vioscaleAI
Comparison

Apollo.io vs Clay

No clear leader: Apollo.io (66.8) and Clay (63.3) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Apollo.io full profile →Clay full profile →
Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Apollo.io67
Clay63
Score
vioscaleAI score
Apollo.io67 / 100medium · 70%
Clay63 / 100medium · 54%
Pricing
Free tier
Apollo.io✓
Clay✓
Model
Apollo.iofreemium
Clayfreemium
Price level
Apollo.iolow
Clayhigh
Starting price
Apollo.io–
Clay$60
Transparent
Apollo.io✗
Clay✓
Integrations
Count
Apollo.io11
Clay50
Security
Certifications
Apollo.ioSOC 2 Type II, ISO 27001
Clay–
Disclosure policy
Apollo.io✓
Clay–
Gdpr
Apollo.io✓
Clay✓
Iso27001
Apollo.io✓
Clay–
Soc2
Apollo.io✓
Clay✓
Trust center
Reliability
Sla pct
Apollo.io99.9
Clay–
Status page
Apollo.io✓
Clay–
Market
Availability
Content
Faq
Apollo.io6 items
Clay6 items

Capabilities

Feature-by-feature on the axes that matter for ai sdr sales agents. “-” means undocumented, not absent.

Capabilities
Deployment model
Apollo.ioFeature of broader sales platform
Claycloud_managed_saas
Autonomous inbox reply handling and objection rebuttals
Apollo.io-
Clay-
Web scraping and linkedin profile ingestion
Apollo.io-
Clay✓
Meeting booking via native calendar integration
Apollo.io-
Clay-
Two way CRM sync to prevent duplicate outreach
Apollo.io-
Clay✓
Multi channel sequencing email and linkedin dm
Apollo.io✓
Clay✓
Playbook based guardrails for brand tone
Apollo.io-
Clay-
Waterfall data enrichment for email finding
Apollo.io-
Clay✓
Human in the loop draft approval mode
Apollo.io✓
Clay-
Deliverability and spam reputation warmup
Apollo.io✓
Clay-
SOC2 type ii
Apollo.io✓
Clay-
GDPR and CCPA prospect data compliance
Apollo.io✓
Clay✓
Pricing model
Apollo.iohybrid
Clayflat_subscription

What each one is

The product in its own terms, so the numbers below have context.

Apollo.io

A connected system that consolidates prospect and account data from multiple sources and uses AI agents to automate the full prospecting workflow, from research and list building through outreach sequences and meeting scheduling.

Independently observed

Clay

Combines enriched data from multiple vendors with workflow automation, enabling teams to build and launch prospecting, lead enrichment, and customer engagement campaigns. Integrates with CRM systems, data warehouses, and marketing tools for orchestrated campaign execution.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Apollo.io

SubscriptionFree tier
  • FreeFree
  • Basic-
  • Professional-
  • CustomContact sales
as of verify ↗

Clay

from $60/moHybridFree tier

Free tier available. Paid plans from $60–$185/month, plus custom Enterprise pricing. Usage-based Data Credits ($0.05+ each) and Actions included per tier.

  • FreeFree
    • Unlimited seats and tables
    • Multi-provider waterfalls
    • Claygent enrichment
    • Clay Sequencer for email
    • 200 rows per table
  • StarterFrom $185/month
    • Phone number enrichment
    • Job change and signal tracking
    • Email campaign integrations
    • 50,000 rows per table
  • Growth$60/mo
    • CRM auto-sync and enrichment
    • HTTP API integrations
    • Webhook automation
    • Web intent signal tracking
    • Audience pushes to ads platforms
    • +1 more
  • EnterpriseContact sales
    • Unlimited Audiences across sources
    • Unlimited row bulk enrichment
    • Clay API access
    • Data warehouse syncs
    • SSO and RBAC permissions management
    • +2 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Apollo.io✓
Clay✓
CLI
Apollo.io✓
Clay✗
Deployment
Cloud / SaaS
Apollo.io✓
Clay✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (4)
  • Salesforce
  • HubSpot
  • Marketo
  • LinkedIn

Apollo.io

12 total - 8 not shared
  • Outreach
  • SalesLoft
  • Sendgrid
  • Gmail
  • Microsoft Office
  • MCP (Model Context Protocol)
  • ChatGPT
  • Claude
Independently observed

Clay

59 total - 55 not shared
  • Snowflake
  • BigQuery
  • Databricks
  • Postgres
  • Fivetran
  • Pardot
  • ActiveCampaign
  • Google Sheets
  • Google Slides
  • Google Docs
  • Notion
  • YouTube
  • Semrush
  • Similarweb
  • Reddit
  • Gong
  • Loom
  • Bitly
  • LeadIQ
  • Better Contact
  • ContactOut
  • Wiza
  • Minerva
  • HG Insights
  • +31 more
Independently observed
Still deciding?

Apollo.io or Clay: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.