Tealium
A real-time customer data platform that unifies information across sources to support AI and business operations
- Also known as
- tealium
What is Tealium?
Tealium collects customer data from multiple sources, resolves customer identities consistently, enriches data with business context, enforces consent rules at every activation point, and delivers unified data to AI models, analytics warehouses, marketing channels, and customer service systems.
What Tealium does
The capabilities that matter for customer data platform, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Real time profile
- ✓
- Client side sdks
- ✓
- Server side API
- ✓
- Warehouse native
- -
- Predictive analytics
- -
- Consent management
- ✓
- Data residency EU
- ✓
- B2B support
- -
- Open source
- -
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (9)
Independently observed- Amazon Bedrock
- Google Vertex AI
- OpenAI
- Databricks
- Salesforce
- Marketo
- Pendo
- Conversion
- Vertex AI
Tealium FAQ
Common questions about Tealium, answered from independent, dated evidence.
What is Tealium?
A system that enables companies to deploy a single unified tag to communicate with various web analytics and marketing solutions, simplifying implementation and improving website performance for enterprise organizations. It is indexed under Customer Data Platform.
Source: https://tealium.com
What platforms does Tealium support?
We have confirmed browser-based access to Tealium. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.
Source: https://tealium.com
Can Tealium be self-hosted?
We have only confirmed a cloud / SaaS deployment for Tealium, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
Source: https://tealium.com
What does Tealium integrate with?
We have confirmed 8 integrations for Tealium, including Amazon Bedrock, Google Vertex AI, OpenAI, Databricks, Salesforce, Marketo, Pendo and Conversion. This is what we could verify from public sources, so the vendor may support others we have not indexed.
Source: https://tealium.com
What security certifications does Tealium have?
We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for Tealium. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Tealium not holding them. Always confirm compliance directly before you rely on it.
Source: https://tealium.com/blog/data-governance-privacy/ccpa-compliance-3-key-things-brands-should-know/
Tealium alternatives
Other customer data platform we track, ranked by the same independent score.
- Twilio Segmentlow · 19%
- RudderStackA data integration platform that collects events from multiple sources, applies governance and compliance controls, and routes them to business tools and warehomedium · 56%
- mParticlelow · 3%
- BlueConiclow · 28%
- Treasure DataAn enterprise platform that centralizes customer data across multiple sources to enable personalized engagement while maintaining privacy compliancelow · 17%
- Salesforce Data CloudUnified data platform that consolidates enterprise data sources into real-time customer context for AI agents and teamslow · 45%
Compare Tealium
Side by side against other customer data platform, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Tealium, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Security posture | 80 | 0.12 | 9.8 | ✓ |
| Integrations | 90 | 0.04 | 4.0 | ✓ |
| Capabilities | 75 | 0.04 | 2.8 | ✓ |
| Price level | 0 | 0.04 | 0.0 | - |
| Reliability | 0 | 0.07 | 0.0 | - |
| Pricing transparency | 0 | 0.05 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 5 items | mediumsource · 2026-09-10 · 62% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Server side api, Client side sdks, Data residency eu, Real time profile, Consent management | mediumsource · 2026-10-06 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 1,300 | mediumsource · 2026-10-06 · 60% |
Pricing
| Attribute | Value | Evidence |
|---|---|---|
| Model | commercial | mediumsource · 2026-08-17 · 60% |
Security
| Attribute | Value | Evidence |
|---|---|---|
| Iso27001 | Yes | highsource · 2026-08-25 · 75% |
| Soc2 | Yes | highsource · 2026-08-25 · 75% |
| Gdpr | Yes | highsource · 2026-08-25 · 75% |
| Hipaa | Yes | highsource · 2026-08-25 · 75% |
| Trust center | https://tealium.com/blog/data-governance-privacy/gdpr-tactical-steps-you-must-take-to-ensure-compliance/ | mediumsource · 2026-09-08 · 60% |
Is Tealium the right choice for you?
Tell us the job, the constraints and what you weigh most, and we will rank Tealium against the rest of the customer data platform we index, using the same dated evidence weighted your way.
Free to run, no account needed to start. How the evaluation works
Is this your product?
This profile was built from public sources without asking you. You can take the badge below and use it anywhere, and you can claim the profile to correct anything we got wrong. Both are free, and neither moves Tealium up or down: nobody can buy rank here, including you.
Take the badge
Live, always current, and free to use on your own site. It shows Tealium's independent score and links back to this profile.
<a href="https://www.vioscale.ai/software/tealium" target="_blank" rel="noopener">
<img src="https://www.vioscale.ai/badge/software/tealium.svg" alt="Tealium, verified on vioscaleAI" width="330" height="76" loading="lazy" />
</a>Markdown, for a README →
[](https://www.vioscale.ai/software/tealium)Claim the profile
Verify you control the domain, then point us at the pages that state the facts about Tealium and add your own description and media. Free, and it does not change the score.
- Correct anything wrong, with evidence
- Point our crawler at the pages that matter
- Write your own description and add media
Not the owner? How vendor profiles work