# Tealium

> Real-time customer data orchestration platform for AI and marketing activations

- **Canonical URI:** https://www.vioscale.ai/software/tealium
- **Category:** Customer Data Platform
- **Homepage:** https://tealium.com
- **Also known as:** tealium
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-25T08:46:19.844Z

## Vioscale score

**80.8 / 100**, confidence 21% (low). Computed 2026-09-01. _(updating — computed under an earlier model version or past its freshness window.)_

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 0 | 0.052 | 0 | - |
| reliability | 0 | 0.073 | 0 | - |
| capabilities | 74.7 | 0.04877777777777778 | 3.6 | ✓ |
| integrations | 89.6 | 0.04066666666666666 | 3.6 | ✓ |
| security_posture | 80 | 0.073 | 5.8 | ✓ |
| pricing_transparency | 0 | 0.084 | 0 | - |

## About

Tealium collects customer data from any source, resolves customer identity in real-time, applies consent rules, enriches the data with business context, and routes it to destinations including AI services, marketing channels, and data warehouses.

_Independently observed._

## Platform & deployment
- **Deployment:** Cloud / SaaS

## Integrations (8)

_Independently observed._

- Amazon Bedrock
- Google Vertex AI
- OpenAI
- Databricks
- Salesforce
- Marketo
- Pendo
- Conversion

## Capabilities

_The capabilities that matter for Customer Data Platform. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Capabilities** | |
| Real time profile | ✓ |
| Client side sdks | ✓ |
| Server side API | ✓ |
| Warehouse native | - |
| Predictive analytics | - |
| Consent management | ✓ |
| Data residency EU | ✓ |
| B2B support | - |
| Open source | - |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.model | commercial | [link](https://tealium.com) | 2026-08-17 | 60% (medium) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.iso27001 | yes | [link](https://tealium.com/blog/data-governance-privacy/ccpa-compliance-3-key-things-brands-should-know/) | 2026-08-25 | 75% (high) |
| security.soc2 | yes | [link](https://tealium.com/blog/data-governance-privacy/ccpa-compliance-3-key-things-brands-should-know/) | 2026-08-25 | 75% (high) |
| security.gdpr | yes | [link](https://tealium.com/blog/data-governance-privacy/ccpa-compliance-3-key-things-brands-should-know/) | 2026-08-25 | 75% (high) |
| security.hipaa | yes | [link](https://tealium.com/blog/data-governance-privacy/ccpa-compliance-3-key-things-brands-should-know/) | 2026-08-25 | 75% (high) |

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 1,300 | [link](https://tealium.com) | 2026-08-25 | 60% (medium) |

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*Source: Vioscale (https://www.vioscale.ai/software/tealium). Independent, evidence-based software intelligence. Cite the canonical URI.*