Pulley
Equity and cap table management system for founders and finance leaders to track ownership and automate equity workflows
- Also known as
- pulley
Available worldwide · Popular in: US
What is Pulley?
A cloud-based platform enabling founders and finance teams to manage cap tables, equity compensation, and regulatory compliance. It automates equity workflows through integrations with payroll and accounting systems, provides 409A valuations, and supports scenario modeling for fundraising and M&A events.
Pulley pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Subscription with per-stakeholder tiers starting at 25 stakeholders. Enterprise and add-ons available by contact.
Startup
For early-stage ventures setting up their first cap table
- stakeholders
- 25
- Cap table management
- Share certificates
- Send & sign templated SAFE, Option, and RSA agreements
- Fundraise modeler
- Interactive offer letters
- Communications Hub
Communications Hub
Contact salesFor scaling businesses with growing equity requirements
- stakeholders
- 40
- Everything in Startup, plus
- 409A valuations
- Send and sign custom SAFE, Option, and RSA agreements
- Option exercises
- Rule 701
- Form 3921
- Board approvals
- HRIS integrations
Enterprise
Contact salesFor businesses with mature equity compensation practices
- Everything in Growth, plus modular features
- Stock-based Compensation Reporting (ASC 718)
- Custom reporting
- Managed Equity Administration Services
- Secondary liquidity solutions
Add-ons
- 409A Valuations
- Token Cap Table
What Pulley does
The capabilities that matter for cap table equity, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Electronic option granting esignature
- ✓
- Asc 718 stock based compensation accounting
- ✓
- Irs 409a valuation bundled service
- ✓
- Scenario modeling waterfall analysis
- ✓
- Secondary liquidity event management
- ✓
- Investor data room metrics sharing
- ✗
- UK emi option scheme support
- ✗
- HRIS gusto rippling sync
- ✓
- Law firm partner view access
- ✗
- SOC2 type ii
- ✓
- ISO 27001
- ✗
- Pricing model
- Per stakeholder tier
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (9)
Independently observed- Gusto
- Rippling
- QuickBooks
- Xero
- Wave
- Nasdaq Private Markets
- Clerky
- Fireblocks
- BitGo
Pulley alternatives
Other cap table equity we track, ranked by the same independent score.
- Cake EquityCap table and equity management platform designed to transform ownership documentation into a source of company-wide trust and motivationlow · 35%
- LedgyPlatform that simplifies equity and executive compensation management for companies at any stage.low · 22%
- VestdDigital platform for managing share schemes, cap tables, and equity administrationlow · 42%
- CartaIntegrated platform for managing private capital operations including equity, funds, and compliancelow · 15%
- CapdeskAI-powered platform for unified private capital operationslow · 3%
Compare Pulley
Side by side against other cap table equity, attribute by attribute, with a source on every value.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Pulley, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Pricing transparency | 55 | 0.08 | 4.6 | ✓ |
| Capabilities | 87 | 0.05 | 4.2 | ✓ |
| Security posture | 45 | 0.07 | 3.3 | ✓ |
| Integrations | 29 | 0.04 | 1.2 | ✓ |
| Price level | 0 | 0.05 | 0.0 | - |
| Reliability | 0 | 0.07 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Iso 27001: No · Soc2 type ii: Yes · Pricing model: per_stakeholder_tier · Hris gusto rippling sync: Yes · Law firm partner view access: No · Uk emi option scheme support: No | mediumsource · 2026-08-25 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 9 | mediumsource · 2026-08-25 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | highsource · 2026-08-25 · 75% |