# Pulley

> Equity and cap table management system for founders and finance leaders to track ownership and automate equity workflows

- **Canonical URI:** https://www.vioscale.ai/software/pulley
- **Category:** Cap Table Equity
- **Homepage:** https://pulley.com
- **Also known as:** pulley
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-25T08:45:05.460Z

## Vioscale score

**54 / 100**, confidence 42% (low). Computed 2026-09-01. _(updating — computed under an earlier model version or past its freshness window.)_

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 0 | 0.052 | 0 | - |
| reliability | 0 | 0.073 | 0 | - |
| capabilities | 86.7 | 0.04877777777777778 | 4.2 | ✓ |
| integrations | 28.8 | 0.04066666666666666 | 1.2 | ✓ |
| security_posture | 45 | 0.073 | 3.3 | ✓ |
| pricing_transparency | 55 | 0.084 | 4.6 | ✓ |

## Pricing

_As of 2026-08-25, [verify at source](https://pulley.com/pricing). Independently observed._

Subscription

> Subscription with per-stakeholder tiers starting at 25 stakeholders. Enterprise and add-ons available by contact.

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Startup | 25 stakeholders included | - | - |
| Communications Hub | Contact sales | - | - |
| Enterprise | Contact sales | - | - |

### Startup

For early-stage ventures setting up their first cap table

**Included limits:** stakeholders: 25

- Cap table management
- Share certificates
- Send & sign templated SAFE, Option, and RSA agreements
- Fundraise modeler
- Interactive offer letters
- Communications Hub

### Communications Hub (Contact sales)

For scaling businesses with growing equity requirements

**Included limits:** stakeholders: 40

- Everything in Startup, plus
- 409A valuations
- Send and sign custom SAFE, Option, and RSA agreements
- Option exercises
- Rule 701
- Form 3921
- Board approvals
- HRIS integrations

### Enterprise (Contact sales)

For businesses with mature equity compensation practices

- Everything in Growth, plus modular features
- Stock-based Compensation Reporting (ASC 718)
- Custom reporting
- Managed Equity Administration Services
- Secondary liquidity solutions

### Add-ons

- **409A Valuations**
- **Token Cap Table**

## About

A cloud-based platform enabling founders and finance teams to manage cap tables, equity compensation, and regulatory compliance. It automates equity workflows through integrations with payroll and accounting systems, provides 409A valuations, and supports scenario modeling for fundraising and M&A events.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS

## Integrations (9)

_Independently observed._

- Gusto
- Rippling
- QuickBooks
- Xero
- Wave
- Nasdaq Private Markets
- Clerky
- Fireblocks
- BitGo

## Capabilities

_The capabilities that matter for Cap Table Equity. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Capabilities** | |
| Electronic option granting esignature | ✓ |
| Asc 718 stock based compensation accounting | ✓ |
| Irs 409a valuation bundled service | ✓ |
| Scenario modeling waterfall analysis | ✓ |
| Secondary liquidity event management | ✓ |
| Investor data room metrics sharing | ✗ |
| UK emi option scheme support | ✗ |
| HRIS gusto rippling sync | ✓ |
| Law firm partner view access | ✗ |
| SOC2 type ii | ✓ |
| ISO 27001 | ✗ |
| Pricing model | Per stakeholder tier |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.model | commercial | [link](https://pulley.com/pricing) | 2026-08-25 | 60% (medium) |
| pricing.free_tier | no | [link](https://pulley.com/pricing) | 2026-08-25 | 60% (medium) |
| pricing.price_level | unknown | [link](https://pulley.com/pricing) | 2026-08-25 | 60% (medium) |
| pricing.transparent | yes | [link](https://pulley.com/pricing) | 2026-08-25 | 60% (medium) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.soc2 | yes | [link](https://pulley.com/guides/equity-compliance-guide) | 2026-08-25 | 75% (high) |
| security.gdpr | yes | [link](https://pulley.com/guides/equity-compliance-guide) | 2026-08-25 | 75% (high) |

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 9 | [link](https://pulley.com/pricing) | 2026-08-25 | 60% (medium) |

### market

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | [link](https://pulley.com/pricing) | 2026-08-25 | 75% (high) |

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*Source: Vioscale (https://www.vioscale.ai/software/pulley). Independent, evidence-based software intelligence. Cite the canonical URI.*