# Apollo.io vs Clay

| Attribute | Apollo.io | Clay |
|---|---|---|
| **vioscaleAI score** | 66.8 (70% (medium)) | 63.3 (54% (medium)) |
| content.faq | `[{"answer":"Apollo.io is a B2B sales platform offering contact and company search, sales engagement sequences, call recording and conversational analytics, deal management, and workflow automation. It uses a hybrid pricing model combining per-seat subscriptions with credit-based usage for data access and actions. It is indexed under Sales Software.","source":"https://www.apollo.io/es/pricing/calculator","question":"What is Apollo.io?","confidence":0.6},{"answer":"Apollo.io offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.","source":"https://www.apollo.io/es/pricing","question":"Is Apollo.io free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Apollo.io. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.apollo.io/es/pricing/calculator","question":"What platforms does Apollo.io support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Apollo.io, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.apollo.io/es/pricing/calculator","question":"Can Apollo.io be self-hosted?","confidence":0.6},{"answer":"We have confirmed 10 integrations for Apollo.io, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn and Gmail, plus 2 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.apollo.io/es/pricing/calculator","question":"What does Apollo.io integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001 and GDPR for Apollo.io. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Apollo.io not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.apollo.io/product/security","question":"What security certifications does Apollo.io have?","confidence":0.7}]` | `[{"answer":"Clay connects to over 200 data sources and AI models to help sales, marketing, and operations teams enrich prospect databases, automate outreach sequences, and personalize customer engagement through triggered workflows and integrated data enrichment. It is indexed under Lead Enrichment.","source":"https://www.clay.com/pricing","question":"What is Clay?","confidence":0.6},{"answer":"Clay offers a free tier, so you can start without paying. Paid plans start at $185 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.clay.com/pricing","question":"Is Clay free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Clay. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.clay.com/pricing","question":"What platforms does Clay support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Clay, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.clay.com/pricing","question":"Can Clay be self-hosted?","confidence":0.6},{"answer":"We have confirmed 56 integrations for Clay, including Snowflake, BigQuery, Databricks, Postgres, Fivetran, Salesforce, Marketo and Pardot, plus 48 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.clay.com/pricing","question":"What does Clay integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Clay. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Clay not holding them. Always confirm compliance directly before you rely on it.","source":"https://clay.com","question":"What security certifications does Clay have?","confidence":0.48}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A connected system that consolidates prospect and account data from multiple sources and uses AI agents to automate the full prospecting workflow, from research and list building through outreach sequences and meeting scheduling. | Combines enriched data from multiple vendors with workflow automation, enabling teams to build and launch prospecting, lead enrichment, and customer engagement campaigns. Integrates with CRM systems, data warehouses, and marketing tools for orchestrated campaign execution. |
| features.capabilities | `{"dialer":"none","sub_type":"sales_intelligence","cpq_esign":false,"free_tier":true,"ai_forecast":true,"intent_data":true,"b2b_database":true,"soc2_type_ii":true,"pricing_model":"hybrid","native_hubspot":true,"deployment_model":"feature_of_broader_sales_platform","eu_data_residency":false,"native_salesforce":true,"pricing_transparency":"partial","multichannel_sequences":true,"conversation_intelligence":true,"human_in_the_loop_draft_approval_mode":true,"gdpr_and_ccpa_prospect_data_compliance":true,"deliverability_and_spam_reputation_warmup":true,"multi_channel_sequencing_email_and_linkedin_dm":true}` | `{"pricing_model":"flat_subscription","deployment_model":"cloud_managed_saas","technographic_data_appending":true,"marketo_pardot_marketing_sync":true,"snowflake_bigquery_dwh_export":true,"salesforce_hubspot_crm_native_app":true,"automated_crm_record_updating_sync":true,"third_party_vendor_waterfall_routing":true,"corporate_firmographic_data_appending":true,"gdpr_and_ccpa_prospect_data_compliance":true,"waterfall_data_enrichment_for_email_finding":true,"web_scraping_and_linkedin_profile_ingestion":true,"multi_channel_sequencing_email_and_linkedin_dm":true,"two_way_crm_sync_to_prevent_duplicate_outreach":true}` |
| integrations.count | 11 | 50 |
| integrations.list | `[{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Outreach"},{"name":"SalesLoft"},{"name":"Marketo"},{"name":"Sendgrid"},{"name":"LinkedIn"},{"name":"Gmail"},{"name":"Microsoft Office"},{"name":"MCP (Model Context Protocol)","native":true,"direction":"bidirectional"},{"name":"ChatGPT","category":"ai"},{"name":"Claude","category":"ai"}]` | `[{"name":"Snowflake"},{"name":"BigQuery"},{"name":"Databricks"},{"name":"Postgres"},{"name":"Fivetran"},{"name":"Salesforce"},{"name":"Marketo"},{"name":"Pardot"},{"name":"ActiveCampaign"},{"name":"Google Sheets"},{"name":"Google Slides"},{"name":"Google Docs"},{"name":"Notion"},{"name":"LinkedIn"},{"name":"YouTube"},{"name":"Semrush"},{"name":"Similarweb"},{"name":"Reddit"},{"name":"Gong"},{"name":"Loom"},{"name":"Bitly"},{"name":"LeadIQ"},{"name":"Better Contact"},{"name":"ContactOut"},{"name":"Wiza"},{"name":"Minerva"},{"name":"HG Insights"},{"name":"Octave"},{"name":"Crunchbase"},{"name":"Webflow"},{"name":"Forager"},{"name":"Dealroom"},{"name":"Limadata"},{"name":"Zeliq"},{"name":"Champify"},{"name":"Crossbeam"},{"name":"Trigify"},{"name":"The Swarm"},{"name":"Oakie AI"},{"name":"Trust Radius"},{"name":"Ocean IO"},{"name":"Adbeat"},{"name":"Upcell"},{"name":"Trestle"},{"name":"SMARTe"},{"name":"HubSpot","native":true,"category":"crm","direction":"bidirectional"},{"name":"Dynamics 365","native":true,"category":"crm","direction":"bidirectional"},{"name":"Google BigQuery","native":true,"category":"data_warehouse","direction":"bidirectional"},{"name":"Gong Engage","native":true,"category":"sales_engagement","direction":"outbound"},{"name":"Airtable","native":true,"category":"productivity","direction":"bidirectional"},{"name":"Typeform","native":true,"category":"forms","direction":"inbound"},{"name":"RocketReach","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Beauhurst","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"RB2B","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Reverse Contact","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Demandbase","native":true,"category":"intent_signals","direction":"inbound"},{"name":"Madkudu","native":true,"category":"scoring","direction":"inbound"},{"name":"Spade","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"BetterContact","native":true,"category":"data","direction":"inbound"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","description":"For discovering Apollo or light usage, ideal for founders and startup teams","contactSales":false},{"free":false,"name":"Basic","description":"For individual sales reps doing regular outbound prospecting, includes email sequences and core integrations","contactSales":false},{"free":false,"name":"Professional","description":"For full-time sales reps needing more credits, AI features, call recording, and advanced CRM integrations","contactSales":false},{"free":false,"name":"Custom","description":"For teams needing custom volumes, SSO, advanced security, and dedicated support","contactSales":true}],"freeTier":true,"sourceUrl":"https://www.apollo.io/fr/pricing","retrievedAt":"2026-10-02T16:20:49.538Z","billingPeriods":["month","year"]}` | `{"type":"hybrid","plans":[{"free":true,"name":"Free","features":["Unlimited seats and tables","Multi-provider waterfalls","Claygent enrichment","Clay Sequencer for email","200 rows per table"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Includes unlimited seats and tables, multi-provider waterfalls, and Claygent enrichment","contactSales":false,"includedLimits":{"rows_per_table":"200","actions_per_month":"500","data_credits_per_month":"100"}},{"free":false,"name":"Starter","summary":"From $185/month","features":["Phone number enrichment","Job change and signal tracking","Email campaign integrations","50,000 rows per table"],"commitment":"monthly","components":[{"kind":"fixed","amount":185,"period":"month","currency":"USD"}],"description":"For individuals and small teams automating prospecting workflows","contactSales":false,"includedLimits":{"rows_per_table":"50000","actions_per_month":"15000","data_credits_per_month":"2500"}},{"free":false,"name":"Growth","features":["CRM auto-sync and enrichment","HTTP API integrations","Webhook automation","Web intent signal tracking","Audience pushes to ads platforms","Priority support"],"components":[{"kind":"fixed","amount":60,"period":"month","currency":"USD"}],"description":"For teams with CRM-based workflows and growth campaigns","contactSales":false,"includedLimits":{"actions_per_month":"40000","data_credits_per_month":"6000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing with annual commitment","features":["Unlimited Audiences across sources","Unlimited row bulk enrichment","Clay API access","Data warehouse syncs","SSO and RBAC permissions management","Additional Ads audiences","Dedicated Growth Strategist"],"commitment":"annual","description":"For GTM teams running at scale with enterprise-grade security and support","contactSales":true,"includedLimits":{"actions_per_month":"200000+","data_credits_per_month":"100000+"}}],"addOns":[{"name":"Additional Data Credits","components":[{"per":{"qty":1,"unit":"credit"},"kind":"metered","amount":0.05,"currency":"USD"}]}],"summary":"Free tier available. Paid plans from $60–$185/month, plus custom Enterprise pricing. Usage-based Data Credits ($0.05+ each) and Actions included per tier.","currency":"USD","freeTier":true,"sourceUrl":"https://www.clay.com/pricing","retrievedAt":"2026-10-12T16:05:21.399Z","startingPrice":{"amount":60,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | high |
| pricing.starting_price | - | `{"amount":60,"currency":"USD"}` |
| pricing.transparent | no | yes |
| reliability.sla_pct | 99.9 | - |
| reliability.status_page | yes | - |
| security.certifications | `[{"name":"SOC 2 Type II","status":"active"},{"name":"ISO 27001","status":"active"}]` | - |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | yes |
| security.trust_center | https://www.apollo.io/product/security | - |

## Capabilities (AI Sdr Sales Agents)

| Capability | Apollo.io | Clay |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | Feature of broader sales platform | cloud_managed_saas |
| Autonomous inbox reply handling and objection rebuttals | - | - |
| Web scraping and linkedin profile ingestion | - | ✓ |
| Meeting booking via native calendar integration | - | - |
| Two way CRM sync to prevent duplicate outreach | - | ✓ |
| Multi channel sequencing email and linkedin dm | ✓ | ✓ |
| Playbook based guardrails for brand tone | - | - |
| Waterfall data enrichment for email finding | - | ✓ |
| Human in the loop draft approval mode | ✓ | - |
| Deliverability and spam reputation warmup | ✓ | - |
| SOC2 type ii | ✓ | - |
| GDPR and CCPA prospect data compliance | ✓ | ✓ |
| Pricing model | hybrid | flat_subscription |

*Source: vioscaleAI. Generated 2026-10-17T05:47:26.128Z. "-" = undocumented, not absent.*