Apollo.io vs Gong
On the evidence we track, Apollo.io leads this comparison with a composite score of 67/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for sales software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Apollo.io
LeaderA platform providing millions of verified B2B contacts and company records, enabling automated email and multi-channel outreach campaigns, and integrating with major CRMs to streamline prospecting, lead engagement, and deal management workflows
Gong
A comprehensive revenue intelligence system that records and analyzes customer interactions, predicts deal outcomes and pipeline risks, and automates sales workflows to help teams close deals faster and increase win rates.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Apollo.io
LeaderFree Starter plan. Paid plans available with monthly or annual billing. Credit-based consumption for API calls and data exports.
- StarterFree
Gong
Custom pricing based on team size (1-50, 51-1,000, 1,001-9,999, 10,000+). Contact sales for proposal.
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Apollo.io
Leader- Salesforce
- HubSpot
- Outreach
- SalesLoft
- Marketo
- Sendgrid
- Gmail
- Microsoft Office
Gong
- Microsoft Teams
- Outlook
- Dynamics 365
- Microsoft 365 Copilot
- Microsoft Copilot Studio
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.