# ActiveCampaign vs Klaviyo

**Leader by vioscaleAI score:** ActiveCampaign

| Attribute | ActiveCampaign | Klaviyo |
|---|---|---|
| **vioscaleAI score** | 62.1 (60% (medium)) | 49.8 (52% (medium)) |
| content.faq | `[{"answer":"ActiveCampaign is a marketing automation platform that combines email marketing, CRM functionality, and multi-channel messaging (SMS and WhatsApp) to help businesses automate customer communications and manage relationships. It's built for teams that prioritize marketing automation and customer engagement workflows.","source":"https://www.activecampaign.com","question":"What is ActiveCampaign designed for?","confidence":0.9},{"answer":"No, ActiveCampaign does not offer a free tier. All plans require a paid subscription with annual billing commitments.","source":"https://www.activecampaign.com","question":"Does ActiveCampaign offer a free tier or trial?","confidence":0.95},{"answer":"The platform includes contact management, marketing automation, workflow automation, email marketing, custom fields, reporting dashboards, and API access for integrations. It also supports multi-channel messaging via email, SMS, and WhatsApp.","source":"https://www.activecampaign.com","question":"What are the core platform capabilities?","confidence":0.9},{"answer":"ActiveCampaign operates on an annual subscription model with tiered plans designed for different team sizes. Pricing increases with higher tiers that unlock additional automation capabilities and features.","source":"https://www.activecampaign.com","question":"What is the pricing structure?","confidence":0.85},{"answer":"The platform supports over 1,000 integrations, including Salesforce, Zapier, Make, WooCommerce, Wix, Google Ads, Facebook, LinkedIn Ads, Twilio, Calendly, Google Sheets, and WordPress, among many others.","source":"https://www.activecampaign.com","question":"What external tools does ActiveCampaign integrate with?","confidence":0.95},{"answer":"ActiveCampaign provides contact management, custom fields, and reporting dashboards. However, it lacks advanced sales features like pipeline management and lead scoring, making it better suited for marketing operations than complex sales team workflows.","source":"https://www.activecampaign.com","question":"What CRM features are included?","confidence":0.85},{"answer":"ActiveCampaign does not offer a native mobile app. Access is available only through web browsers on any device.","source":"https://www.activecampaign.com","question":"Is there a mobile app?","confidence":0.95},{"answer":"ActiveCampaign is cloud-hosted and accessed via web browser. There are no on-premise or self-hosted deployment options.","source":"https://www.activecampaign.com","question":"How is ActiveCampaign deployed?","confidence":0.95}]` | `[{"answer":"Klaviyo provides email marketing and customer flow automation capabilities enhanced with AI tools like Composer, helping businesses turn customer data into targeted marketing campaigns. It is indexed under Marketing Automation Software.","source":"https://www.klaviyo.com/blog/ai-pricing-transparency-new-york-law","question":"What is Klaviyo?","confidence":0.6},{"answer":"Klaviyo offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.","source":"https://www.klaviyo.com","question":"Is Klaviyo free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Klaviyo. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.klaviyo.com/blog/ai-pricing-transparency-new-york-law","question":"What platforms does Klaviyo support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Klaviyo, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.klaviyo.com/blog/ai-pricing-transparency-new-york-law","question":"Can Klaviyo be self-hosted?","confidence":0.6},{"answer":"We have confirmed 5 integrations for Klaviyo, including Figma, Shopify, Instagram, Claude and ChatGPT. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.klaviyo.com/blog/ai-pricing-transparency-new-york-law","question":"What does Klaviyo integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Klaviyo. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Klaviyo not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.klaviyo.com/ai-prompt-library/check-mms-compliance","question":"What security certifications does Klaviyo have?","confidence":0.7},{"answer":"Klaviyo is available in the United Kingdom. Its primary market is the United Kingdom.","source":"https://www.klaviyo.com/blog/ai-pricing-transparency-new-york-law","question":"Where is Klaviyo available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | An all-in-one platform combining email, SMS, WhatsApp messaging, and built-in CRM with AI-powered features for lead scoring, campaign personalization, and customer lifecycle management. | A unified customer relationship management system that aggregates customer data and automates personalized campaigns across email, SMS, WhatsApp, and other channels. It combines customer data aggregation, real-time signals, and AI agents to enable intelligent, cross-channel customer engagement at scale. |
| features.capabilities | `{"free_tier":true,"ab_testing":true,"ai_features":true,"lead_scoring":true,"multichannel":true,"pricing_unit":"records","self_hostable":false,"lifecycle_focus":"both","native_crm_sync":true,"transparent_pricing":true,"onsite_personalisation":true,"visual_journey_builder":true}` | `{"free_tier":true,"ab_testing":true,"ai_features":true,"built_in_cdp":true,"multichannel":true,"self_hostable":false,"lifecycle_focus":"b2c","transparent_pricing":false,"onsite_personalisation":true,"visual_journey_builder":true}` |
| integrations.count | 1,000 | 3 |
| integrations.list | `[{"name":"WooCommerce"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Zoho CRM","category":"crm"},{"name":"Zoho Inventory","category":"inventory"},{"name":"Zendesk","category":"support"},{"name":"Freshdesk","category":"support"},{"name":"LiveChat","category":"chat"},{"name":"TradeGecko","category":"inventory"},{"name":"Cin7","category":"inventory"},{"name":"UPS","category":"shipping"},{"name":"FedEx","category":"shipping"},{"name":"ShipStation","category":"shipping"},{"name":"Stripe","category":"payments"},{"name":"Zapier","category":"integration"},{"name":"Yoast","category":"seo"},{"name":"ChatGPT","native":true,"direction":"outbound"},{"name":"Claude","native":true,"direction":"outbound"}]` | `[{"name":"Figma"},{"name":"Shopify"},{"name":"Instagram"},{"name":"Claude","native":true,"category":"ai","direction":"bidirectional"},{"name":"ChatGPT","native":true,"category":"ai","direction":"bidirectional"},{"name":"Yotpo","native":true,"category":"loyalty"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["GB","US"],"availabilityScope":"global","availableCountries":["GB","US"],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Pro"},{"free":false,"name":"Enterprise"}],"summary":"Subscription based on contact list size. 14-day free trial available.","freeTier":true,"sourceUrl":"https://www.activecampaign.com/blog/activecampaign-pricing-myths-debunked","retrievedAt":"2026-09-03T17:58:22.985Z","freeTrialDays":14,"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Up to 250 profiles","500 emails/month","$5 of mobile messages/month","10,000 Composer credits","Built-in reporting","Email support","Basic email templates","Drag-and-drop"],"description":"Get started at no cost with email marketing sends, text messages, Customer Hub and built-in reporting","contactSales":false,"includedLimits":{"profiles":"250","email_sends":"500/month","mobile_messages":"$5/month","composer_credits":"10,000"}}],"summary":"Free plan available. Paid tiers with promotional pricing available.","currency":"USD","freeTier":true,"sourceUrl":"https://www.klaviyo.com","retrievedAt":"2026-08-05T13:24:25.645Z","billingPeriods":["month"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | unknown | low |
| pricing.transparent | yes | no |
| reliability.status_page | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.soc2 | yes | - |
| security.trust_center | https://www.activecampaign.com/blog/how-activecampaign-makes-gdpr-compliance-easy-for-marketers | https://www.klaviyo.com/ai-prompt-library/audit-sms-compliance |

## Capabilities (Marketing Automation Software)

| Capability | ActiveCampaign | Klaviyo |
|---|:--:|:--:|
| **Pricing** |  |  |
| Transparent published pricing | ✓ | ✗ |
| Free tier | ✓ | ✓ |
| Pricing unit | Database records | - |
| **Orchestration** |  |  |
| Visual journey / workflow builder | ✓ | ✓ |
| **Lead management** |  |  |
| Lead scoring | ✓ | - |
| **Channels** |  |  |
| Multichannel beyond email | ✓ | ✓ |
| Web / on-site personalisation | ✓ | ✓ |
| Ads audience sync | - | - |
| **Integrations** |  |  |
| Native CRM sync | ✓ | - |
| **Data** |  |  |
| Built-in CDP / event data | - | ✓ |
| **Optimisation** |  |  |
| A/B / multivariate testing | ✓ | ✓ |
| **Segment** |  |  |
| Lifecycle focus | Both | B2C |
| **Deployment** |  |  |
| Self-hostable | ✗ | ✗ |
| **AI** |  |  |
| AI (send-time / content / predictive) | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T21:25:31.332Z. "-" = undocumented, not absent.*