `[{"name":"SOC 2 Type II","status":"active"},{"name":"ISO 27001","status":"active"}]` | - |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | - |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |
| security.trust_center | https://www.apollo.io/product/security | - |

## Capabilities (AI Sdr Sales Agents)

| Capability | Apollo.io | Instantly.ai |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | Feature of broader sales platform | Feature of broader sales platform |
| Autonomous inbox reply handling and objection rebuttals | - | ✓ |
| Web scraping and linkedin profile ingestion | - | ✓ |
| Meeting booking via native calendar integration | - | ✗ |
| Two way CRM sync to prevent duplicate outreach | - | ✓ |
| Multi channel sequencing email and linkedin dm | ✓ | ✓ |
| Playbook based guardrails for brand tone | - | ✗ |
| Waterfall data enrichment for email finding | - | ✓ |
| Human in the loop draft approval mode | ✓ | ✗ |
| Deliverability and spam reputation warmup | ✓ | ✓ |
| SOC2 type ii | ✓ | ✗ |
| GDPR and CCPA prospect data compliance | ✓ | ✗ |
| Pricing model | hybrid | Flat monthly digital worker |

*Source: vioscaleAI. Generated 2026-10-16T20:13:30.925Z. "-" = undocumented, not absent.*